more awareness... more water
TRANSCRIPT
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Hult Global Case Challenge 1
…MORE AWARENESS MORE
…WATER HULT GLOBAL CASE CHALLENGE
“ ”:TEAM GEORGIA( )TORNIKE BAKHTURIDZE C
ILIA BAKHTURIDZE
ZVIAD AKHLOURI
IVANE JAVAKHISHVILI TBILISI STATE UNIVERSITY
( )TSU
:// . . . /http www tsu edu ge GEORGIAN TECHNICAL( )UNIVERSITY GTU
:// . /http gtu ge
,Dubai 2011
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Hult Global Case Challenge 2
INTRODUCTION
, .Since the very birth of human civilization people have moved to settle close to water All,people everywhere
, .and every day need it Water is the most important single element needed in order for
people to achieve the " -universal human right to a standard of living adequate for the health and well being of
himself and his .“ ( , );family Article 25 Universal Declaration of Human Rights (There are enough clean water resources in the world see Freshwater Resources 2005 ;
–IDA WaterResources), .but they are unequally distributed among Continents and Countries WATER POVERTY INDEX BY COUNTRIES ( ; Center for Ecology and Hydrology
:// . . . / .http www ceh ac uk index html)
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Hult Global Case Challenge 3
INTRODUCTION
% , -Only 3 of the water on Earth is not salty and two thirds of this is locked up in ice caps.and glaciers Of the
%, - ,remaining 1 one fifth is in remote inaccessible areas and much of the rest arrives when
,it is least wanted as . . %monsoonal deluges and floods The result is that humans are able to exploit only 0 08 of
’all of the world s . % ( , %water Agriculture presently uses 70 of the available freshwater resources Currently 70
’of the world s , , % - ),irrigated land is in Asia when in Africa 94 of agriculture is rain fed with industry
%using 20 and %.municipalities using 10 , - .While world population tripled in the last century the use of water increased six fold
Experts predict that the ’ .world s population will reach nine billion by 2050 ( ; Statistical Data By International Water Management Institute
:// . . .http www iwmi cgiar org ) TREND OF WATER USAGE
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Hult Global Case Challenge 4
KEY FINDINGSo There are significant GROUNDWATER ASSETS available even in - .some of the most drought prone areas of the world Although
,available these Groundwater assets are not being used today -because often the leaders of drought prone countries do not .possess the political will to drill water wells for their own people
o Solar energy and rarely wind energy can be used for .Pumping and distribution of water
o Participation and education in community water supply and .Sanitation programs are one of the success factors This also implies the use of equipment that can be repaired at the local .level
o New WATSAN CREDIT .program will be developed and implemented
o ( ).Water will be provided free of charge philanthropically
o ( )Common Bathrooms for men and woman separate will be constructed by producers of
( & ). ’products of hygiene for instance P G It s perfect opportunity to penetrate the emerging markets
. ’ !of developing countries This service won t be free
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Hult Global Case Challenge 5
SOLUTION ATGLANCEo Groundwater assets are assessed according to GROUNDWATER
-AVAILABILITY STUDY FOR WATER SHORT DEVELOPING
COUNTRIES .conducted by UNEP and geological investigationo .Target areas are defined and wells are drilled
o (Water storage tanks are placed on defined plenty of groundwater) , , -assets places above the ground made from Ferro cement and- , , ,bamboo reinforced with total capacity of 10 000 tons sometimes
used in roof .RAINWATER CATCHMENT
o Smaller water storage tanks are placed in the middle of/ ,community village the capacity of it varies from community to( ).community according to size of it
o ( ),Sand filters rarely Solar distillation and other treatment.opportunities are used to make the groundwater drinkable
o ( ) /Solar energy rarely the wind energy is used to pump lift and
.distribute water using pipelines among water storage tanks
o
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Hult Global Case Challenge 6
SOLUTION ATGLANCEo Families or small communities may use the new WATSAN CREDIT to
construct
.their own toiletso This model of toilet represent a combination of two toilet models developed by National Sanitation Task Team (( )012 336 8811 . . .xga@dwaf pwv gov za; Private Bag X313 , ).Pretoria 0001
o This model reuses the household wastewater for sewerage system and many toilets can be connected to .the same system
o , “ ”If many families are connected to the system the MIX collected in sewerage
.system can be treated and reused for irrigation or common bathrooms
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Hult Global Case Challenge 7
SOLUTION ATGLANCEo “ ”The MIX from sewerage system flows .into water treatment network After .Treatment water can be used for irrigationo The common bathrooms are constructed by hygienic product providers as a means of income generation and as a .part of their corporate social responsibility
o ( -This service will be very cheap about 2 5 rupees including necessary hygienic : & ).products soap shampoo
o Informational flyers will be distributed among people regarding health care and
.hygienic issues
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Hult Global Case Challenge 8
IDEA IN ACTION (WITH)PRIMARY CALCULATIONS
o After Groundwater investigation the appropriate places are defined.
