most business coaching is a waste of time!...the coaching market $2.35bn 26% of smes sought external...
TRANSCRIPT
Most business coaching is a waste of time!
So what is the future of coaching?
The Trust Equation
Credibility x Reliability x Likeability
Self Interest
THE COACHING MARKET
$2.35bn26% of SMEs sought external advice – almost halved in 10 years
40% seek advice from coach / consultant – increasing trend
30% from accountant – declining trend
Dept for Business, Energy & Industrial Strategy, Small Business Survey 2018
68% paid for that advice
80% of it delivered face to face
Overall a marked jump in businesses forecasting growth to 71%
POSITIONING COACHING
✓Driving up profitability
✓Business Education
✓Mindset
✓Building the team
✓Increasing customer numbers
✓Time management
2.07 billion monthly active
Facebook users
4 Billion Videos Viewed
On YouTube Daily
2 Trillion A Year
Year 2000
200 Million on the
internet Today - 3.7
Billion
WWW
MASSIVE
RESULTS
Owner’s Personal Growth and /or New Businesses
A Well Oiled Machine
Structure for Growth
Efficiency
Predictable Cash Flow
Eliminate Chaos
ACTIONCOACH 6 STEPS SYSTEM
.
COACHING QUALIFICATIONS???
The ICF defines coaching;
“partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential”
“One of the secrets all of successful people is that they always ask for help. Average people never ask”
Bernard Hiller – coach to the stars
FUTURE OBSTACLES
Other
Competing
Services
Over Regulation
Under Pricing
Market Saturation
Market Confusion
Untrained
Coaches
0 5 10 15 20 25 30 35 40 45 50
IN CONCLUSION…..
The coaching industry continues to evolve & grow
Collaboration is key, as clients demand more and more tangible outcomes balanced with social responsibility
Demonstrating credibility becomes ever more important