COMPANY PROFILE

MORELLATOGROUP

COMPANY PROFILE

Sections1. Who We Are 32. Brand Portfolio 53. Retail Network & E-commerce Platform 184. Distribution Reach 215. Marketing Activities 266. Operations 297. Values & Mission 32

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COMPANY PROFILE

1. Who We Are

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Massimo Carraro, President & CEO

Morellato is a Family Company run by Massimo Carraro, founded in Venice in 1930

Leading player in Europe, Morellato Group nowadays has a turnover of 200 mln Euro and a strong financial position

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2. Brand Portfolio

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2.1.Property Brands:Historic Roots

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Top 5 affordable jewelry brand in the world

90 years of tradition, experience and know-how

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Jewels Collection

Feminine, luxurious and elegant3

Italian design, quality, preciousness and contemporary style4

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European leader in watchstrap manufacturing. Morellato is the supplier of the most prestigious Swiss Made watchcompanies

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Established in Italy in 1973

One of the most famous sport watches brand

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Technical qualities, sports performance, all-Italian design3

Patrick de Gayardon – Sector Hero Patrick de Gayardon Collection

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A history dated over 160 years. Strong heritage in the watches production

Swiss Made technology and Italian design combined together

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Philip Watch Museum

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Grand Reef Chronograph - 2019

2.2.Licensed Brands:Italian Beauty

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Perfect mix between heritage and innovationInspiration comes from historic DNA, combines with latesttechnologies to become a high-performance product

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Deep tradition roots brand1

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A legendary brand and a Global Ambassador to Italianexcellence

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Emblem of cutting-edge design combined with mechanicalperfection

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n.1 car brand watches extension in the world5

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Family Company established in 1927 by Aldo Furlanetto1

Common origins with Morellato: both companies come from leathercraftsmanship

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Time-honoured craftsmanship, artisanal expertise, sense of beauty3

Strong presence and well-known in Asia4

Furla flagship store, Tokyo

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2.3.Distribution Brands:Pioneer in Social Media Brands

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Solid partnership with digital brands1

Cluse shop-in-shop at Rinascente, Milan

First distributor of Cluse in Italy2

Case history of highly successful digital strategy3

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First contract signed for a Daniel Wellingtondistribution: first distributor in France

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Over 4,5 mln followers on Instagram2

Daniel Wellington shop-in-shop at Le Printemps, Paris

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Exclusive distributor in Italy1

2mln followers on social media2

Must-have for the young trendsetters3

3. Retail Network &E-commerce Platform

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Leader in Italy with the Bluespirit chain: 170 stores throughout the country1

Fast growing: +20 stores each years2

Successful omnichannel strategy: pick&pay service integrated with the e-commerce platform3

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In-house activity1

Direct management of the company websites:

• bluespirit.com• morellato.com• sectornolimits.com• kronoshop.com• philipwatch.net• ouiandme.fr

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4. Distribution Reach

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Global footprint1

Direct access to 140 mln consumers in Europe2

n.1 position in Italy, n.2 in France, direct distribution in Belgium3

La Rinascente, Milan

Coin, Milan

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Galerie Lafayette, Paris

El Corte Inglés, Madrid

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Bon Marché, Paris

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Consolidated presence in Middle East4

Partnership with the best retailers5

Local branch in Dubai6

AlHomaidhi, Riyad

Dubai Mall, Dubai

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Intense development on the e-commerce sales8

Outstanding positioning in Travel retail with dedicated business unit9

Key account: chains and stores10

Well-established commercial presence in Asia through the HQ in Hong Kong7

Central World Mall, Bangkok

Singapore Airport, Singapore

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5. Marketing Activities

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Strong investment ATL (Above the Line)1

TV commercial on the main broadcasters2

Print ADV on the most important magazines and newspapers3

Focus on Social Media strategy and activities. Youtube channel with personalized contents4

Print ADV

Spot tv

Social MediaActivities

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Perfect visibility BTL (Below the Line) with ad hoc in store personalization and furniture1

High-end positioning and special display2

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6. Operations

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Full control of the supply chain: from design to consumerUnique company in Europe that manage all processes related to: jewelry, watches, watchstraps, packaging anddisplay

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Warehouses in Europe and Asia2

Unique Bonded warehouse service3

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Offices in Italy, France, UAE and Hong Kong4

Over 1.350 employees between Europe, Asia and Middle East5

Italian Headquarters

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7. Values & Mission

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1. Family roots with professional management

1. Tenacity: never give up

1. Strong engagement

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1. Open-minded: happy to improve4

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1. Consumer focused5

1. Top 5 in the worldwide Watch & Jewelry category: by being super good in what we do

1. Open door for more brands and more countries

1. Continue to have a double-digit growth

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more territories

more brands =

COMPANY PROFILE

MORELLATOGROUP