o Wells are drilled.
o Water Storage tank (10,000 tons) is placed, solar energy batteries andwater filter are installed.
o Smaller Tanks are placed in the middle of villages/communities andwater distribution system is built.
o The water in main water storage tank is sufficient for 10,000 families
o 1 tone water per family, weekly ( total: 40,000 – 45,000 persons).
So, the idea is cost-effective (philanthropically)$1,000,000/40,000=$25 (per individual)
Totally $2,5 billion is enough to provide 100 million of water-scarce
Population in 5 years.
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Hult Global Case Challenge 9
LOGICAL FRAMEWORKMATRIX INTERVENTION LOGIC OBJECTIVELY
VERIFIABLE INDICATORS OF ACHIEVEMENTS
SOURCES AND MEANS OF
VERIFICATION
ASSUMPTIONS
:OVERALL OBJECTIVE.1 R eac h i ng a t le a s t 1 0 0
m ill io n p eo p le i n 5 y e ar s
Y ea rly W ate r P ov er ty In de x( * ) ;WPI by coun tries
A nn ua l p ro gr es s; ;re po rt R esea rc h
Po l it ic a l Wi l l an d f ul l Su ppo rt fr om lo ca l
’ ,go v er nm e nt s sid e to i mp ro ve l iv in g c on di ti on s
;of pe op le( ):SPECIFIC OBJECTIVE S.1 In cr ea se A wa rene ss amo ng
Pe opl e a nd l oc al.Stakeholders
.2 Cr ea te Suc ce ssfu l W atS an.S up pl y M od el
.3 Wa tS an Cre di t Pr ogr am
P eo p le a t B OP ar e we l l;i n f o r m e d
T he le ve l o f a wa re ne s s of p eo pl e r eg ar di ng W at Sa n;i s s u e s
S at is fa ct io n o f i nv ol ve d s ta ke ho ld er s a nd e nd
;c u s t o m e r s
S u c c e s s f u l c om pl et io n o f
t ra in in gs a nd,wo rk s ho ps N umb e r of;a t t e n d e e s
R e se a rc h c o nd u ct e d;in t a rg et ar ea s
Pu bli c I nt er est t o b ec ome mo r e aw a re a n d to ge t
e du ca te d r eg ar di ng W at Sa n;i s s u e s
Lo c al g o ve rn m en t h av e t o:p ro vi de m un ic ip al s er vi ce
s up pr es s c or ru pt io n a nd;f r a u d
:EXPECTED RESULTS
.1 Le ss p eopl e will di e b y- .w at er r el at ed d is ea se s
.2 Ea ch f amil y or s mal l co mmu nit y wi ll get W at San
Cr edi t t o bu il d th ei r owntoilet
;M or ta li ty i nd ex
;N um ber o f i nf ect ed p eop le N um b er o f t oi l et s bu i lt i n;v i l l a g e s
R et u rn r a te o f W at Sa n;c r e d i t
S ta ti st ic al d at a
co ll ect ed in t arg et;a r e a s W at Sa n C re di t
h i s t o r y
A ff or da bi li ty o f p er ce nt
;ra t e on Wa tS a n Cr e di t
:ACTIVITIES.1 Pu bl ic awa re ness
,campaigns, .T ra in in gs w or ks ho ps
. -2 In ve st igat io n an d p re
feasibility;S tu di es d ef in in g t ar ge t.areas
. - ,3 We ll dr illi ng Pla ceme nt of wa ter
,s to ra ge t an ks i ns ta ll in g solar
Ba tte rie s to p ump wa te r and.i n st a ll i ng f i lt er s
.4 Cr ea ti on o f WatS anCredit
6 mo n th p r og re s sr e p o r t
- -No n in e r tne s s an d co’op era ti on fr om pe opl e s
;s i d e Fu ll su ppo rt fr om
;g o ve r nm e nt ' s s i de
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Hult Global Case Challenge 10
