Source: RAJAR/IPSOS Media P-E Mar 2011

www.moreradioonline.co.uk

www.firstradio.co.uk

www.moreradioonline.co.uk

www.firstradio.co.uk

Serves Swindon & Warminster

Playing hit music – not just from today but from the last four decades - with a strong commitment to news and information about the Warminster & Swindon area

Programming Format: Great music from the last 40 years Target Audience: Adults 25-54

Serves Swindon & Warminster

Playing hit music – not just from today but from the last four decades - with a strong commitment to news and information about the Warminster & Swindon area

Programming Format: Great music from the last 40 years Target Audience: Adults 25-54

Owned by One Gold RadioTV Region South West

Owned by One Gold RadioTV Region South West

AudienceTSA 000s

TSA Profile Reach

Reach %

Total Hours

Avg Hours

% Profile

Adults 136.9 100.0 32.4 23.7 299.5 9.2 100.0Men 15+ 67.3 49.2 13.3 19.8 136.4 10.2 41.1Men 15-24 10.4 7.6 0.8 7.3 0.7 1.0 2.4Men 25-34 10.3 7.5 1.9 18.3 9.3 5.0 5.8Men 35-44 10.6 7.7 4.0 37.9 80.0 20.0 12.3Men 45-54 15.6 11.4 3.6 22.9 26.6 7.5 11.0Men 55-64 9.3 6.8 1.7 18.5 13.4 7.8 5.3Men 65+ 11.2 8.2 1.4 12.5 6.3 4.5 4.3Women 15+ 69.6 50.8 19.1 27.4 163.1 8.5 58.9Women 15-24 8.5 6.2 2.2 25.6 7.5 3.4 6.7Women 25-34 12.0 8.8 3.6 29.9 43.1 12.0 11.1Women 35-44 11.3 8.3 4.0 35.2 37.3 9.4 12.3Women 45-54 14.6 10.7 4.9 33.5 26.3 5.4 15.1Women 55-64 9.7 7.1 3.4 35.6 34.9 10.1 10.6Women 65+ 13.4 9.8 1.0 7.3 13.9 14.2 3.0Housewives / Main Shopper 15+ 81.9 59.8 21.0 25.6 187.3 8.9 64.7Hwive /Main Shopper 15+ with children 27.9 20.4 9.3 33.3 85.3 9.2 28.7ABC1 Adults 15+ 84.4 61.6 13.9 16.5 85.0 6.1 43.0C2DE Adults 15+ 52.5 38.4 18.5 35.2 214.5 11.6 57.0Children 10-14 12.2 8.9 3.7 30.0 19.6 5.4 11.3

BristolBristolBristolBristolBristol

Weston-super-MareWeston-super-MareWeston-super-MareWeston-super-MareWeston-super-Mare

