more safety, quality and fair competition in the fruit juice sector

SGF INTERNATIONAL E.V.

More Safety, Quality and Fair Competition More Safety, Quality and Fair Competition in the Fruit Juice Sectorin the Fruit Juice Sector

through Industrial Self Controlthrough Industrial Self Control

Martin GreeveMartin GreeveProject Manager - SGF/QUISEEProject Manager - SGF/QUISEE

Vice President -Vice President - EQCS EQCS

SGF/IRMA Regional Conference PolandSGF/IRMA Regional Conference PolandTuesday, December 12, 2006 Tuesday, December 12, 2006

Warsaw Marriott HotelWarsaw Marriott Hotel

SGF INTERNATIONAL E.V. 2

5 main Quality Assurance and Control Pillars

• Producers’ Quality Managements (QM)• Distributors / Retailers Purchasers and QM• Industrial Auto- or Self Control of Sector• State Food Controls• Consumer Organisations / Consumer Magazines

Shared Responsibility for Ensuring Quality and Safety for Consumers

3SGF INTERNATIONAL E.V.

• Sure – Global - FairSure – Global - Fair

• Biggest and one of main players of EQCSBiggest and one of main players of EQCS

• Non governmental organisation (NGO)Non governmental organisation (NGO)

• Non profit organisationNon profit organisation

• International industry association with direct company International industry association with direct company membershipsmemberships

• Registered in Eurocity Frankfurt/Main / District CourtRegistered in Eurocity Frankfurt/Main / District Court

• Budget covered by member contributionsBudget covered by member contributions

• Democratic structures and decision proceduresDemocratic structures and decision procedures

• Quality control body of industry - no normative functionQuality control body of industry - no normative function

Who is SGF INTERNATIONAL E. V. ?


• Foundation 1974

• Market & Packer Controls in 14 countries of EU

• Raw material & Supplier Controls in > 50 countries

• Companies to be audited p.a.

- packers, bottlers (31.12.2005) 117

- traders, brokers (31.12.2005) 36

- RM suppliers (31.12.2005) 393

• Number of audits/plant inspections 612

• Sample Through Put 5733

• Number of co-workers 26

• Number of corrective actions

- internal 670

- external 0

• Budget / regular control work 2005 2.6 Mio €

• Extra budget / QUISEE 2005 0,3 Mio €

Facts and Figures


SGF-StructurePillars of SGF- Control Work

SGF INTERNATIONAL E. V.

Sure - Global - Fair

Voluntary Control System(VCS)

Bottler and Market Controls in Baltic States, Czech Republic,

Denmark, Germany, Austria, Hungary,

Ireland and Sweden

Raw Material-Producer and RM-Supplier Controls in about 52 countries

world-wide

RQCS IRMA

5


Where is industrial Self Control in Europe

Market and Packer Controls

SGF/RQCS Countries

SGF/QUISEE Countries(only market controls)

NQCS Countries

EQCS Countries with QUISEE support


European Quality Control System (EQCS)

International Market and

packer controls in 14 countries on behalf of 10

national Associations

Austria, Czech Republic, Denmark, Estonia,

Germany, Hungary,

Ireland, Latvia, Lithunia,

Sweden

Market controls in 11 non EQCS

countries / support for

Spanish and Polish control

schemes

Belgium, Bulgaria,

Cyprus, Finland, Greece, Italy,

Malta, Portugal, Romania, Slovakia Slovenia

Raw Material and supplier

controls in > 50 countries world

wide

5 national control schemes in

France, Netherlands,

Poland, Spain and United Kingdom

Who is Industrial Self Control in the European Fruit Juice Industry ?

SGF/RQCS SGF/QUISEE SGF/IRMANQCS

7


SGF/IRMA Raw Material Assurance and Supplier Control

Argentina

Austria

Belgium

Belize

Brazil

Chile

China

Columbia

Costa Rica

Cuba

Cyprus

Czech Republic

Denmark

Ecuador

Finland

France

Germany

Great Britain

Greece

Guatemala

Honduras

Hungary

India

Indonesia

Ireland

Israel

Italy

Ivory Coast

Kenya

Malaysia

Mexico

Paraguay

Pakistan

Peru

Philippines

Poland

Romania

Slovenia

South Africa

Spain

Sweden

Switzerland

Thailand

The Netherlands

Turkey

Ukraine

United States

Uruguay

8


Working Principles and Basis of Success

Independence (finances, politics) from individual companies and other sector associations

High reputation and credibility at experts from science, authorities, retailers, industry and consumer organisations

Strict confidentiality for all company related information Equal treatment of all market players in complaint cases Contribution to legal security – to clear what is right or

wrong Corrective actions in case of quality deviations and unfair

competition Provision of useful services for member companies /

added values for membership fee Partnership instead of policing industry To be close to market developments and member

problems


SGF

Industry Services

- Hotline

- Info / Early Warning

- Contributions to tech.

Association Work

Market Surveys

Packer/Bottler audits & Controls

Raw Material / Supplier audits & Controls

Ok-Feedbacks & Corrective Actions

Research and Development of New Analytical Methods

Databases

- Authenticity

- Pesticides

- GMO

SGF Scope of Activities


Analytical Research and Development of New Technical Working Tools and Projects

Pure Juice, FLAIR, BCR, ENEA and Research

Coordination international EU-Projects Code of Labelling Raw Materials (IRMA/CoL) Code of Conduct Suppliers (IRMA/CoC) Database Pesticides (FRAPP) Quality Initiative South and East Europe (SGF/QUISEE) Hygiene Audits IRMA-Supplier Regional Specific Database authentic juices Info Services (Hotline, Newsletters, Early Warnings) Standard Questionnaire for Supplier Selection / combined

audits for different standards (IRMA, BRC, IFS etc.)


