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RESPONSIVE DESIGN 2.0 FACEBOOK.COM/1508DK LINKEDIN.COM/COMPANY/1508-AS MORGENBOOSTER

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Page 1: Morgenbooster / Responsive Design 2.0 / 8. + 22. maj 2013

RESPONSIVE DESIGN 2.0

FACEBOOK.COM/1508DK

LINKEDIN.COM/COMPANY/1508-AS

MORGENBOOSTER

Page 2: Morgenbooster / Responsive Design 2.0 / 8. + 22. maj 2013

PETER SOLOW – HEAD OF INTERFACE DEVELOPMENT

FACEBOOK.COM/1508DK LINKEDIN.COM/COMPANY/1508-AS

Page 3: Morgenbooster / Responsive Design 2.0 / 8. + 22. maj 2013

8. MAJ 2013 MORGENBOOSTER: RESPONSIVE 2.0

Page 4: Morgenbooster / Responsive Design 2.0 / 8. + 22. maj 2013

PROFORM TRAILRUNNER 4.0 TREADMILL

8. MAJ 2013 MORGENBOOSTER: RESPONSIVE 2.0

Page 5: Morgenbooster / Responsive Design 2.0 / 8. + 22. maj 2013

NOW WITH BUILT-IN WEB BROWSER

8. MAJ 2013 MORGENBOOSTER: RESPONSIVE 2.0

Page 6: Morgenbooster / Responsive Design 2.0 / 8. + 22. maj 2013

8. MAJ 2013 MORGENBOOSTER: RESPONSIVE 2.0

Page 7: Morgenbooster / Responsive Design 2.0 / 8. + 22. maj 2013

8. MAJ 2013 MORGENBOOSTER: RESPONSIVE 2.0

Page 8: Morgenbooster / Responsive Design 2.0 / 8. + 22. maj 2013

8. MAJ 2013 MORGENBOOSTER: RESPONSIVE 2.0

Page 9: Morgenbooster / Responsive Design 2.0 / 8. + 22. maj 2013

GOOGLE GLASSES

GOOGLE GLASSES

8. MAJ 2013 MORGENBOOSTER: RESPONSIVE 2.0

Page 10: Morgenbooster / Responsive Design 2.0 / 8. + 22. maj 2013

ALDRIG FØR HAR SÅ MANGE SURFET INTERNETTET MED SÅ MANGE FORSKELLIGE ENHEDER OG SÅ MANGE FORSKELLIGE BROWSER STØRRELSER

8. MAJ 2013 MORGENBOOSTER: RESPONSIVE 2.0

Disruption will only accelerate. The quantity and diversity of connected devices—

many of which we haven’t imagined yet—will explode, as will the quantity and

diversity of the people around the world who use them.

FUTURE FRIENDLY

http://futurefriend.ly/

Page 11: Morgenbooster / Responsive Design 2.0 / 8. + 22. maj 2013

3 MÅNEDER PÅ 1508.DK

3 måneder på 1508.dk

8. MAJ 2013 MORGENBOOSTER: RESPONSIVE 2.0

Ca. 1400 browserstørrelser

Page 12: Morgenbooster / Responsive Design 2.0 / 8. + 22. maj 2013

3 MÅNEDER PÅ 1508.DK

3 måneder på 1508.dk

8. MAJ 2013 MORGENBOOSTER: RESPONSIVE 2.0

39 FORSKELLIGE MOBIL DEVICES

Page 13: Morgenbooster / Responsive Design 2.0 / 8. + 22. maj 2013

ANGIV EMNE

MOBIL VS STATIONÆR BROWSING

I 2014 overstiger brugen af internet via mobile enheder brugen via stationære enheder.

8. MAJ 2013 MORGENBOOSTER: RESPONSIVE 2.0

http://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging.aspx

Page 14: Morgenbooster / Responsive Design 2.0 / 8. + 22. maj 2013

ANGIV EMNE

90% AF BRUGERNE SHUFFLER MELLEM ENHEDER

Det er ikke længere et spørgsmål om. at brugere besøger et site i den ene eller den anden tilstand.

Brugere besøger sitet i mange tilstande.