MangotsfieldMangotsfieldMangotsfieldMangotsfieldMangotsfield

KingswoodKingswoodKingswoodKingswoodKingswood

BathBathBathBathBath

SalisburySalisburySalisburySalisburySalisbury

SwindonSwindonSwindonSwindonSwindon

AndoverAndoverAndoverAndoverAndover

EastleighEastleighEastleighEastleighEastleigh

NewburyNewburyNewburyNewburyNewbury

WinchesterWinchesterWinchesterWinchesterWinchester

Chipping SodburyChipping SodburyChipping SodburyChipping SodburyChipping Sodbury

ChiseldonChiseldonChiseldonChiseldonChiseldon

CholseyCholseyCholseyCholseyCholsey

CirencesterCirencesterCirencesterCirencesterCirencester

Clev edonClev edonClev edonClev edonClev edonCorshamCorshamCorshamCorshamCorsham

CrickladeCrickladeCrickladeCrickladeCricklade

Dev izesDev izesDev izesDev izesDev izes

DidcotDidcotDidcotDidcotDidcot

DurringtonDurringtonDurringtonDurringtonDurrington

DursleyDursleyDursleyDursleyDursley

East HendredEast HendredEast HendredEast HendredEast Hendred

FaringdonFaringdonFaringdonFaringdonFaringdon

FromeFromeFromeFromeFrome

GillinghamGillinghamGillinghamGillinghamGillingham

GlastonburyGlastonburyGlastonburyGlastonburyGlastonbury

HarwellHarwellHarwellHarwellHarwell

HighworthHighworthHighworthHighworthHighworth

HoltHoltHoltHoltHolt

AbingdonAbingdonAbingdonAbingdonAbingdon

AmesburyAmesburyAmesburyAmesburyAmesbury

Bishop's WalthamBishop's WalthamBishop's WalthamBishop's WalthamBishop's Waltham

BlewburyBlewburyBlewburyBlewburyBlewbury

Bradford-on-Av onBradford-on-Av onBradford-on-Av onBradford-on-Av onBradford-on-Av on

Bradley StokeBradley StokeBradley StokeBradley StokeBradley Stoke

CaerleonCaerleonCaerleonCaerleonCaerleon

CalneCalneCalneCalneCalne

Chandler's FordChandler's FordChandler's FordChandler's FordChandler's Ford

ChepstowChepstowChepstowChepstowChepstow

ChippenhamChippenhamChippenhamChippenhamChippenham

HungerfordHungerfordHungerfordHungerfordHungerfordKeynshamKeynshamKeynshamKeynshamKeynsham

KingsclereKingsclereKingsclereKingsclereKingsclere

LarkhillLarkhillLarkhillLarkhillLarkhill

LudgershallLudgershallLudgershallLudgershallLudgershall

LydneyLydneyLydneyLydneyLydney

MalmesburyMalmesburyMalmesburyMalmesburyMalmesbury

MarlboroughMarlboroughMarlboroughMarlboroughMarlborough

MelkshamMelkshamMelkshamMelkshamMelksham

MereMereMereMereMere

Midsomer NortonMidsomer NortonMidsomer NortonMidsomer NortonMidsomer Norton

NailsworthNailsworthNailsworthNailsworthNailsworth

New AlresfordNew AlresfordNew AlresfordNew AlresfordNew Alresford

North TidworthNorth TidworthNorth TidworthNorth TidworthNorth Tidworth Ov ertonOv ertonOv ertonOv ertonOv erton

PatchwayPatchwayPatchwayPatchwayPatchway

PewseyPewseyPewseyPewseyPewsey

PortisheadPortisheadPortisheadPortisheadPortishead

PurtonPurtonPurtonPurtonPurton

RadstockRadstockRadstockRadstockRadstock

RomseyRomseyRomseyRomseyRomseyShaftesburyShaftesburyShaftesburyShaftesburyShaftesbury

Shepton MalletShepton MalletShepton MalletShepton MalletShepton Mallet

Shriv enhamShriv enhamShriv enhamShriv enhamShriv enhamStratton St MargaretStratton St MargaretStratton St MargaretStratton St MargaretStratton St Margaret

StreetStreetStreetStreetStreet

TetburyTetburyTetburyTetburyTetbury

ThornburyThornburyThornburyThornburyThornbury

TrowbridgeTrowbridgeTrowbridgeTrowbridgeTrowbridge

UskUskUskUskUsk

WarminsterWarminsterWarminsterWarminsterWarminsterWellsWellsWellsWellsWells

WestburyWestburyWestburyWestburyWestbury

WhitchurchWhitchurchWhitchurchWhitchurchWhitchurch

WiltonWiltonWiltonWiltonWilton

Wootton BassettWootton BassettWootton BassettWootton BassettWootton Bassett

Wotton-under-EdgeWotton-under-EdgeWotton-under-EdgeWotton-under-EdgeWotton-under-Edge

WroughtonWroughtonWroughtonWroughtonWroughton

YateYateYateYateYate