SGF

Ethical Business Attitude Safety and Hygiene

Authenticity

Traceability/Mass balancesLabelling

Fair Competition

SGF Scope of Controls


Chain of SGF-Control / Audit Points

Farmers/Eurepgap

Fruit Processors

Traders/Brokers

Blending Stations/Cool Stores

Transport Companies

Packers/Bottlers

Retailer Shelves


Chain of SGF-Control / Audit Points

EUREPGAP

Farmer level

IRMA

Fruit Processor level

EQCS

Bottlers Packer level

RETAILERS

Consumers


Central Services

IRMA raw material and supplier control Market controls in non EQCS countries

(QUISEE) Development of new analytical methods Expert committee for evaluation EU wide market campaigns Control chain from the tree to the bottle

(EUREPGAP – IRMA – EQCS)


SGF-Working Procedure Product Controls

Sample TakingSample Taking in Markets & Plant Inspections in Markets & Plant Inspections

Laboratory 1 Laboratory 1 AnalysisAnalysis

OK Feedback OK Feedback ProducerProducer




Expert Committee

for Analyses

Neutral Evaluation

Post ControlPost Control


Secretariat Secretariat Internal Internal

Corrective ActionCorrective Action



IRMA/RQCS BoardIRMA/RQCS BoardExternal External

Corrective ActionCorrective Action



O.K. Not O.K.Legend:


0

Clearing Function in the Markets for Quality Problems and unfair Competition Issues

First step, if• Quality Defect detected• Depending on the Seriousness

of Infringement

Next Step Corrective Action only, if

• No Co-operation

• Case of Repetition

Ac-tion

Detection Quality Defect

Info Letter / Warning Letter

Quality Commitment / Acknowledgement of Obligation

Negative Covenant of Producer Involved

Info Retailer / Authority and Exclusion

Formal EU-Infringement Proceeding / Court Cases

Info Consumer Organisation / Public

1

2

3

4

5

6

Cor

rect

ive

Step

sOKNot

OKNot OK

Postcontrol

???

?

?

?

! !OK

X X X X

EXTERN

INTERN

17


Internal Corrective Action

N E G A T I V E C O V E N A N T

SGF-Code: M SKOS 12345-05 By promising to pay a penalty of € 25,000 for each future case of non-compliance the company

XY

covenants to SGF INTERNATIONAL E. V. SURE-GLOBAL-FAIR, Nieder-Olm/Germany to refrain from marketing, in particular from producing and/or offering and/or selling orange juice, in particular

“orange juice” made from concentrate

- which is not in accordance with the respective valid EU-Fruit Juice Directive, in particular - which contains unallowed addition of sugar This covenant is applicable for all marketing, offering and selling to the European Union. Jurisdiction of subject matter: Frankfurt/Main ....................................... ...................................... date/place legally binding signature company stamp name repeated in capital letters


Protection against unjustified Attacks and Allegations

EU rapid alert 1999,

- Allegation Methomyl in Orange Juice / Spain EU rapid alert 2000

- Allegation staph aureus in Orange Juice / Greece Anonymus letter to Industry, media and Authorities 2004

- Allegation Water dilution NfC orange juice / Brazil EU rapid alert 2005

- Allegation 500 ppb Patulin in Apple Nectar / Greece EU rapid alert 2005

- Allegation Patulin in grapefruit juice / Lithuania Retailer Internet Auction 2005

- Product specification deviating from standard excludes serious bids


Role of Industrial Self Control Summary

Contributions to Consumers‘ Health and Safety Basic control of standard compliance for producers and trade on all production and trade levels: intersectorial chain control (safety, hygiene, authenticity, labelling) Up-stream traceability on basis of documentation and counter sample system Stop quality problems and unfair competition issues at its source to block danger of repetition and further profileration Protection against unjustified attacks and allegations Development new analytical approaches and techniques to fight new, high sophisticated adulteration recipes Cost reduction for member companies using control and audit results as a reference means more flexibility to focus on e.g. safety issues Safe guarding equal implementation of EU legislation and industry standards Legal security for all players in the market (producers, traders, retailers) Involvement of retailers in quality commitments and corrective actions


Outlook for Industrial Self Control

Offer of central operational services for local control schemes Development of central market and packer controls in Europe Set-up and support of the development of packer and market control

schemes in countries outside of Europe (China, Russia, Australia, New Zealand etc.)

Offer and use of SGF/IRMA – services by countries outside of Europe Use IRMA synergies for neighbouring industries

(fruit preparation~, jam ~, fresh and canned fruit industry etc.) Acknowledgement of industry standards (CoP etc.) as binding rules

for all players in the market Recognition of AIJN/CoP and industry standards by authorities,

retailers, consumer organisations etc. Closer co-operation with State Food Control Authorities, consumer

organisations and retailers to stop any image risks for fruit juice products

Subsequent development of concepts of industrial self control to keep pace with changing markets and member needs


Contributes to2 sides of the same Coin

Industrial Self Control

Consumer Satisfaction

by safe, healthynatural and

authentic products


Fair Competitionin

the Markets

By authenticity and correct labelling






authentic products




Fair Competitionin

the Markets







authentic products




Fair Competitionin

the Markets





For more Information

Please visit our Websites

www.sgf.org or www.eqcs.org

Thank you

for your attention

more safety, quality and fair competition in the fruit juice sector

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