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Honorary PatronsJeanne Beker, C.M.Hon. Maurizio BevilacquaJoan Goldfarb, LLD h.c., O.OntRoberta Jamieson, C.M.Charles Pachter, OC Cherry Tabb
Event ChairDiane Wilson
Susan Hodkinson, Sponsorship ChairSheri Majdpour, Silent Auction Chair
Event CommitteeJordan BeallorIsabella BertaniTara BradyJoan BushLeesa ButlerJohn CreanMedina EsmailMarie Fiorellino‐Di PoceJoyce FrustaglioJan GandhiMarianne Gelbert‐SerraniMeegan GuestChris HenleyAnita LapidusCathy LoParcoSophie MilmanStacey RobinsonFelice SabatinoNancy SahotaAlexandra Wilson
DateSaturday,
June 6, 2015 6:00 pm – Midnight
Tickets$350 per personCocktail Attire
Location10365 Islington Avenue
Vaughan, Ontario
AttendanceAn intimate gathering of500 guests
Live Entertainment
EmceeBeverly Thomson
AuctioneerJay Mandarino
The EveningSilent & Live Auction
Dinner ReceptionDaniel et Daniel Event Creation & Catering
For more information, or to purchase tickets:[email protected]
905.893.1121 ext. 2710 mcmichael.com/moonlightgala
EVENING THEME
The McMichael invites you to join us as a sponsor of an extraordinary and inspired cause.Let us engage you and your guests in an evening of sensory delights. Upon arrival, you will be treated to valet parking and have your photo taken by well‐known Canadian photographer Tom Sandler, followed by a perfectly chilled glass of champagne. As you meander down the candlelit path immersed in the fresh scent of pine, you will be tempted with an assortment of savoury delicacies until you finally arrive at our spectacular open‐air stone terrace—host to our beautiful moonlit soiree.
The Moonlight Gala celebrates the captivating connection between art and nature with abundant gourmet cuisine and awarding‐winning Ontario wines. Under the stars and amongst the soaring pines of the McMichael, you and your guests will feel transported to a sublime place hidden away in the midst of the city. Created for only 500 guests, this one‐of‐a‐kind event, featuring captivating live entertainment, promises to be filled with memorable moments and unexpected surprises.
Bev Thomson Jay MandarinoSophie MilmanPW2
This intimate evening will gather some of Canada’s most influential and recognizable figures. These guests represent some of Canada’s top corporations, operating in a variety of industries, including: finance, investment services, development, commercial real estate, and communications. Moonlight Gala guests are:
• Philanthropic leaders with an affinity for the arts• Leaders of corporations, firms, and organizations—high‐level decision makers• Members of leading corporate and non‐profit boards• Highly educated and influential thought leaders• Affluent with considerable discretionary income• Consumers of luxury goods and services, well‐travelled, and culturally aware
GUEST PROFILE
Brand placement and/or logo recognition for sponsors:
Logo recognition on signage at the front entrance
Logo recognition on digital and On‐site signage
Program advertising
Event thank you ad—The Globe and Mail
MARKETING & PROMOTION
Event print advertising
Event Microsite–the gallery website receives 24,000 hits per month
At the Event:• Category exclusivity and highest level of recognition and activation available at the event• Reserved communal cocktail table in a prime location• Corporate logo to be included on the event invitation—Moonlight Gala 2015 presented by…• 20 tickets with valet parking for you and your guests to the Moonlight Gala evening• Verbal recognition as the Presenting Sponsor during the event• Inside back cover advertisement space in the evening program • Corporate logo recognition as the Presenting Sponsor in: all event collateral, event signage, step and repeat, video screens, evening program, McMichael website, gala website, and all digital communication
• Opportunity to be a sponsor of an exhibition or program in 2015‐2016 and the benefits associated with that level of support
Marketing & Public Relations: Presenting Sponsor Recognition• Logo recognition as the Presenting Sponsor in any paid advertising related to the event• Presenting Sponsor recognition in event media release(s)• Opportunity to include a quote/statement in event media release(s)• Logo inclusion on all print collateral, including media kits, evening program, signage, etc.• Logo recognition in McMichael Magazine and in Art Flash (monthly e‐newsletter)
Benefits:• Corporate membership at the Guardian Level• Two complimentary hosting opportunities at the McMichael*• 50 complimentary VIP McMichael guest passes (includes parking) ($4,750 value)• Recognition on the McMichael Donor Wall, 2014–2015 Annual Report, and in McMichael Magazine• VIP invitations to attend special McMichael openings and events for one year• Option to Create a Client/Customer/Staff Promotion opportunity• Discounts in the Gallery Shop, and on programs and lectures• Reciprocal admission to 500+ North American museums• Unlimited complimentary member admission and parking for two
*Facility and admission fees will be waived for these events, and McMichael staff will work closely on the design and delivery of these events. Costs for food, beverage, and related services are additional.
