AirAsia 3.0More Than Just an Airline

Konvensyen Pentadbir UTM 20192 October 2019

2

The Journey

1.0 3.02.0

Truly low-cost Innovative Travel technology

AirAsia 1.0 | AirAsia 2.0 | AirAsia 3.0

The RM1 story

The company was very different

legacy business model old B737 aircraft only domestic routes

AirAsia 1.0 | AirAsia 2.0 | AirAsia 3.0

Now the 13th largest airline in the world260+ AIRCRAFTS

155DESTINATIONS

24HUBS

390+ROUTES

110+UNIQUE ROUTES5,500+

FLIGHTS PER WEEK

100MANNUAL PAX

570+MPAX CARRIED

AirAsia 1.0 | AirAsia 2.0 | AirAsia 3.0

digital disruption/ˈdɪdʒɪt(ə)l dɪsˈrʌpʃn/

Terminology

Digital disruption is a transformation that is caused by emerging digital technologies and business models

These innovative new technologies and models can impact the value of existing products and services offered in the industry

7

Digital Transformation

Digitalization

Digitization

Earn money

Save money

Digitize

APIDigital ProductsDigital BusinessBusiness Models

APIAutomationBusiness Processes

APIAccessibilityConnectivityData

Digital path 101

Disrupting the disruptors2

2002Online booking

2003SMS booking

2005Mobile web booking

2009Self check-in

kiosk

2013Baggage

self-tagging

2014Onboard WiFi

2015E-Boarding Pass

Self bag-drop2016

Multi-currency payment card

2017Data Analytics &

Personalised Website

2018

Prepaid e-Wallet

Facial Recognition System

Super app & platform

Dutyfree Market Place

9

Continuously innovating

Facial Recognition/AI/ML● Check-in ● Self Baggage Drop● Security Screening● Immigration Clearance● Boarding at Gate

Leveraging technology for better CX

Over 50 million total fans and followers

Over

7,900,000 followers

Over

26,000,000 followers

Over

1,600,000 followersOver

1,300,000 followers

Over

1,900,000 followers

Over

11,900,000 fans

Total App Downloads

40 Million as of August 2019

159 mn Average page views monthly

Average visits monthly

Average unique visitors monthly

Annual conversion

rate of 2.91%

The average of Jan - Dec 2018

59 mn

47 mn

AirAsia.com

Wide digital reach

AirAsia 1.0 | AirAsia 2.0 | AirAsia 3.0

12

AirAsia 3.0

Q: What is AirAsia 3.0?

A fintech company?

A travel agent?

An online store?

An airline?

A trip planner?

A logistics company?

Answer: A technology company that happens to fly airplanes

A start-up investor?

A restaurant?

A rewards system?

Santan

E-commerce platform?

Data & Digital-Ready

AI Platform

Organisation

Infrastructure

14

Business @ the speed of thought

“When was the last time

you sent an e-mail?”

16

Meet AVA

3.0

Drivers Enablers

Cost

Productivity

Growth

Mindset

Skillset

Guest Obsession

Transformation Acceleration Office(TAO)

Work Better

CEKAP

Take Ownership

Goals & KPIs

Come Together

One AirAsia

Celebrate Learnings

Track / Review progress / outcomes

Governance

Strategy & Messaging

Analytics

ExecutionDelivery

For

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Clarify the Problem

Establish Team Members

Keep Focus on Root Cause

Align & Execute

Proceed or Pivot

Kanban

Lean Six Sigma

Lean Principles

Lean Startup

Design Thinking

Agile/Scrum

Prototyping MVP

ADKAR

20

Digital Transformation

OTP Simplification & Speed

Margins NPS

1

2

3

TAO Review

Strategic BankAllStars Bank

TAO Council

Problem to solve?

4

Customer Bank

Cost Growth Productivity

Impact Centres

Finance Verification

5 Operationalisation

Q x A = E

Allstar Values 1.0

Values anchors the growth from the start

2.0

..continuously to present and the future

Workplace.

Workplace.

Workplace.

Having a workspace that’s fun to work in

Short power-distance. Flat structure. Casual clothes. Accessible leadership. No titles!

It’s all about the people.

2 October 2019Thank You