moritz zumbühl, president, blindflug studios
TRANSCRIPT
First StrikeHow we turned a Beer-Idea into a 500’000 $ game
Inspiration & Why we did that game
world war 3
nuclear war
we cant do that
Starting right now, this will be your battlefield
Our World
Each Atomic Superpower has a set of allied countriesThis number can be increased through expansion
Neighbors
Defend your countrieswhile restocking and attacking
Building
Defend &Attack
no, the topic
2007Activisions “Call of Duty 4”
2006Introversions Defcon
1985Chris Crawfords “Balance of Power”
1985Chris Crawfords “Balance of Power”
berlin wall
1989Fall of the Berlin Wall
end of the cold war
1991Dissolution of the Soviet Union
this is interesting!
Nuclear War =
Fun?
The game
what is first strikeWhat was that?
explain the game
explain the game
explain the game
no, explosions, fun, excitementSerious Game?
the end
Entertainment?
the end
Inspirations
M.A.D.mutual assured destruction
the end
World Peace Achievement
0.5% of all plays were the peaceful way
explain the game
Game Development Strategy & what we
learned
8 Things we did learn
1. Build fast for Core feature
Capital Cities WiFi Multiplayer
Alliances Leaders
Custom Superweapons Save System
Interactive Tutorial Rocket Builder
Different AI Personas Political Influences
Real World Twitter Reader for Events Events in general Fluff, lots of Fluff Conquarable Moon
Travel through political decades Favoured enemies on the world map
15 new Rockettypes Multiple Nation Selection
Campaign Mode Internet Multiplayer
Desktop Version Submarines
Second Strike Capabilities Attack Satelites
the end
2. Postponing the launch 3 months
3. adjusting the story for each reporter
reporters don’t want to write about just a game
websites want a story!
media needs a story
not every reporter wants the same story
and from there, write to everyone personally!
4. Working Upwards via Alexa Ranking
5. Making a push to Youtube Reviewers
freddy
2%4%
94%
No Answer Video Answer & Video
the game isnt fast or funny
Mobile Game entusiasts
Game Review Readers
Let’s Play Watchers
6. Going for a Social Media Hoax
7. Relaunching the Game with new platform
35%
15%
50%
First Week Second Week Long Tail
52%
15%
34%
9. mix fun and a serious topic
explain the game3’386’708
this is interesting!
www.firststrike.mobi/blog
www.firststrike.mobi/blog
Thank you!
Questions?