PRESENTING SPONSORInvestment: $50,000
ENTERTAINMENT SPONSORInvestment: $25,000
At the Event:• Category exclusivity• 14 tickets with valet parking for you and your guests to the Moonlight Gala evening• Prominent corporate Logo identification on the Main Stage • One full‐page advertisement in the evening program • Corporate logo recognition as the Entertainment Sponsor in the evening program • Logo recognition on all event signage, and step and repeat • Logo recognition on the McMichael website, mcmichael.com• Prominent logo recognition on the video screens during the event
Marketing & Public Relations: Entertainment Sponsor Recognition• Entertainment Sponsor recognition in event media release(s) • Logo inclusion on all print collateral including, media kits, evening program, signage, etc.• Logo recognition as the Entertainment Sponsor in any paid advertising related to the event• Logo recognition in McMichael Magazine and in Art Flash (monthly e‐newsletter)
Benefits:• Corporate membership at the Guardian Level• One complimentary rental space at the McMichael* • 25 complimentary VIP McMichael guest passes (includes parking) ($2,375 value)• Recognition on the McMichael Donor Wall and in McMichael Magazine• VIP invitations to attend special McMichael openings and events for one year• Option to Create a Client/Customer/Staff Promotion opportunity• Discounts in the Gallery Shop, and on programs and lectures• Reciprocal admission to 500+ North American museums• Unlimited complimentary member admission and parking for two
*Facility and admission fees will be waived for these events, and McMichael staff will work closely on the design and delivery of these events. Costs for food, beverage, and related services are additional.
COCKTAIL RECEPTION SPONSORInvestment: $15,000
At the Event:• 12 tickets with valet parking for you and your guests to the Moonlight Gala evening• One full‐page advertisement in the evening program • Logo recognition as Cocktail Reception Sponsor in the evening program • Logo recognition throughout the cocktail reception area• Logo recognition on all event signage, and step and repeat• Logo recognition on the McMichael website, mcmichael.com• Logo recognition on the video screens during the event
Marketing & Public Relations: Cocktail Reception Sponsor Recognition• Logo inclusion on all print collateral, including the media kits, evening program, signage, etc.• Logo recognition in any paid advertising related to the event• Logo recognition in McMichael Magazine and in Art Flash (monthly e‐newsletter)
Benefits:• Corporate membership at the Companion Level• 15 complimentary VIP McMichael guest passes (includes parking) ($1,425 value)• Recognition on the McMichael Donor Wall and in McMichael Magazine• VIP invitations to attend special McMichael openings and events for one year• Discounts in the Gallery Shop, and on programs and lectures• Reciprocal admission to 500+ North American museums• Unlimited complimentary member admission and parking for two
DINNER RECEPTION SPONSORInvestment: $15,000
At the Event:• 12 tickets with valet parking for you and your guests to the Moonlight Gala evening• One full‐page advertisement in the evening program • Logo recognition as Dinner Reception Sponsor in the evening program • Logo recognition throughout the dinner reception area and on food stations• Logo recognition on all event signage, and Step and Repeat• Logo recognition on the McMichael website, mcmichael.com• Logo recognition on the video screens during the event
Marketing & Public Relations: Dinner Reception Sponsor Recognition• Recognition in event media release(s) • Logo inclusion on all print collateral, including media kits, evening program, signage, etc.• Logo recognition as the Dinner Sponsor in any paid advertising related to the event• Logo recognition in McMichael Magazine and in Art Flash (monthly e‐newsletter)
Benefits:• Corporate membership at the Guardian Level• 15 complimentary VIP McMichael guest passes (includes parking) ($1,425 value)• Recognition on the McMichael Donor Wall and in McMichael Magazine• VIP invitations to attend special McMichael openings and events for one year• Discounts in the Gallery Shop, and on programs and lectures• Reciprocal admission to 500+ North American museums• Unlimited complimentary member admission and parking for two
Welcome guests to the McMichael’s permanent collection and special exhibition by sponsoring our Gallery Concierge area. Feature your corporate logo on the desk, drink tags, and branded name tags worn by guides within the gallery spaces. Be recognized as a supporter of Canadian art by providing the evening’s viewing at leisure with concierge service.