8. MAJ 2013 MORGENBOOSTER: RESPONSIVE 2.0

http://ssl.gstatic.com/think/docs/multi-screen-world-infographic_infographics.pdf

Page 15: Morgenbooster / Responsive Design 2.0 / 8. + 22. maj 2013

ALDRIG FØR HAR VI SAMLET SÅ MEGET DATA OM VORES BRUGERE, MEN VI VED STADIG INTET OM DEM, FØR DET ER FOR SENT

8. MAJ 2013 MORGENBOOSTER: RESPONSIVE 2.0

Page 16: Morgenbooster / Responsive Design 2.0 / 8. + 22. maj 2013

8. MAJ 2013 MORGENBOOSTER: RESPONSIVE 2.0

ALT DET VI IKKE VED – HVEM DE ER

Page 17: Morgenbooster / Responsive Design 2.0 / 8. + 22. maj 2013

8. MAJ 2013 MORGENBOOSTER: RESPONSIVE 2.0

ALT DET VI IKKE VED – HVAD DE LAVER

Page 18: Morgenbooster / Responsive Design 2.0 / 8. + 22. maj 2013

8. MAJ 2013 MORGENBOOSTER: RESPONSIVE 2.0

ALT DET VI IKKE VED – HVORDAN DE SER OS

TAK TIL BRAD FROST

Page 19: Morgenbooster / Responsive Design 2.0 / 8. + 22. maj 2013

8. MAJ 2013 MORGENBOOSTER: RESPONSIVE 2.0

CONTEXT SPECIFIC BROWSING

MANGE AF DE FORUDINDTAGEDE IDEER VI HAR

HAFT OM BRUGEN AF MOBILE ENHEDER, HAR

VIST SIG IKKE AT HOLDE STIK

38 million Americans 'shop online on the toilet

82% of smartphone users check and send email with their device.

Google – “The Mobile Movement” (April 2011)

Page 20: Morgenbooster / Responsive Design 2.0 / 8. + 22. maj 2013

CASE: FINANSMINISTERIET

8. MAJ 2013 MORGENBOOSTER: RESPONSIVE 2.0

Page 21: Morgenbooster / Responsive Design 2.0 / 8. + 22. maj 2013

8. MAJ 2013 MORGENBOOSTER: RESPONSIVE 2.0

CASE: FINANSMINISTERIET

Page 22: Morgenbooster / Responsive Design 2.0 / 8. + 22. maj 2013

8. MAJ 2013 MORGENBOOSTER: RESPONSIVE 2.0

CASE: FINANSMINISTERIET

Page 23: Morgenbooster / Responsive Design 2.0 / 8. + 22. maj 2013

RESPONSIVE DESIGN ER IKKE LÆNGERE EN MULIGHED, MAN KAN FRAVÆLGE

8. MAJ 2013 MORGENBOOSTER: RESPONSIVE 2.0

Page 24: Morgenbooster / Responsive Design 2.0 / 8. + 22. maj 2013

ANGIV EMNE

RESPONSIVE DESIGN FOR LET ØVEDE

25. Maj 2010 – A List Apart

8. MAJ 2013 MORGENBOOSTER: RESPONSIVE 2.0

1. A flexible, grid based layout

2. Flexible images and media, and

3. Media Queries

Ethan Marcotte, Responsive Web Design

Page 25: Morgenbooster / Responsive Design 2.0 / 8. + 22. maj 2013

ANGIV EMNE

RESPONSIVE WEBDESIGN ER EN DELMÆNGDE AF ADAPTIVE

WEBDESIGN

“Adaptive web design is about creating interfaces that adapt to

the user’s capabilities (in terms of both form and function).

To me, Adaptive web design is just another term for progressive

enhancement…”

8. MAJ 2013 MORGENBOOSTER: RESPONSIVE 2.0

ADAPTIVE WEB DESIGN

RESPONSIVE

Aaron Gustafson, Adaptive Web Design

Page 26: Morgenbooster / Responsive Design 2.0 / 8. + 22. maj 2013

ANGIV EMNE

TOOLS OF THE TRADE

8. MAJ 2013 MORGENBOOSTER: RESPONSIVE 2.0

HTML 5

CSS 3

JAVASCRIPT

Page 27: Morgenbooster / Responsive Design 2.0 / 8. + 22. maj 2013

8. MAJ 2013 MORGENBOOSTER: RESPONSIVE 2.0

Page 28: Morgenbooster / Responsive Design 2.0 / 8. + 22. maj 2013

RESPONSIVE WEBDESIGN ER MEGET MERE END TEKNIK OG DESIGN

ET ÅR EFTER VERSION 1.0

8. MAJ 2013 MORGENBOOSTER: RESPONSIVE 2.0

Page 29: Morgenbooster / Responsive Design 2.0 / 8. + 22. maj 2013

“RWD COMES UNDER CRITICISM FOR NOT BEING COMMERCIALLY VIABLE. IT’S BECAUSE IT’S TRYING TO BE SHOE-HORNED INTO AN EXISTING, FIXED-CANVAS, INFLEXIBLE PROCESS.”

