Global Presentation Template

MoreContent Less Time

Sheila Scarborough Tourism Currents

What We'll Talk About

Why content matters

Make more content in less time

Take one idea

Create content from it

Publish in different places

Make your content easy to share

Who Cares About Content?

Content: helps people find you

Content: gets attention

Content: Google likes it

Content: is shared

Content: tells people why they should shop with you, or visit you

How does content help people find you?

When people share online content about you, that's word of mouth marketing.

The secret to making more content in less time....

Take one idea, share it in many places.

Make your content shareable....

.which connects it to the rest of the social web.

That's how people will find it, and then find YOU.

LinkTag@

Everything is Content

Spotlight small details (soda straw view)

Photo + 3 sentences = content

Video + 3 sentences = content

Audio clip + 3 sentences = content

Other: tweets, Facebook Page posts, Instagram & Flickr photos, LinkedIn updates, Foursquare checkins, livestreaming, Delicious links, Vine

Your customer/visitor FAQs = content.

They are also powerful SEO (Search Engine Optimization) making you easier to find on Google, Bing, etc.

Once you get people somewhere,what do you want them to DO?

Thanks very much

Sheila Scarborough@SheilaS

Tourism Currents @TourismCurrents www.tourismcurrents.com

These slides can be found here:

www.TourismCurrents.com/hello-Bastrop-Small-Business-Forum

@SheilaS#BastropSBF