At the Event:• 12 tickets with valet parking for you and your guests to the Moonlight Gala evening• One half‐page advertisement in the evening program• Logo recognition on all event signage, and Step and Repeat• Logo recognition on the McMichael website mcmichael.com• Logo recognition on the video screens throughout the event
Marketing & Public Relations: Concierge Sponsor Recognition• Recognition in event media release(s) • Logo inclusion on all print collateral, including media kits, evening program, signage, etc.• Logo recognition in any paid advertising related to the event• Logo recognition in McMichael Magazine and in Art Flash (monthly e‐newsletter)
Benefits:• Corporate membership at the Guardian Level• 15 complimentary VIP McMichael guest passes (includes parking) ($1,425 value)• Recognition on the McMichael Donor Wall and in McMichael Magazine• VIP invitations to attend special McMichael openings and events for one year• Discounts in the Gallery Shop, and on programs and lectures• Reciprocal admission to 500+ North American museums• Unlimited complimentary member admission and parking for two
GALLERY CONCIERGE SPONSORInvestment: $15,000
Enrich the canvas of the event by sponsoring gala tickets for up to 6 Spotlight Sponsored guests, including artists and celebrities who express interest in attending. Selections are made by the Gala Committee Chair.
At the Event:• 8 tickets with valet parking for you and your guests to the Moonlight Gala evening• One half‐page advertisement in the evening program• Logo recognition on all event signage, and Step and Repeat• Logo recognition on the McMichael website, mcmichael.com• Logo recognition on the video screens throughout the event
Marketing & Public Relations: Spotlight Sponsor Recognition• Recognition in event media release(s) • Logo inclusion on all print collateral, including media kits, evening program, signage, etc.• Logo recognition in any paid advertising related to the event• Logo recognition in McMichael Magazine and in Art Flash (monthly e‐newsletter)
Benefits:• Corporate membership at the Guardian Level• 10 complimentary VIP McMichael guest passes (includes parking) ($950 value)• Recognition on the McMichael Donor Wall and in McMichael Magazine• VIP invitations to attend special McMichael openings and events for one year• Discounts in the Gallery Shop, and on programs and lectures• Reciprocal admission to 500+ North American museums• Unlimited complimentary member admission and parking for two
SPOTLIGHT SPONSORInvestment: $10,000
At the Event:• 10 tickets with valet parking for you and your guests to the Moonlight Gala evening• Opportunity for on‐site brand activation in the Guest Welcome area (paid for by sponsor). That is product placement/activation, branded event element, guest gift, etc.
• One half‐page advertisement in the evening program • Logo recognition on all event signage, and Step and Repeat• Logo recognition on the McMichael website, mcmichael.com• Logo recognition on the video screens throughout the event
Marketing & Public Relations: Guest Welcome Sponsor Recognition• Recognition in event media release(s) • Logo inclusion on all print collateral, including media kits, evening program, signage, etc.• Logo recognition in any paid advertising related to the event• Logo recognition in McMichael Magazine and in Art Flash (monthly e‐newsletter)
Benefits:• Corporate membership at the Guardian Level• 10 complimentary VIP McMichael guest passes (includes parking) ($950 value)• Recognition on the McMichael Donor Wall and in McMichael Magazine• VIP invitations to attend special McMichael openings and events for one year• Discounts in the Gallery Shop, and on programs and lectures• Reciprocal admission to 500+ North American Museums• Unlimited complimentary member admission and parking for two
GUEST WELCOME SPONSORInvestment: $10,000
At the Event:• 10 tickets with valet parking for you and your guests to the Moonlight Gala evening• One half‐page advertisement in the evening program• Name recognition throughout the After Dinner Reception area• Logo recognition on all event signage, and Step and Repeat• Logo recognition on the McMichael website, mcmichael.com• Logo recognition on the video screens during the event
Marketing & Public Relations: After Dinner Reception Sponsor Recognition• Recognition in event media release(s) • Logo inclusion on all print collateral, including media kits, evening program, signage, etc.• Logo recognition in any paid advertising related to the event• Logo recognition in McMichael Magazine and in Art Flash (monthly e‐newsletter)
Benefits:• Corporate membership at the Guardian Level• 10 complimentary VIP McMichael guest passes (includes parking) ($950 value)• Recognition on the McMichael Donor Wall and in McMichael Magazine• VIP invitations to attend special McMichael openings and events for one year• Discounts in the Gallery Shop, and on programs and lectures• Reciprocal admission to 500+ North American museums• Unlimited complimentary member admission and parking for two
