moon boots from first lunar landing get remixed

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  • 8/12/2019 Moon Boots From First Lunar Landing Get Remixed

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    oon boots from first lunar landing get remixed

    Forty-five years after making the first footprints on the Moon, those famous moon boots worn by astronauts Neil Armstrong and Buzz Aldrinare getting a makeover

    !alled "#he Missions," the re-invented moon boot, is a$tually a snazzyhigh-top sneaker designed for men and women with advan$ed lightweight materials and the latest in fashion and street design

    %t&s "a true modern take on the original," says 'am (lstein, )eneral *le$tri$&s global dire$tor of innovation in New +ork As a limited edition, $ommemorative item, it&s meant to appeal to today&s a$tive youth, bu

    t also pay homage to that moment when humans first su$$essfully landedand walked on the moon

    )* s$ientists developed the i$oni$ moon boots the astronauts wore thathistori$ day on uly ., /010, one of the most wat$hed, $elebrated, andimportant moments in our $olle$tive pop $ulture

    #oday, photos of the sneaker will debut on 'nap!hat, then disappear, asphotos typi$ally do on the site, after 2 hours #o see the sneakers from a variety of angles, follow 3generalele$tri$ on the so$ial network for photos, videos and stories

    #hen, on uly ., at 24/5 p m *#, to $oin$ide with the exa$t time of the Apollo //&s lunar landing in /010, the sneakers will go on sale #ake note, however, 6ust /.. pairs of the limited edition sneaker will sell for 7/01 0. ea$h

    8ur$hases $an be made ex$lusively at a$k#hreads $om, an online retailer for men #here&s one unisex style, but sizes will be listed online asmen&s sizes only, so women need to be mindful when ordering

    #he Missions sneakers will be sold on a first $ome, first serve basis

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    !ompleted orders will be shipped in late 'eptember, )*&s (lstein says

    Fortunate buyers who manage to snag a pair of the limited-edition moonboot sneakers will surely have a $olle$tor&s items on their hands At t

    his time, there are no plans to manufa$ture additional sneakers, but doexpe$t to see the hip-looking high-tops being promoted on #witter and in other media in the $oming months, as part of a uni9ue marketing effort by )*

    Not surprisingly, the new moon boot has a )ala$ti$ $olor s$heme4 off-whites, silver, earth tones, and semi-$lear plasti$ on the soles From photos, it appears there is some "moon dust" sprinkled inside small $avities on the shoe&s base, whi$h probably will move around as the sneaker

    is worn All-in all, the high-top sneaker has a lightweight, yet urbanfun$tional and sturdy look that should appeal to hipsters, $olle$tors,and sports enthusiasts alike

    #he Missions sneakers, a$$ording to )*, were designed over the past $ouple of months, and make use of real-world, advan$ed industrial materials like :ydrophobi$ !oating, a water-resistant $oating used on big )* ma$hines like 6et engines and wind turbines to prevent i$e adhesion #hekeen and $ontemporary $onsumer design sensibility $ame from avier ;ava

    l of Android :omme, a luxury footwear $ompany lo$ated in ;os Angeles, and in$ent of a$k#hreads $om

    'tabilized !arbon Fiber is another material worked into the new moon boot ;ighter and stronger than metal, $arbon fiber is also used in windturbines, 6et engines and in health $are e9uipment

    ?M '$ot$hlite @efle$tive Material is used in the new sneaker as a metalli$ $oating, whi$h is representative of the refle$tive $oating found inmany industrial operations today and helps big ma$hines with durabilityand performan$e

    Also found in the new moon boot is #hermoplasti$ @ubber, whi$h goes bey

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    ond $ommon rubber by offering big ma$hines improved flexibility, in$reased absorption, and better resistan$e

    )*, a key partner of NA'A&s Apollo 8rogram, put 1,... staffers and engi

    neers on the 6ob from /01/ to /0 #hey&re $ontributions in$luded developing the sili$on rubber in the astronauts&s boots, whi$h allowed formoonwalking under extreme temperatures and $onditions %n addition to building Apollo&s radio $ommand and guidan$e tools, resear$h s$ientistsat )* also designed the astronauts& lunar visors made from ;exan, a transparent, industrial-strength plasti$

    %t remains to be seen who will buy these updated moon boots on 'unday

    But, perhaps even more interestingly, where will they fi

    rst landB