Most Mobile Transactions Made on Smartphones These Days

Presented by Veloxity

Smartphones have surpassed tablets as the mobile device most used to make mobile transactions.

Event Check-in SystemsAccording to a recent Criteo study, mobile commerce in America is experiencing massive growth rates, with a 10% increase in mobile transactions in the last three months alone. The booming rate of e-commerce growth on the whole is due largely to the view that shoppers are more at ease using their smartphones to order goods than ever before.

Event Check-in SystemsThe are several reasons for the rise of the smartphone in mobile purchasing. One element is tied to improvements in the mobile versions of websites, as well as the ever-rising popularity of smartphone apps for online retailers like Amazon.

Event Check-in SystemsAnother major factor is the larger screens of modern smartphones, making it easier for consumers to complete transactions.

Also, as tablet sales seem to have hit a glass ceiling, smartphone sales continue to soar ever higher.

Event Check-in SystemsIn the battle of the brands, the iPad maintained a slight lead at 34% of mobile transactions, with the iPhone at 32.3%, and Android phones at 25.3%.

This is dramatically different from one year earlier in Q4 2013, when more than 40% of mobile transactions were on iPad, compared to 32% on iPhone, and just 20% on Android phones.

Event Check-in SystemsIn Japan and South Korea, mobile transactions now make up the majority of all e-commerce.

Within the next year, mobile shopping will account for 33% of electronic transactions in the United States, with a robust 40% mark worldwide.

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With the sharp increase in smartphone shopping, there’s yet another source of battery drain on consumers’ mobile devices. Good thing commercial cell phone charging stations are keeping people fully charged.