mosaic 313@somerset catalogue

© 2011 MOSAIC MediaHouse. All Rights Reserved.

Target ProductCosmeticsRetailTravel Food & Beverage EntertainmentTelecom & Electronics etc...

Target AudienceWomen, Men, 15-34, PMEB,Teens, Students, Families, Generation X, Generation Y

Launch Q3 2011

WebMobileOutdoorWatch

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QRBOARDTM


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QRBoard™ Digital


LCD Characteristics 21.5 inch panel size (ultrathin, high light) High Resolution LCD HD 720p full-motion content Full stereo sound IR motion sensor Remotely managed (3G + Wifi) Sleek design & customizable colour

Product Capabilities Automatic start/stop and Self LoopingMovie Clip Duration: 15 – 30 sec Loop cycle: approx. 3 – 5 mn Operation Hours: 12-13 hrs/day (Mon – Fri: 10 AM – 10 PM, Sat – Sun: 10 AM – 11 PM)

Frequency: 150 – 200 spots/day/unit, 7 days/week

Media Management Interactive rich media Real-time “live” content updates Real-time supervisionMonitoring Audience based targeting (Male/Female)

QRBoard™ Digital


Engage your Audience!Combine restroom advertising with mobile marketing and provide interactive content to your audience. Use SMS or 2D barcodes to provide activation and measure your campaign’s success.

Right Place, Right Time, Right PeopleReach your audience at their most image-conscious moment. Connect with health, beauty, hygiene, fashion, environment conscious people at targeted venues.

Gender Specific & RelevantTarget specifically men or women by placing different ads in men’s and women’s restrooms. Make use of mirrors to create long lasting impressions.

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D e l i v e r D e t a i l e d I n f o r m a t i o nGet your message across and provide valuable and personal information.

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6 reasons to advertise with MOSAIC

QRBoard™ Ads make a BIG ImpressionSize doesn’t always matter in restroom advertising. Located besides mirrors and hand dryers, QRBoard™ restroom ads get at least a minute of viewing, and 3 minutes in average for women.

A uniquely Captive AudiencePeople spend several minutes in public restrooms, in average, and are receptive to reading and advertising during this time.

QRBoard™ Digital


Fact Sheet

One of the Most Popular Retail Destinations on

Iconic Orchard Road, Singapore

About 313@somerset

Fast becoming one of the most popular shopping destinations in the Orchard Road

belt, 313@somerset is conveniently accessible via Mass Rapid Transit (MRT), major

bus stops, and pedestrian routes linking Somerset Road to Orchard Road. It is situated

directly above the Somerset MRT station with a direct entry and exit point at Basement

2.

Find out more at:

www.313somerset.com.sg or

www.facebook.com/313somerset

“A powerful street-retailing

frontage anchored by a vibrant

façade treatment.”

“Well designed internal and

external traffic circulation.”

“A vibrant internal mall

specialising in flagship

concept stores.”

“A basement directly and

seamlessly connected to the

Somerset MRT concourse.”

“A major pedestrian

thoroughfare “Walking Street”

linking Orchard, Somerset and

Grange Roads.”

“Fast and convenient internal

connectivity between the floors.”

http://www.313somerset.com.sg/








http://www.facebook.com/313somerset








Fashion

313@somerset addresses Singaporeans’ passion for fashion with its wide selection of fashion

offerings for both male and female patrons. An exceptional range of leading global and local

brands are assembled to deliver unique, expansive and aspirational mid level fashion from

retailers such as Zara, Uniqlo, Forever 21, New Look and ESPRIT.

Food

The 3 unique dining precincts create a landmark entertainment offer catering to all tastes and

appetites:

Discovery Walk

This uniquely-themed precinct directly linked to the Orchard Road strip offers an enviable

clustering of restaurants and lounges.

Food Hall

Located on B3 and anchored by Cold Storage Specialty and Guardian Health & Beauty, the

Food Hall is ideally positioned to act as a one-stop shop for every day fresh food produce and a

wide selection of takeaway foods and casual restaurants including F.I.S.H., Hot Tomato Café &

Grill, Paradise Inn, Tarafuku Japanese Buffet Restaurant and Muthu’s Curry. More dining

options are also available on B2 including Din Tai Fung and The Handburger.

Food Court

Situated on Level 5, the Food Court hosts the next generation food dining experience with the

largest Food Republic outlet including 21 stalls and 5 mini-restaurants, reflecting a

predominantly Asian influence.

Lifestyle

Indulging the Singaporean market’s fascination with all things new, 313@somerset assembles

an eclectic mix of leading lifestyle stores including HMV, EpiCentre (Apple Premium Reseller),

Stadium, Starhub and HARRIS Planerds.

Fact Sheet

One of the Most Popular Retail Destinations on

Iconic Orchard Road, Singapore

Anchor Tenants: Forever 21, HMV, Uniqlo, Zara, New

Look, Food Republic, Marché® , Cold Storage

Specialty, STADIUM.

