Moscow 30 May 2013

John W. Herbert, General SecretaryEuropean DIY Retail Association – EDRA

EDRAEuropean DIY Retail Association

Moscow 30 May 2013

EDRA•Founded in 2002 by FMB and BHB

•Global Home Improvement Network, GHIN, founded in 2010

•Became an independent association on 2nd December 2009

•Built on 3 pillars:

Networking Communication Lobbying

• Contact to home centres

worldwide

• Store visits

• Intern. buying groups

• Study tours

• Home/Garden Centre

Conferences

• General Meeting

• European DIY Panel

• Project Group Meetings

• EDRA Newsletter

• EDRA Website

• Representation in

Brussels

• Member of

EuroCommerce

• Lobbying on legislation:

Environment / CSR

Moscow 30 May 2013

EDRA today

Members:113 Home centres world wide6 Country AssociationsOperating in 49 countries

Members sales €137 Billion

Members stores 13 800

Members employees 814 000

Moscow 30 May 2013

EDRA Members 2013

Moscow 30 May 2013

EDRA Members 2013

24 countries of origin

Australia The NetherlandsAustria NorwayBelgium PeruChile RussiaDenmark SpainEstonia SloveniaFinland SwedenFrance SwitzerlandGermany TurkeyIceland United KingdomIreland UkraineItaly United States

Operating in 49 Countries

Albania Finland NorwayArgentina France PeruAustralia Germany PolandAustria Greece PortugalBelgium Hungary RomaniaBosnia Iceland RussiaBrazil Ireland SerbiaBulgaria Italy SlovakiaCanada Latvia SloveniaChile Lithuania SpainChina Luxembourg SwedenColombia Macedonia SwitzerlandCroatia Mexico TurkeyCyprus Morocco UkraineCzech Republic Netherlands United KingdomDenmark New Zealand United States

Estonia

Moscow 30 May 2013

EDRA & GHIN Board Members

Régis Degelcke

Group AdeoFrance

Ian Cheshire

KingfisherUK

Ray Colman

Woodie’sDIY LtdIreland

Martin Essl

bauMax AGAustria

Sergio Giroldi

OBI AGGermany

Carl Otto Løvenskiold

Løvenskiold Vækerø ASNorway

Erwin Van Osta Hubo Belgium& PresidentBricoalliance

Rinat Muhametvaleev Trest SCM/Stroyarsenal

Global Home Improvement Network

Moscow 30 May 2013

What does EDRA represent?

The Home Improvement World Market is estimated at:

Source: EDRA

Moscow 30 May 2013

DIY & Home Improvement Market Sales byContinent 2011

In Euros (bn) %

North America 318 45.9

Europe 230 26.5

Asia, Pacific 228 26.4

Central & South America 72 0.9

Africa, Middle East 20 0.3

Total 868 100

Source: EDRA

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DIY Sales and Share of the World DIY Market 2011

Source: EDRA

Moscow 30 May 2013

European DIY Market 2011 = EUR 230 bn

Ireland: 2.3 bn

United Kingdom: 42 bn

Portugal: 3 bn

Spain: 16 bn

France: 38 bn

Benelux:12.4 bn

Russia: 12 bn

Poland: 8 bn

Turkey: 10 bn

Italy: 22 bn

Greece: 3.5 bn

Cypress: 0.5 bn

Ukraine: 2 bn

Switzerland: 6 bn

Czech Rep: 4 bn

Germany: 46 bn

Hungary: 1.2 bn

Bulgaria: 0.5 bn

Romania: 2.3 bnSlovenia: 0.5 bn

Austria: 4.5 bn

Source: EDRA

Scandinavia: 14.5 bn

Balkans: 1.1 bn

Moscow 30 May 2013

Trends

Trends

Moscow 30 May 2013

Trends in Europe

Multimedia

Changing the face of retailing

Stores are online with

- Product lines

- Interactive tools

- Shopping

- Advise Centre

- Customer interaction

Moscow 30 May 2013

Companies that do not take social and environmental responsibility seriously will not succeed in tomorrow‘s market place.

On these issues a company must communicate exactly what it is doing for the community.

Sustainability “One World”

Trends in Europe

Moscow 30 May 2013

Less is more – move to better quality products

Trends in Europe

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•Strong Brands become stronger

•Own Label Brands become stronger

- In the future there will be no alternatives

Trends in Europe

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Retail Brands

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Future

2013 ?

2014 ?

2020 ?

2013 ?

2014 ?

2020 ?

Moscow 30 May 2013

John W. HerbertAn der Rechtschule 1-3

D-50667 Cologne

Phone: +49 (0) 221 2705 9555Mail: herbert@edra-online.org