moon cake yong won, kim bo yon, kim sarula kaizhong , duan thi thanh hoa , nguyen
DESCRIPTION
PRODUCT AND SERVICE INNOVATION. FINAL PROJECT. MOON CAKE Yong Won, Kim Bo Yon, Kim Sarula Kaizhong , Duan Thi Thanh Hoa , Nguyen. 1. Introduction. 2. Development Process. 3. Product. Technology. 4. 5. Marketing Strategy. I N D E X. INTRODUCTION. Development Process. - PowerPoint PPT PresentationTRANSCRIPT
MOON CAKE
Yong Won, KimBo Yon, Kim
SarulaKaizhong, Duan
Thi Thanh Hoa, Nguyen
PRODUCT AND SERVICE INNOVATION
FINAL PROJECT
1 Introduction
2Development Process
3 Product
4 Technology
5Marketing Strategy
INDEX
INTRODUCTION
Development Process
Development ProcessHumby
& Buddy
Limitation1) Can’t manage many belonging (We wanted to create something that we can manage many of our personal belonging)2) Need to charge
Development Process
GPS
• Limitation: Only available in place without ceil-ing
NFC• Limitation
: Only within 10cm
RFID• Huge range of distance available• Secure
For more information refer to our WIKI
Product
Scan a tag
Category
Alarm Control
Item List
APPLICATION
STICKER
CHARM
Product
Scan Item
1. A235689
Scan Item
1. A2356892. B430910
3. C210904
Add to list
4. D650930
Product
Further development
Categorize
Clock
Wallet
Key
Bag
Add more
1. A235689
2. B430910
3. C210904
Add to list
4. D650930
Scan a tag
Product
Product
2. Wallet
3. USB
1. Laptop
Item List
Product
Further development
Alarm Control
1： USB
2: Key
3: Child
4: Wallet
Product
Technology: RFIDRFID Tag
Small sized Readers are being developed. Can be embedded in the mobile phonehttp://www.pcworld.com/article/139972/article.html
Technology: RFID
Development processHow to sell1. Customization
Moon Cake
Stickers Necklace, Dog leash
Development processHow to sell2. Distribution Multi
ShopsRFID readers will be installed at the store
Embedding RFID readers in mobile needs special technique.
We will, Collaborate with handset manufacturers Our options will be learning the technique 1)By licensing contract 2)As outsourcing partner (to provide the ‘TAG’ part and the ‘APP’)
Development process
-First solution: GPS Failure due to weak
signal-Second solution: NFC-Third solution: Child anti-lost alarm device
technology Humble and Buddy
But! .Limitation High cost for keeping technicians at each retail store Risk for sustainable partnership
Bluetooth model
Development processPotential DevelopmentBluetooth model
+ Does not need additional ‘reader’ in the phone- Security, Expensive chip
( but are still in the development further process)
Development processPotential DevelopmentBluetooth model
Paired with Bluetooth Signal
Thank You