Target Audience: 3 million visitors monthly


Fact Sheet

313@SOMERSET - EVERYTHING YOU NEED TO KNOW

3basement levels (B3 to B1), with

direct access to Somerset MRT

concourse at B2

5 levels above ground (L1 to L5)

177 outlets

8 retail levels in total

70 metres direct frontage to

Somerset Road

95metres direct frontage to

Orchard Road

LEVELS

RETAIL AND F&B STORES

STREET FRONTAGE

294,000 sq ft retail offer

NLA

230 car park bays on L6 & L7

PARKING

70% Singapore residents

ORCHARD ROAD SHOPPERS

29% visitors/tourists

54% female shoppers

61 hotels located within a

1.5km radius of Orchard Road

Source: Singapore Tourism Board, Urbis JHD

70%of Orchard Road shoppers

travel by public transport –

48% by MRT and 21%

by bus

COMMUTERS IN NUMBERS

55,600passengers daily at

Somerset MRT (estimated

as of June 2007)

20.3million passengers

annually at Somerset MRT

(estimated as of June 2007)

Source: Urbis JHD, LLR

3 MILLION VISITORS MONTHLY


Lobby A @L1

Lobby B @L1

Lobby A @L5

Lobby B @L5

Lobby A @L6

Lobby B @L6

Lobby A @L7

Lobby B @L7

Restrooms

More


Floor Plans

x2x2x2

x2 x2x4

x2 x4 x4

Basement 3 Basement 2 Basement 1

Level 1 Level 2 Level 3

Level 4 Level 5 Level 6/7

Elevator Restroom

QRBOARD™

QRBOARD™

QRBOARD™

QRBOARD™

QRBOARD™

QRBOARD™

QRBOARD™

QRBOARD™

QRBOARD™


Lobby A @L1


Lobby B @L1


Lobby A @L5


Lobby B @L5


Lobby A @L6


Lobby B @L6


Lobby A @L7


Lobby B @L7


Restroom (x16)



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QRBOARDTM

QRBoard™

C o n t e n t

MOSAIC MediaHouse QRBoard™

is embedded with a 2D barcode

also know as QR Code.

People can now download our

FREE mobile application to scan

QR Codes and access enriched

digital content:

G I F T S N E W S M A P S

M U S I C V I D E O

C O N T E S T S V O U C H E R S

G A M E S C A T A L O G U E

S O C I A L M E D I A


Visual Configuration

Configuration [ A ] Configuration [ B ]

Movie Clip Picture



Configuration [ C ] Configuration [ D ]

Picture

Movie Clip

Movie Clip

Picture

Picture

Movie Clip


Movie Clip


Configuration [ E ] Configuration [ F ]

Picture

Dynamic Content

Dynamic Content

Dynamic Content


Material Format

Movie Clip

Picture

Dynamic

Content

H.264, XviD, DivXTM,

MPEG1/2, MOV,

MP4, MP3, AVI, AAC,

SWF (Flash 9 or 10)

Resolution : 480p or 720p

JPEG/JPG

PNG

TIFF

GIF

RSS Feed

TXT Files

XML

Flash Widget


Mobile Marketing

SMS & QR Code Campaign

Download vouchers, order samples, get advices or browseproduct information

By sending an SMS or scanning the QR Code with their mobile, consumers will access interactive content online: Catalogue & list of outlets Promotional code or coupon for the product Advices, recommendations and follow-up

EffectivenessWashroom campaigns allow to reach a targeted audience while people are thinking about their look and physical appearance. This coupled with a mobile marketing solutionprovides “on the spot” a direct link to the product.

Mobile Marketing

Optional Configuration


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QRBOARDTM


BASIC

Configuration A or B

Restroom

Only16 screens

4,800 2,900

5,200 3,100

5,500 3,300

Monthly price in SGD*

Minimum 1 month Minimum 1 month Minimum 1 month

QR + Mobile MarketingService available Q4 2011

ADVANCED

Configuration C or D

DYNAMIC

Configuration E or F

Full

24 screens


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QRBOARDTM

*Contact us to learn more about our special offers, promotions, and rebates.

Gender +

Elevator16 screens

2,900

3,100

3,300

Minimum 1 month

Activation Fees

+ 500

Gender

Only8 screens

1,700

1,900

2,200

Packages & Prices


Copyright © 2011 MOSAIC MediaHouse. All rights reserved. MOSAIC MediaHouse and the MOSAIC MediaHouse logo are trademarks of MOSAIC MediaHouse Pte. Ltd. Other product and service names are trademarks or registered trademarks of their respective companies.

MOSAIC MediaHouse Pte. Ltd.28 Maxwell Road#03-05 Red Dot TrafficSingapore 069120.

Tel: +65 6592 5290 Fax: +65 6536 3367 www.mosaicmediahouse.com

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