morten saxnæs - trends 2013
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Reklametrends 2013Det alle snakker om, men som vi i Danmark måske endnu ikke er modne til - eller fejlfortolker
Headstart Morgenseminar - 13. december 2012
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Cannes møder SXSW
10 x bla bla bla
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Anti anti trends
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The future is already here. It’s just not evenly
distributed.William Gibson
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The future is already here. It’s just not evenly
distributed.
William GibsonMorten Saxnæs
Og vi bruger den ofte helt forkert
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FACEBOOK IGEN IGEN
1.
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Facebook er ikke lig social
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KUNDESERVICE PÅ SOCIALE MEDIER
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SLA – 8-16Mennsker
Rigtige løsning
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CONTENT IS KING
3.
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I er ikke Red BullI er ikke i
forlagsbranchen365 dage
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SoLoMo
4.
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I er ikke Noma
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CUSTOMER CO-CREATION
5.
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App’en er halvt færdig, før vi spørger
dem her
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“VI SKAL SKABE EN BEVÆGELSE”
6.
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I har ikke tid
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“THE BEST ADVERTISING IS NOT ADVERTISING”
7.
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Turde gå hele vejen
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BIG DATA
8.
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Få styr på small data
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SECOND SCREEN
9.
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QR codes, # og Shazam
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3D PRINT
10.
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Vi var først, men med
hvad?
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Stop aldrig med at lege
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TAK