AFTER DINNER RECEPTION SPONSORInvestment: $10,000
At the Event:• 10 tickets with valet parking for you and your guests to the Moonlight Gala evening• One half‐page advertisement in the evening program• Name recognition throughout the Red Carpet Reception area• Logo recognition on all event signage, and Step and Repeat• Logo recognition on the McMichael website, mcmichael.com• Logo recognition on the video screens during the event
Marketing & Public Relations: Red Carpet Sponsor Recognition• Recognition in event media release(s) • Logo inclusion on all print collateral, including media kits, evening program, signage, etc.• Logo recognition in any paid advertising related to the event• Logo recognition in McMichael Magazine and in Art Flash (monthly e‐newsletter)
Benefits:• Corporate membership at the Guardian Level• 10 complimentary VIP McMichael guest passes (includes parking) ($950 value)• Recognition on the McMichael Donor Wall and in McMichael Magazine• VIP invitations to attend special McMichael openings and events for one year• Discounts in the Gallery Shop, and on programs and lectures• Reciprocal admission to 500+ North American museums• Unlimited complimentary member admission and parking for two
RED CARPET SPONSORInvestment: $10,000
At the Event:• 8 tickets with valet parking for you and your guests to the Moonlight Gala evening• Opportunity to feature 2 vehicles in 2 high‐traffic locations• Opportunity for on‐site guest engagement with vehicles• One half‐page advertisement in the evening program• Logo recognition on all event signage, and Step and Repeat• Logo recognition on the McMichael website, mcmichael.com• Logo recognition on the video screens throughout the event
Marketing & Public Relations: Automotive Sponsor Recognition• Recognition in event media release(s) • Logo inclusion on all print collateral, including media kits, evening program, signage, etc.• Logo recognition in any paid advertising related to the event• Logo recognition in McMichael Magazine and in Art Flash (monthly e‐newsletter)
Benefits:• Corporate membership at the Champion Level• 8 complimentary VIP McMichael guest passes (includes parking) ($750 value)• Recognition on the McMichael Donor Wall and the McMichael Magazine• VIP invitations to attend special McMichael openings and events for one year• Discounts in the Gallery Shop, and on programs and lectures• Reciprocal admission to 500+ North American museums• Unlimited complimentary Member admission and parking for two
AUTOMOTIVE SPONSORInvestment: $7,500
At the Event:• 8 tickets with valet parking for you and your guests to the Moonlight Gala evening• Designation signage and product placement/activation• Logo recognition on all event signage, and Step and Repeat• Logo recognition on the McMichael website, mcmichael.com• Logo recognition on the video screens throughout the event
Marketing & Public Relations: Décor Sponsor Recognition• Recognition in event media release(s) • Logo inclusion on all print collateral, including media kits, evening program, signage, etc.• Logo recognition in any paid advertising related to the event• Logo recognition in McMichael Magazine and in Art Flash (monthly e‐newsletter)
Benefits:• Corporate membership at the Champion Level• 8 complimentary VIP McMichael guest passes (includes parking) ($760 value)• Recognition on the McMichael Donor Wall and the McMichael Magazine• VIP invitations to attend special McMichael openings and events for one year• Discounts in the Gallery Shop, and on programs and lectures• Reciprocal admission to 500+ North American museums• Unlimited complimentary Member admission and parking for two
DECOR SPONSOR Investment: $7,500
At the Event:• 8 tickets with valet parking for you and your guests to the Moonlight Gala evening• Designation signage and product placement/activation• Logo recognition on all event signage, and Step and Repeat• Logo recognition on the McMichael website, mcmichael.com• Logo recognition on the video screens throughout the event
Marketing & Public Relations: Evening Program Sponsor Recognition• Recognition in event media release(s) • Logo inclusion on all print collateral, including media kits, evening program, signage, etc.• Logo recognition in any paid advertising related to the event• Logo recognition in McMichael Magazine and in Art Flash (monthly e‐newsletter)
Benefits:• Corporate membership at the Champion Level• 8 complimentary VIP McMichael guest passes (includes parking) ($760 value)• Recognition on the McMichael Donor Wall and the McMichael Magazine• VIP invitations to attend special McMichael openings and events for one year• Discounts in the Gallery Shop, and on programs and lectures• Reciprocal admission to 500+ North American museums• Unlimited complimentary Member admission and parking for two