VALUE CHAIN MAP
itiator
.ater Org
to fulfill the root Objective -o involve local government and local stakeholders in policy setting processes to avoid uncertainties and possible tensions
... - .to increase awareness among local inhabitants regarding necessity of co operation and their rights
ctivities conducted by experienced people in WaterCredit program and invited professionals on possible ways how to get clean water
’People at BOP and NGO s will observe and monitor all the processes to unmask corruption and fraud
F i n a n c i a l
S e r v i c e
E q u i p m e n t
P r o v i d e r s
L o g i s t i c
S e
r v i c e
&
I T
M a n a g e m e n t
S e r v i c e
P r o v i d e r s
SanitationP
roductPro
viders
;gation to define target areas; .on of possible places for water storage tank placement Pumping and distribution of water using solar energy
;End Customers People at BOP lacking access to c
P&G,
Palmovileo
rrelative
Loca
lNGOs
Small Water tanks in the middle of community/village
Toilets
Common Bathrooms, for man or woman (separate)
Partly of fully financed by WATS
Hygienic Product Provi
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Hult Global Case Challenge 11
ACTIVITYSCHEDULE
I II III IV I II III IV I II III IV I II III IV I II III IV I II III IV
Public Awareness campaigns,
trainings, WorkshopsActive negotiations with local
government and political
authorities.
Active Fundraising Campaign.
Geological investigation and secondary
research to define appropriate places for
well-drilling and Water tank placement.
Participation and education in
community water supply and Sanitation programs.
New WatSan Credit elaboration.Water Storage Tank Placement,
installation of solar energy batteries and
filter (if necessary)
Building Water distribution Network
Construction private toilets within
new WatSan Credit.
Active negotiation with hygienic product providers regarding common bathrooms
(owned by them)
OctoberActivities
May June July August September
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Hult Global Case Challenge 12
EXPENSES IN 6MONTHS /NAME OF PRODUCT OR SERVICE
PURPOSE UNITS UNIT PRICE TOTAL
PRICE( , )Main Water Storage Tank 10 000 tons 1 . ,$ 200 000 00
/Smaller Tanks in the middle of villages communities, -2 500 Gal Fresh Water Poly Tank LG 102Dx81H
*
127 .$ 868 65 ,$ 110318 55
( )Water Well drilling Machine can be rented 1 .$ 90 000 . ,$ 90 000 00
Plastic Water Pipes .70 000 m . . –Approx $ 1 5.1 6
. ,$ 112 000 00 Water Filtration . ,$ 150 000 00
(Solar energy generator including)installation
. ,$ 100 000 00
-Groundwater investigation and pre
feasibility studies. ,$ 50 000 00
, ,Public Awareness campaign trainings&workshops negotiation process with
government
. ,$ 100 000 00
, ,Wages administrative expenses bonuses . ,$ 87 681 45
:TOTAL EXPENSES $. . ,1 000 000 00
:PLEASE NOTE ,There are conjectural prices shown on this table except smaller tanks*.