DEN PERFEKTE PROCES

8. MAJ 2013 MORGENBOOSTER: RESPONSIVE 2.0

Mark Boulton, on responsive workflow

Page 30: Morgenbooster / Responsive Design 2.0 / 8. + 22. maj 2013

PROCESSEN – V. 0

8. MAJ 2013 MORGENBOOSTER: RESPONSIVE 2.0

Page 31: Morgenbooster / Responsive Design 2.0 / 8. + 22. maj 2013

PROCESSEN – V. 1.0

8. MAJ 2013 MORGENBOOSTER: RESPONSIVE 2.0

Page 32: Morgenbooster / Responsive Design 2.0 / 8. + 22. maj 2013

8. MAJ 2013 MORGENBOOSTER: RESPONSIVE 2.0

PROCESSEN – V. 2.0

STRATEGI INDSIGT KONCEPT

DIGITAL DESIGN

HTML

MOCKUP

SKETCH

WIREFRAME

INTERFACE

DESIGN

PROTOTYPE TEST

BASERET PÅ Pon Kattera Senior Interaction Designer

LIVE

PROTOTYPE

Page 33: Morgenbooster / Responsive Design 2.0 / 8. + 22. maj 2013

MOBILE FIRST (CONTENT FIRST) RESPONSIVE WEBDESIGN

FRA SITE TIL SERVICE (SITE)

8. MAJ 2013 MORGENBOOSTER: RESPONSIVE 2.0

Page 34: Morgenbooster / Responsive Design 2.0 / 8. + 22. maj 2013

RESPONSIVE WEBDESIGN GÅR IKKE UD PÅ AT LAVE SMARTERE BEHOLDERE, MEN SMARTERE INDHOLD TIL BEHOLDERNE

INDHOLD I FOKUS

8. MAJ 2013 MORGENBOOSTER: RESPONSIVE 2.0

Page 35: Morgenbooster / Responsive Design 2.0 / 8. + 22. maj 2013

PEOPLE'S CAPACITY FOR BULLSHIT IS RAPIDLY DIMINISHING

8. MAJ 2013 MORGENBOOSTER: RESPONSIVE 2.0

BRAD FROST - For a Future-Friendly Web (Mobilism 2012)

Page 36: Morgenbooster / Responsive Design 2.0 / 8. + 22. maj 2013

INDHOLDS STRATEGI

8. MAJ 2013 MORGENBOOSTER: RESPONSIVE 2.0

Kristina Halvorson, Content Strategy for the Web

“Generally speaking, your web content is useless

unless it does one or both of the following:

- Supports a key business objective

- Supports a user (or customer) in completing a task”

Page 37: Morgenbooster / Responsive Design 2.0 / 8. + 22. maj 2013

INDHOLD OG PRIOTERING ER NØGLEN TIL ET BEDRE RESPONSIVE LIV

“ESSENTIALLY WHAT IS THE MESSAGE

THAT NEEDS TO BE COMMUNICATED

IF I WAS ONLY ABLE TO PROVIDE

THE USER WITH UNSTYLED HTML?”

— BRYAN RIEGER

8. MAJ 2013 MORGENBOOSTER: RESPONSIVE 2.0

Page 38: Morgenbooster / Responsive Design 2.0 / 8. + 22. maj 2013

MOBILE FIRST WIREFRAMES

8. MAJ 2013 MORGENBOOSTER: RESPONSIVE 2.0

1

2

3

4

5

1

2

3

4

1

2

4

3

5

Page 39: Morgenbooster / Responsive Design 2.0 / 8. + 22. maj 2013

CONTENT AND FORM ARE LOVERS, THEIR LOVE-CHILD IS DESIGN

8. MAJ 2013 MORGENBOOSTER: RESPONSIVE 2.0

Page 40: Morgenbooster / Responsive Design 2.0 / 8. + 22. maj 2013

MOBILE FIRST DESIGN?

8. MAJ 2013 MORGENBOOSTER: RESPONSIVE 2.0

Page 41: Morgenbooster / Responsive Design 2.0 / 8. + 22. maj 2013

I'M JUST GOING TO COME OUT AND SAY WHAT SOME OF US HAVE BEEN THINKING ABOUT RESPONSIVE DESIGN. IT BREEDS BORING.

8. MAJ 2013 MORGENBOOSTER: RESPONSIVE 2.0

Jonathan Longnecker

http://www.netmagazine.com/opinions/responsive-web-design-boring

Page 42: Morgenbooster / Responsive Design 2.0 / 8. + 22. maj 2013

THE REASON APPLE MAKES SUCH GREAT PRODUCTS IS THAT THEY KNOW EXACTLY WHAT TO LEAVE OUT VS. WHAT TO ADD-IN. THE USER EXPERIENCE ON THE ORIGINAL IPOD: INCREDIBLY SIMPLE. THE SAME IS TRUE OF THE BEST RESPONSIVE DESIGNS.

