moral politics - wordpress.com · donald trump and the strict father frame unconscious thought...
TRANSCRIPT
![Page 1: Moral politics - WordPress.com · Donald Trump and the strict father frame Unconscious thought works by certain basic mechanisms. Trump uses them instinctively to turn people’s](https://reader033.vdocuments.mx/reader033/viewer/2022042712/5f8b6ca7345baf2dbe5170fe/html5/thumbnails/1.jpg)
Moral politicshow big business bought your brain
(and how you might resist)
![Page 2: Moral politics - WordPress.com · Donald Trump and the strict father frame Unconscious thought works by certain basic mechanisms. Trump uses them instinctively to turn people’s](https://reader033.vdocuments.mx/reader033/viewer/2022042712/5f8b6ca7345baf2dbe5170fe/html5/thumbnails/2.jpg)
the science of framing political debate
How Donald Trump was elected
to the US presidency
![Page 3: Moral politics - WordPress.com · Donald Trump and the strict father frame Unconscious thought works by certain basic mechanisms. Trump uses them instinctively to turn people’s](https://reader033.vdocuments.mx/reader033/viewer/2022042712/5f8b6ca7345baf2dbe5170fe/html5/thumbnails/3.jpg)
George Lakoff
presentation of ideas of George Lakoff
![Page 4: Moral politics - WordPress.com · Donald Trump and the strict father frame Unconscious thought works by certain basic mechanisms. Trump uses them instinctively to turn people’s](https://reader033.vdocuments.mx/reader033/viewer/2022042712/5f8b6ca7345baf2dbe5170fe/html5/thumbnails/4.jpg)
Strict father model• gendered system
• child is inherently bad, needs discipline (punishment) to become moral
• moral beings are disciplined and can successfully pursue self-interest
• wealth accrues to moral beings
• moral people should rule
![Page 5: Moral politics - WordPress.com · Donald Trump and the strict father frame Unconscious thought works by certain basic mechanisms. Trump uses them instinctively to turn people’s](https://reader033.vdocuments.mx/reader033/viewer/2022042712/5f8b6ca7345baf2dbe5170fe/html5/thumbnails/5.jpg)
Moral order
• God above Man
• Man above nature
• adults above children
• Western above other cultures
• US above other nations
BIGOTED VERSION
• men above women • whites above non-whites • straights above gays • Christians above non-Christians
![Page 6: Moral politics - WordPress.com · Donald Trump and the strict father frame Unconscious thought works by certain basic mechanisms. Trump uses them instinctively to turn people’s](https://reader033.vdocuments.mx/reader033/viewer/2022042712/5f8b6ca7345baf2dbe5170fe/html5/thumbnails/6.jpg)
Nurturing parent model• both parents have equal
responsibility
• parents should nurture children and bring them up to become nurturers
• to nurture you need empathy and responsibility
• government should protect people like this (environmental protection, consumer protection, worker protection)
• you need to be happy to nurture others (fair, caring, honest communities)
![Page 7: Moral politics - WordPress.com · Donald Trump and the strict father frame Unconscious thought works by certain basic mechanisms. Trump uses them instinctively to turn people’s](https://reader033.vdocuments.mx/reader033/viewer/2022042712/5f8b6ca7345baf2dbe5170fe/html5/thumbnails/7.jpg)
Moral politics: Lakoff• everyone grows up with both
models Schwarzenegger movie (strict family morality)Oprah (nurturing parent morality)
• mixed morality: many people are in the middle and can be persuaded by appeals to morality rather than issues
• blue collar union member with strict father morality at home can be attracted to conservatism by strict father metaphors
![Page 8: Moral politics - WordPress.com · Donald Trump and the strict father frame Unconscious thought works by certain basic mechanisms. Trump uses them instinctively to turn people’s](https://reader033.vdocuments.mx/reader033/viewer/2022042712/5f8b6ca7345baf2dbe5170fe/html5/thumbnails/8.jpg)
Progressive thought• Enlightenment: rationalism
• we are all equally rational beings so we can govern ourselves => democratic government
• it’s irrational to be against material interests
• facts matter because they have consequences for materials interests
• so if people are given facts they will act rationally
![Page 9: Moral politics - WordPress.com · Donald Trump and the strict father frame Unconscious thought works by certain basic mechanisms. Trump uses them instinctively to turn people’s](https://reader033.vdocuments.mx/reader033/viewer/2022042712/5f8b6ca7345baf2dbe5170fe/html5/thumbnails/9.jpg)
BUT framing
• metaphorical thought
• subconscious
• influences our perceptions and decisions
![Page 10: Moral politics - WordPress.com · Donald Trump and the strict father frame Unconscious thought works by certain basic mechanisms. Trump uses them instinctively to turn people’s](https://reader033.vdocuments.mx/reader033/viewer/2022042712/5f8b6ca7345baf2dbe5170fe/html5/thumbnails/10.jpg)
1971 Chamber of Commerce• best and brightest of American
students were not becoming conservative businessmen
• wealthy conservative businessmen need to pool resources to
• endow university chairs
• set up think tanks
• publish research and control media
• train conservative leaders using Orwellian language when necessary
![Page 11: Moral politics - WordPress.com · Donald Trump and the strict father frame Unconscious thought works by certain basic mechanisms. Trump uses them instinctively to turn people’s](https://reader033.vdocuments.mx/reader033/viewer/2022042712/5f8b6ca7345baf2dbe5170fe/html5/thumbnails/11.jpg)
Strict father: fundamental frames• it’s only individual initiative
