#mootau15 learner journey mapping for #lxdesign
TRANSCRIPT
LEARNER JOURNEY MAPPING AS PART OF #LXDESIGN JOYCE SEITZINGER #MOOTAU15 JULY 2015
JOYCE SEITZINGER • Founder Academic Tribe • Educa1on Technologist • Learning Designer • Digital Coach for educa1on and research
• @catspyjamasnz • @academictribe • Slideshare.net/catspyjamas
We are all bricoleurs!
Why am I talking about UX Design & Methods?
Joyce & Jess
@catspyjamasnz @jlknott
www.lxdesign.co @lxdesignco #lxdesign Facebook.com/lxdesignco Search: lxdesign
UX Design
LX Design
Service Design Ix Design
Learning Design
LX Design
User experience design is not user interface design or UX≠ UI (and so LX≠LI)
Like us to find out why
Learner Journey Mapping
From https://sustainableservice.wordpress.com
Keeping Graduates Green
From seedandsprout.com
When do you use journey mapping?
For a current product/service • To get an overview of all the elements • To iden1fy touch and par1cularly pain points
When do you use journey mapping?
For a new product/service to be designed, developed and implemented: • To get a common understanding of aspiring ux
for all members of produc1on team • To iden1fy touch points • To iden1fy priori1es
When do you use journey mapping?
Instead of a prototype • When a prototype is too expensive to build • Have something to shoot at
Why do you use journey mapping?
• To map all the bricks in your bricolage (even those beyond your control)
• To step away from your medium
• To facilitate conversa1on
• To facilitate collabora1on
From U
X Lady http://w
ww
.ux-lady.com/diy-experience-m
ap/#more-14
From U
X Lady http://w
ww
.ux-lady.com/diy-experience-m
ap/#more-14
From Designing CX http://designingcx.com/2012/10/23/prototype-portable-journey-mapping-worksheet/
From
http://madebym
any.com/blog/w
e-re-building-the-next-stage-of-picle
Pre Start Week 2-6 Week 7-10 Week 11-12 End & post
LMS Wiki is tricky to participate inK
Content Early access J
Teacher Picture & intro video J
No involvement in review K
Peers No icebreaker K
Library Intro but use in wk 7 K
IDEAS
EXPER IENCE
DATA
LEARN BUILD
MEASURE
Build smarter Incremental deployment Sequential experiences
Developer sandbox Usability tests
Simple prototypes Build what you need
Borrow the rest Experience first, content second
Measure smarter Ongoing usability tests
Do user surveys/focus groups A/B testing
Measure smarter Have a clear course/ experience owner Real time alerts on course issues
Learn smarter Learner analytics Weekly reports Course/experience owner reporting Find data everywhere
www.lxdesign.co @lxdesignco #lxdesign Facebook.com/lxdesignco Search: lxdesign
Joyce Seitzinger @catspyjamasnz @academictribe
[email protected] academictribe.co
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