more than just a #: how hashtags can take your event from good to great
DESCRIPTION
You can find hashtags on more than just Twitter nowadays: Instagram, Pinterest, Google+ and Facebook all have jumped onto the hashtag bandwagon, and for good reason. More than just a # symbol, hashtags can create conversations and buzz long before an event starts and help them continue after the last guest has left. Are you using this marketing and social media tool effectively for your organization and its events? In this presentation Tiffany Broadbent Beker, Web Developer and Social Media Coordinator at the College of William & Mary, will explore how to create a great hashtag, how to publicize it, and some of the best ways to showcase it before, during and after your event.TRANSCRIPT
Tiffany Broadbent Beker ๏ @tb623Web Developer & Social Media Coordinator
College of William & Mary
#eduiconf 2014
#edui_hashtags
More than just a # How hashtags can take your event
from good to great
#eduiconf #edui_hashtags
something
What?
#williamandmary #wm1693
#william&mary
#
#eduiconf #edui_hashtags
Where?(pretty much everywhere)
#eduiconf #edui_hashtags
Why use hashtags
for your event?
But first, what are your goalswith using social media for your event?
#eduiconf #edui_hashtags
Searchability
#eduiconf #edui_hashtags
Visibility
#eduiconf #edui_hashtags
Cross-platform
Unity
#eduiconf #edui_hashtags
Community
#eduiconf #edui_hashtags
Engagement
#eduiconf #edui_hashtags
Engagement
55% more retweets2x more engagement
Meh
55% more engagement
#eduiconf #edui_hashtags
Posterity
#eduiconf #edui_hashtags
Creating a
hashtag
#eduiconf #edui_hashtags
Be specific(but not too much)
#eduiconf #edui_hashtags
Keep it short
#eduiconf #edui_hashtags
(Pre)search
#eduiconf #edui_hashtags
For example…
#eduiconf #edui_hashtags
For example…
#wm2018W&M Class of 2018 and…
Weltmeisterschaft (World Cup) 2018
#eduiconf #edui_hashtags
For example…
#wmhc W&M Homecoming and…
Western Massachusetts Hard Core
#eduiconf #edui_hashtags
For example…
#wmhc W&M Homecoming and…
Western Massachusetts Hard Core
#wmhomecoming
#eduiconf #edui_hashtags
Readable
#SusanAlbumPartyvs
#susanalbumparty
#wmTribeSnow vs #wmtribesnow
#eduiconf #edui_hashtags
Memoriable
#eduiconf #edui_hashtags
Tested
#eduiconf #edui_hashtags
Use
#eduiconf #edui_hashtags
#Reading a #tweet w lots of #hashtags is #annoying #ouchmybrain
#eduiconf #edui_hashtags
1 or 2* hashtags*on Twitter & Facebook, up to 10 on Instagram
3+ hashtags: 17% 11+ hashtags: 50%
tool tiphashtags.org, hashtagify.me & ritetag.com
#eduiconf #edui_hashtags
Geotag
#eduiconf #edui_hashtagstool tip:
twitter.com/search-advanced
#eduiconf #edui_hashtagstool tip: trendsmap.com
#eduiconf #edui_hashtags
Consistency
#eduiconf #edui_hashtags
It is time…(For reference)
#wm2018 = W&M Class of 2018
#wmgrad = W&M Graduation/Commencement
#eduiconf #edui_hashtags
Pre-event
#eduiconf #edui_hashtags
Promotional
material
#eduiconf #edui_hashtags
Promotional
material
#eduiconf #edui_hashtags
Monitor
#eduiconf #edui_hashtagstool tip
iconosquare.com & gramfeed.com
#eduiconf #edui_hashtagstool tip
hootsuite.com
#eduiconf #edui_hashtagstool tip: tagboard.com
#eduiconf #edui_hashtagstool tip: tagboard.com
See also: hashAtIt.com
#eduiconf #edui_hashtags
Inform
tool tip: bufferapp.com(and schedule ahead)
#eduiconf #edui_hashtags
During
#eduiconf #edui_hashtags
Speakers
#eduiconf #edui_hashtags
Speakers
#eduiconf #edui_hashtags
Handouts &
Programs
#eduiconf #edui_hashtags
Handouts &
Programs
#eduiconf #edui_hashtags
Provide timely
information
#eduiconf #edui_hashtags
Engage
#eduiconf #edui_hashtags
Engage
#eduiconf #edui_hashtags
Engage
#eduiconf #edui_hashtags
Engage
#eduiconf #edui_hashtags
Share
#eduiconf #edui_hashtags
Share
#eduiconf #edui_hashtags
Share
tool tip: “Repost” app
#eduiconf #edui_hashtags
Share
tool tip: “Repost” app
#eduiconf #edui_hashtags
Live feed
#eduiconf #edui_hashtags
Live feed
#eduiconf #edui_hashtags
tool tip: eventstagr.am
#eduiconf #edui_hashtags
tool tip: eventstagr.am
#eduiconf #edui_hashtags
tool tip: ifttt.com
#eduiconf #edui_hashtags
tool tip: ifttt.com
#eduiconf #edui_hashtags
After
#eduiconf #edui_hashtags
Archive &
Review
#eduiconf #edui_hashtags
tool tip: storify.com
#eduiconf #edui_hashtags
Continue the
conversation
#eduiconf #edui_hashtags
Thank you!
Tiffany Broadbent Beker @tb623
http://bit.ly/edui_hashtagsall the tool tips & slides