More Tips on How Not To Ruin Your Blogging Strategy

Avoid becoming a brand chatterbox.

It’s obvious to them anyway. While nothing stops you from promoting your service you need to downplay it a bit so

as not to sound like a desperate salesman.

Stay engaged with continuous flow of relevant articles.

Just because your prospects are silent on the other end of the virtual spectrum doesn’t mean they aren’t following you or sharing your thoughts somewhere

on the internet.

Build engagement value.

Simply put, when they ask a question be prepared to answer it no matter how trivial that question sounds like. Stay short but sweet but never ignore an audience who’s reaching out to you.

Stay relevant.

One of the biggest challenges in maintaining a good blog is keeping your

content relevant. With your busy schedule, this may overwhelm you in terms of planning for the right topic

each time. Likewise there will be days where you will feel tempted to just copy an existing content whose audience may

be different from yours.

Hire a good writer.

Even if you write well there’s more an experienced blogger can do for you. He or she can easily set up a

blog calendar based on your content marketing campaign, create the content and promote it in social

media pages.

Measure your performance.

This is a must to identify what works and what doesn’t in your blog or content

marketing — what content generate interest among your audience, what are

they sharing and what are they ignoring. However, you can’t change

what you don’t measure.

Continuously promote your content.

Just like anything else that needs to be sold, promoting your content will help

make it land to the right people that need what you have to offer. The

beautiful thing about promoting your content in social media sites is the

ability of creating a snowball effect in each article distribution that you make.

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