EVENING PROGRAM SPONSORInvestment: $7,500
At the Event:• 8 tickets with valet parking for you and your guests to the Moonlight Gala evening• Designation signage and product placement/activation• Logo recognition on all event signage, and Step and Repeat• Logo recognition on the McMichael website, mcmichael.com• Logo recognition on the video screens throughout the event
Marketing & Public Relations: Guest Experience Sponsor Recognition• Recognition in event media release(s) • Logo inclusion on all print collateral, including media kits, evening program, signage, etc.• Logo recognition in any paid advertising related to the event• Logo recognition in McMichael Magazine and in Art Flash (monthly e‐newsletter)
Benefits:• Corporate membership at the Champion Level• 8 complimentary VIP McMichael guest passes (includes parking) ($760 value)• Recognition on the McMichael Donor Wall and in McMichael Magazine• VIP invitations to attend special McMichael openings and events for one year• Discounts in the Gallery Shop, and on programs and lectures• Reciprocal admission to 500+ North American museums• Unlimited complimentary Member admission and parking for two
GUEST EXPERIENCE SPONSORInvestment: $7,500
At the Event:• 8 tickets with valet parking for you and your guests to the Moonlight Gala evening• Designation signage and product placement/activation• Logo recognition on all event signage, and Step and Repeat• Logo recognition on the McMichael website, mcmichael.com• Logo recognition on the video screens throughout the event
Marketing & Public Relations: Live and Silent Auction Sponsor Recognition• Recognition in event media release(s) • Logo inclusion on all print collateral, including media kits, evening program, signage, etc.• Logo recognition in any paid advertising related to the event• Logo recognition in McMichael Magazine and in Art Flash (monthly e‐newsletter)
Benefits:• Corporate membership at the Champion Level• 8 complimentary VIP McMichael guest passes (includes parking) ($760 value)• Recognition on the McMichael Donor Wall and the McMichael Magazine• VIP invitations to attend special McMichael openings and events for one year• Discounts in the Gallery Shop, and on programs and lectures• Reciprocal admission to 500+ North American museums• Unlimited complimentary Member admission and parking for two
LIVE & SILENT AUCTION SPONSORInvestment: $7,500
At the Event:• 8 tickets with valet parking for you and your guests to the Moonlight Gala evening• Designation signage and product placement/activation• Logo recognition on all event signage, and Step and Repeat• Logo recognition on the McMichael website, mcmichael.com• Logo recognition on the video screens throughout the event
Marketing & Public Relations: Photography Sponsor Recognition• Recognition in event media release(s) • Logo inclusion on all print collateral, including media kits, evening program, signage, etc.• Logo recognition in any paid advertising related to the event• Logo recognition in McMichael Magazine and in Art Flash (monthly e‐newsletter)
Benefits:• Corporate membership at the Champion Level• 8 complimentary VIP McMichael guest passes (includes parking) ($760 value)• Recognition on the McMichael Donor Wall and in McMichael Magazine• VIP invitations to attend special McMichael openings and events for one year• Discounts in the Gallery Shop, and on programs and lectures• Reciprocal admission to 500+ North American museums• Unlimited complimentary Member admission and parking for two
PHOTOGRAPHY SPONSORInvestment: $7,500
At the Event:• 8 tickets with valet parking for you and your guests to theMoonlight Gala evening• Logo recognition in the evening program • Logo recognition on the Moonlight Gala microsite• Logo recognition on the video screens throughout the event
Marketing & Public Relations: Corporate Patron Sponsor• Logo inclusion on all print collateral, including media kits, evening program, signage, etc.• Logo recognition in any paid advertising related to the event• Logo recognition in McMichael Magazine and in Art Flash (monthly e‐newsletter)
Benefits:• 8 complimentary VIP McMichael guest passes ($760 value)• Invitations to attend special McMichael openings and events for one year
CORPORATE PATRONInvestment: $5,000
An Exclusive Canadian Art ExperienceThe McMichael Canadian Art Collection holds more than 6,000 works of art, and is Canada’s
only major public art gallery with a mandate solely dedicated to collecting and preserving
Canadian art. The McMichael is an institution that celebrates and educates the public about
Canada’s cultural identity, and enables us to discover who we are as Canadians and where we fit
in the global context, through the medium of art.
WHERE CANADA’S ART LIVES
For more information, or to discuss a custom sponsorship opportunity, please contact:
Kim Good, Associate Director, Partnerships905.893.1121, ext. 2523 or [email protected]