%TOTAL EXPENSES MAY RAISE UP TO 10
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Hult Global Case Challenge 13
IMPACT POTENTIALo ( )Sustainability Productive over time ,Successful creation improvement and implementation of the presented project will be
actionable way out from . -current critical situation This model is very cost effective . . , . - .$1 000 000 00 per 40 000 45 000
persons ( / )$25 person . , , ,and affordable for poor population In addition communities that consists up to 50 000
,individuals may create ( )an Union cooperative or something like SHG organized by local people to attract 1M
/ / .grants pledges donations This model can show first result within 6 months and the exploitation period of it is over
100 .years Annual .operational costs are low that can be covered by local government as a municipal serviceo Scalability Reaching , - ,40 000 45 000 , . ’people in 6 months imply that Water Org s root objective can be
achieved in 5 years if Sufficient amount of capital will be accumulated ( . ).2 5Bln After one year operating on target
,market the duration ( ,of Project implementation will be reduced Public awareness is raised Knowledge base is
,created local ).inhabitants are educatedo Limitations ,This model is elaborated for countries having rich assets of groundwater otherwise it can
by used for any , ’ .country despite it s geographical location Second biggest limitation is lack of starting
capital and immobility of .natural resources
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Hult Global Case Challenge 14
IMPACT POTENTIALo – ,Employment Growth Opportunities Demand for high quality Workforce .Water Org have to train local inhabitants to enhance their professional skills and
,implement not complicated ,user friendly interface technologies to increase employment opportunities for local
. . ’population Water Org s .overall objective is to reach at least 100 million people during next 5 years Fulfilling
. ’ ,Water Org s objective imply ’ ( -that increased number of FDI s and donors pledges will be addressed toward target water
)scarce areas and .simultaneously millions of workplaces will be created
o SME and NGO Participation and Growth & .The involvement of local NGOs SMEs play an important role in implementation of project
Local NGOs may provide voluntary service and each activity conducted by local SME is means of income
generation and regional . .development Local SMEs and NGOs must be linked to all processes
o ,Strategic partnerships needed for success .Water Org should cooperate with other international organizations to be successful in this
:area members of , ( ),World Bank Group focused on WatSan issues The German Agency for Technical Cooperation GTZ . ,GlobalWater Org European Union and with other interested authorities or small
/ ’ .local international NGO s If all , & , .of them will amalgamate their forces knowledge bases capital the results will be higher
,So economic of scale can be reached at “ ”.New Consortium“ ”.New Consortium
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Hult Global Case Challenge 15
-CROSS CUTTINGTHEMES
o ( )Environmental Impact benefits ,Providing clean drinkable water and basic sanitation will improve living conditions of
.thousands of millions .Deserted areas become more populated and acceptable for normal living The process of
immigration will be .delayed
o , ,Public Interest Potential Support National Priorities ’ , -It s medically stated that clean water is essential for normal development and well being of
. ’ ,human It s evident that the local population and other beneficiaries will do their best to support the
successful implementation of . - . ,new initiative The key issue of governments of water scarce countries is WatSan So
political bodies focus .attention on mentioned themes and probably they'll assist Water Org to suppress corruption
.and fraud
o Gender Equity ’ , - /According to Hult s case the majority of women living in water poor countries regions suffer
.from lack of water Mostly women are responsible for collecting sufficient amount of drinkable water for whole
.family Providing ( )clean water directly to their homes or nearby them will slightly facilitate daily life of
. ,women Also women suffer , ( ).more from common latrines than men privacy issues
