Most Important Things Learned in PR Practicum:

The Top 10

• If your resume is not formatted perfectly as well as grammatically perfect, it will likely be trashed.

• Potential employers typically look at a resume for 15-30 seconds before deciding whether they will trash it.

10. Resume Formatting/Grammar Must = Perfect

• There may not be enough room to fit everything you want on your resume. Citing your LinkedIN address directs potential employers to additional information.

• You may have recommendations on your LinkedIN profile. This is undoubtedly something you want your potential employer to see.

9. Cite LinkedIN Address on Resume

• In the trade book, Tactical Transparency, it’s noted that organizations and businesses can improve their brands by incorporating business transparency.

• It also addresses “netiquette,” whichrefers to proper etiquette for social networking regarding building your organization or brand.

8. Business Transparency is Key

• LinkedIN is a great way to network and share your professional information/accomplishments.

• Be a go-getter—use LinkedIN to get your name out there, and you can potentially get your foot in the door.

7. Take Advantage of LinkedIN

• Do not add every single piece of work to your portfolio.

• Add only your best work to the portfolio.

• If it’s possible, find out what your potential employer looks for in a portfolio, such as his likes and dislikes—ex: Include or do not include plastic sheet protectors, table of contents, etc.

6. Creating a Portfolio—Be Selective

• When presenting your portfolioto a potential employer, always have a “leave-behind” ready.

• It is unlikely that the potential employer will always keep your portfolio, so have extra copies of your best work to leave with him/her.

5. Presenting Portfolio

• “Stay fresh.” You have to stay up-to-date with thingsin the PR field.

• Don’t hesitate to read blogs,trade books, listen to podcasts, etc. If you don’t stay fresh on the continuous evolution of public relations, you could fall behind.

4. Tips Learned from Informational Interview

• Have a resume package ready.

• Let your potential employer know in your cover letter that you are familiar with the organization. Don’t give the impression that you are seeking the job on a limb.

• Do not ask how much you will get paid. You will likely not be called back for an interview.

3. Searching for a Job

• Dress professionally. First impressions are key.

• Either turn your cell phone off completely, or leave it in the car.

• Do not smoke before an interview. Even though you may not notice the foul aroma you are emitting, others will.

2. Job Interviews - Leave a Good First Impression

• Answer questions directly—show that you know what you are talking about

• Know the organization or business’s mission

• When answering questions, be a good communicator. Do not give vague answers.

1. Job Interviews – Be Prepared for Various Questions