DESIGN PRINCIPPER

8. MAJ 2013 MORGENBOOSTER: RESPONSIVE 2.0

THE EDL BLOG

http://blog.edlconsulting.com/ecommerce/responsive-design-inglorius-hack-or-panacea/

Page 43: Morgenbooster / Responsive Design 2.0 / 8. + 22. maj 2013

MOBILE FIRST

GODT RESPONSIVE WEBDESIGN KRÆVER IKKE MOBILE FIRST- TILGANGEN, MEN EN INDGÅENDE FORSTÅELSE AF MEDIET

8. MAJ 2013 MORGENBOOSTER: RESPONSIVE 2.0

Page 44: Morgenbooster / Responsive Design 2.0 / 8. + 22. maj 2013

RESPONSIVE WEBDESIGN HAR ÆNDRET VORES TILGANG TIL NETTET PÅ TVÆRS AF SAMTLIGE FAGDICIPLINER

8. MAJ 2013 MORGENBOOSTER: RESPONSIVE 2.0

Page 45: Morgenbooster / Responsive Design 2.0 / 8. + 22. maj 2013

JEG HAR EN FANTASTISK IDE TIL EN APP

DET ER IKKE LÆNGERE ET SPØRGSMÅL OM, HVORVIDT VI SKAL UDVIKLE ”NATIVE ELLER RESPONSIVE”, MEN HVORDAN VI LAVER LØSNINGER, DER UNDERSTØTTER BÅDE MOBILE WEBSITES OG NATIVE APPS NU OG I FREMTIDEN

8. MAJ 2013 MORGENBOOSTER: RESPONSIVE 2.0

Page 46: Morgenbooster / Responsive Design 2.0 / 8. + 22. maj 2013

EXERGI

8. MAJ 2013 MORGENBOOSTER: RESPONSIVE 2.0

Page 47: Morgenbooster / Responsive Design 2.0 / 8. + 22. maj 2013

APP, MOBILE OG DESKTOP

8. MAJ 2013 MORGENBOOSTER: RESPONSIVE 2.0

Page 48: Morgenbooster / Responsive Design 2.0 / 8. + 22. maj 2013

MOBIL TEKNOLOGI BEHOVSPYRAMIDE

8. MAJ 2013 MORGENBOOSTER: RESPONSIVE 2.0

API

RESPONSIVE WEB

APP

Page 49: Morgenbooster / Responsive Design 2.0 / 8. + 22. maj 2013

DESPITE RESPONSIVE DESIGN ALREADY HAVING BEEN AROUND MORE THAN TWO YEARS, IT’S STILL IN MANY WAYS A FLEDGLING METHODOLOGY. DESIGNERS ARE FACED WITH AN EVER-CHANGING LANDSCAPE OF DEVICES, CODE FRAMEWORKS AND SCRIPTS – AND, OF COURSE, THE NEED TO WORK IN A NEW WAY WITH CLIENTS TO MANAGE THE PROCESS OF CREATING RESPONSIVE WEBSITES.

RESPONSIVE WEBDESIGN – UDFORDRINGER OG LØSNINGER

8. MAJ 2013 MORGENBOOSTER: RESPONSIVE 2.0

James Young –

http://www.netmagazine.com/features/top-responsive-web-design-problems-and-how-avoid-them

Page 50: Morgenbooster / Responsive Design 2.0 / 8. + 22. maj 2013

DE MEST ALMINDELIGE PROBLEMER MED RESPONSIVE WEBDESIGN

1. EXPLAINING RWD TO CLIENTS

2. THE LACK OF A STATIC DESIGN PHASE

3. NAVIGATION

4. IMAGES

5. TABLES

6. CONVERTING OLD FIXED-WIDTH SITES

7. WHAT TO SERVE USERS OF OLD VERSIONS OF IE

8. TESTING TIME AND COST

8. MAJ 2013 MORGENBOOSTER: RESPONSIVE 2.0

Page 51: Morgenbooster / Responsive Design 2.0 / 8. + 22. maj 2013

RESPOSNIVE DESIGN IS NOT A PANACEA

RATHER A GREAT STEP IN THE RIGHT DIRECTION

8. MAJ 2013 MORGENBOOSTER: RESPONSIVE 2.0

BRAD FROST

Page 52: Morgenbooster / Responsive Design 2.0 / 8. + 22. maj 2013

Blank slide

TAK

@PSOLOW

1508.DK

Næste Morgenbooster: 'Digitale Services: Vi vil ikke informeres, vi vil handle' onsdag d. 12. juni