o –Youth Opportunities particularly for young People ,Young people children and adult spend much time together their mothers to find drinkable
sources of
, . ,water instead of attending lessons at school As a result of improved WatSan condition youth will be able to get .appropriate education In addition kids will have more free time to play and do anything
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Hult Global Case Challenge 16
RISK MANAGEMENTMATRIX
RISKS POTENTIAL ADVERSE IMPACTS
RISKLEVE L
RISK MANAGEMENTSTRATEGY
RESPONSIBILITY
,C o r r u p t i o n
F r a u d
O ng oing pro ject s may
;f a i l r is in g u ne xp ec te d;expenses
I nv ol ve g ov er nm en t b od ie s a nd
l oca l sta ke hol de rs i n th e
p ro ce ss es a nd i nc re as e a wa re ne ss am on g t he m r eg ar di ng- ;n ece ss ity o f c o o pe rat io n
;S tr on g m on it or in g s ys te m
L o c a l
;G o v e r n m e n tM u n i c i p a l i t i e s;
I ne rt ne ss f ro m’p e o p l e s s i d e
D el ay o f pr ojec t;activities
;Ineffectiveness
A n a gg re ss iv e m ar ke ti ng, ,c amp ai gn t rai ni ngs wo rks ho ps
t o i n c rea s e aw a r ene s s of l oca li n h a b i t a n t s
. ;W at er O rg L o c a l
;G o v e r n m e n t
L a c k o f f in an ci al A id s
a n d P l e d g e s
D el ay o f pr ojec t;activities
;Ineffectiveness
-F un d r is in g c am pa ig ns c on du ct ed. /b y w a t er or g o r a nd o t he r l oc al
a nd i nt er na ti on al N GO s
. ;W at er O rg L o c a l
;Government
;M ed ia p ar tn er s,L oc al C ul tu re
,T r a d i t i o n s M e n t a l i t y
L oc al i nh ab it an ts’m i gh tn t a c ce pt t he
t e rm s or o t he r c o nd it io ns of t h e ne w i ni ti at iv e a nd/i n n o va t i on i n v e nt i o n
.W ate r O rg h a ve t o f or e se e t he,t rad i t ion s lo ca l c ul t ur e a nd
;m ent a l ity o f t a r get a rea T he b e nef i t s m u s t b e cle a r ly
e xp la in ed t o l oc al p op ul at io n;b y P ro gr am i ni ti at or
. ;W at er O rg;I nv ol ve d N GO s
L a c k o f l o c a l q u a l i f i e d;w o r k f o r c e o r
-c ro ss c ul tu ra ld i f f e r e n c e s
S uff ic ie nt am ou nt of q ua li fi ed w or ke rs a re
i mpo rt ed f rom o the r c ou nt ri es a nd
e mpl oy me nt ra te is d e c r e a s e d
;s i m u l t a n e o u s l y Delay;o f proj ect acti vi ties
;Ineffectiveness
.W ate r O rg a nd pr ogr am ma na ger s s hou l d pu t the t rai n i ngs i nto
.t he l i st o f ac t i vit i e s
. ;W at er O rg P r o g r a m
;I n i t i a t o r p r o j e c t;m a n a g e r
High Medium Low
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Hult Global Case Challenge 17
PUBLIC AWARENESSo - ,People play an important role in policy setting process especially in
developing
.countrieso ,Every initiative achieves its objective when the demand comes from
people and .every process is driven by them ,Latest news happened in Arabic world showed that none of the political
authorities
’ .can t resist the will of society We aim to increase awareness among local inhabitants regarding their
rights and . ,necessity of collaboration As a result of it people feel the strength
of their will and they .believe they can change their lives
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Hult Global Case Challenge 18
&SOURCESREFERENCES
.i ;Centre for Ecology and Hydrology :// . . . / .http www ceh ac uk index html
.ii , ;The Universal Declaration of Human Rights Article 25:// . . / / / / .http www un org en documents udhr index shtml
.iii ;By International Water Management Institute :// . . .http www iwmi cgiar org.iv ; :World Resources Institute Data tables ,Freshwater Resources 2005 Groundwater and
, ; Desalinization 2000 Food and Water 2008 :// . . / / . =http earthtrends wri org datatables index php?theme 2
.v – ( )Project Cycle Management Guidelines Aid Delivery Methods European Commission
.vi , : ,National Sanitation Task Team Department Water Affairs and Forestry Sanitation for a, ,healthy nation February 2002 Sanitation technology options
.vii
.viii
.ix
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Hult Global Case Challenge 19
THANK YOU :IVANE JAVAKHISHVILI TBILISI STATE UNIVERSITY
.i ( )TORNIKE BAKHTURIDZE CAPTAIN.ii ZVIAD AKHLOURI
.iii :GEORGIAN TECHNICAL UNIVERSITY.i.ii ILIA BAKHTURIDZE
…. ….MORE AWARENESS MORE WATER
Hult Global Case Challenge2011