that’s made this country great
• everyone can pull themselves up by their own bootstraps
• government interferes with process of individuals pursuing wealth
• individuals know better than government how to spend their money
![Page 12: Moral politics - WordPress.com · Donald Trump and the strict father frame Unconscious thought works by certain basic mechanisms. Trump uses them instinctively to turn people’s](https://reader033.vdocuments.mx/reader033/viewer/2022042712/5f8b6ca7345baf2dbe5170fe/html5/thumbnails/12.jpg)
Nurturing parent: fundamental frames
• use common wealth for common good
• public resources make private enterprise possible
• freedom from ignorance, disease, and want is essential for everyone
![Page 13: Moral politics - WordPress.com · Donald Trump and the strict father frame Unconscious thought works by certain basic mechanisms. Trump uses them instinctively to turn people’s](https://reader033.vdocuments.mx/reader033/viewer/2022042712/5f8b6ca7345baf2dbe5170fe/html5/thumbnails/13.jpg)
Donald Trump and the strict father frame
Unconscious thought works by certain basic
mechanisms. Trump uses them instinctively to turn people’s brains
toward what he wants: Absolute authority, money, power, and
celebrity
![Page 14: Moral politics - WordPress.com · Donald Trump and the strict father frame Unconscious thought works by certain basic mechanisms. Trump uses them instinctively to turn people’s](https://reader033.vdocuments.mx/reader033/viewer/2022042712/5f8b6ca7345baf2dbe5170fe/html5/thumbnails/14.jpg)
1 Repetition
• Win, win, win
• the more a word is heard, the more people expect to hear it
![Page 15: Moral politics - WordPress.com · Donald Trump and the strict father frame Unconscious thought works by certain basic mechanisms. Trump uses them instinctively to turn people’s](https://reader033.vdocuments.mx/reader033/viewer/2022042712/5f8b6ca7345baf2dbe5170fe/html5/thumbnails/15.jpg)
2 Framing
• Crooked Hillary
• immorality (in strict father terms) equals illegality
![Page 16: Moral politics - WordPress.com · Donald Trump and the strict father frame Unconscious thought works by certain basic mechanisms. Trump uses them instinctively to turn people’s](https://reader033.vdocuments.mx/reader033/viewer/2022042712/5f8b6ca7345baf2dbe5170fe/html5/thumbnails/16.jpg)
3 Repeated examples
• news reports of black, Muslim, Latino shootings
• creates fear and desire for strict father
![Page 17: Moral politics - WordPress.com · Donald Trump and the strict father frame Unconscious thought works by certain basic mechanisms. Trump uses them instinctively to turn people’s](https://reader033.vdocuments.mx/reader033/viewer/2022042712/5f8b6ca7345baf2dbe5170fe/html5/thumbnails/17.jpg)
4 Grammar
• radical Islamic terrorist
• suggests that terrorism is inherent in Islam
![Page 18: Moral politics - WordPress.com · Donald Trump and the strict father frame Unconscious thought works by certain basic mechanisms. Trump uses them instinctively to turn people’s](https://reader033.vdocuments.mx/reader033/viewer/2022042712/5f8b6ca7345baf2dbe5170fe/html5/thumbnails/18.jpg)
5 Metaphor
• make America great again
• as if a past ideal can be recreated (by electing Trump)
![Page 19: Moral politics - WordPress.com · Donald Trump and the strict father frame Unconscious thought works by certain basic mechanisms. Trump uses them instinctively to turn people’s](https://reader033.vdocuments.mx/reader033/viewer/2022042712/5f8b6ca7345baf2dbe5170fe/html5/thumbnails/19.jpg)
other metaphors• country as person (strong
leader, strong country)
• nation as family (strong head of family)
• national heritage equals nationality
• naming is identifying (call someone out)
![Page 20: Moral politics - WordPress.com · Donald Trump and the strict father frame Unconscious thought works by certain basic mechanisms. Trump uses them instinctively to turn people’s](https://reader033.vdocuments.mx/reader033/viewer/2022042712/5f8b6ca7345baf2dbe5170fe/html5/thumbnails/20.jpg)
Moral politicshow big business bought your brain
How can Americans resist?
![Page 21: Moral politics - WordPress.com · Donald Trump and the strict father frame Unconscious thought works by certain basic mechanisms. Trump uses them instinctively to turn people’s](https://reader033.vdocuments.mx/reader033/viewer/2022042712/5f8b6ca7345baf2dbe5170fe/html5/thumbnails/21.jpg)
What the Majority Can Do• strong American Majority
movement is necessary
• framing American values accurately and systemically day after day
• appealing honestly and forthrightly to those in-group nurturant values in small towns across America.
• basic progressive thought: citizens care about citizens and provide public resources for all, maximizing freedom
• it undermines — rather than negates — strict father morality.
![Page 22: Moral politics - WordPress.com · Donald Trump and the strict father frame Unconscious thought works by certain basic mechanisms. Trump uses them instinctively to turn people’s](https://reader033.vdocuments.mx/reader033/viewer/2022042712/5f8b6ca7345baf2dbe5170fe/html5/thumbnails/22.jpg)
Moral politicsWhat of the role of business interests and media manipulation in Europe?
What can we learn from the American example?
![Page 23: Moral politics - WordPress.com · Donald Trump and the strict father frame Unconscious thought works by certain basic mechanisms. Trump uses them instinctively to turn people’s](https://reader033.vdocuments.mx/reader033/viewer/2022042712/5f8b6ca7345baf2dbe5170fe/html5/thumbnails/23.jpg)
Sources
• https://georgelakoff.com
• Images: pixabay.com