monthly digital marketing planning template – plan your monthly digital campaign
TRANSCRIPT
TRINFINITY | Infinite Digital Success
EDITED BY :
Ha
Key Take-Aways:
Setup Goals and Metrics
Define your buyer personas
Identify your marketing triggers
Keyword strategy
Outline your content strategy
Design your marketing funnel
Implement & setup support platforms
Recruit for the skillsets you need
Setup Goals and Metrics
T
Increase traffic to your
website
Increase your ranking
on Google for certain
phrases
Sell more products
More time on your web-
site spent by customers
Sell more of a particular product over others
Get more links to your website
More items/articles shared via FB or Twitter
Get ads to be cheaper and get more clicks
WEBSITE
Get more blog comments
More links to blog posts
More shared blog posts
BLO
G
Setup Goals and Metrics Facebook & Twitter
Get more fol-
lowers
Get more
mentions/
replies
Get more RTs
Send more traffic to your
website
Get more fans on
your Facebook Page
Increase conversion
rate
Increase more in-
teractions per post on
your Facebook Page
(Likes, Comments)
Get more people to look at specialist tabs
Sell directly from Facebook
Send more traffic to your website
New contacts
New introductions
More company
page followers
Get started on
LinkedIn Marketing
Recruit and attract talent on LinkedIn
More LinkedIn posts
Promote business on LinkedIn Pulse
So
Location
Excluding Location
Age
Gender
Interests
Education Level
Job Title
Income Level
Relationship Status
Language
Favourite Websites
Buying Motivation
Buying Concerns
In Content Marketing you need to not throw
about “We’re great, buy our stuff now please?”
messages but instead become a publisher and
advertiser. Creating something of use that can
perhaps be reused or resent to people. We live in
an age where content creation is a democratic
idea but so is distribution of it. If you create
good content then maybe the community you’re
in online will spread it much further and it has
more power as it comes from a person they
know.
W ith Marketing Funnel we mean the process by which a prospect becomes a
customer. The funnel is the instrument with which we guide them in this
process. This process could look like this:
Prospect becomes aware of need
Prospect becomes aware of the brand that offers the solution
Prospect visits brand website
Prospect leaves contact details
Communication between sales staff and prospect
Prospect buys product / service.
Not all funnels will look exactly like this, and some steps in the funnel might be skipped.
It is perfectly possible that your prospect visits your site and buys your product straight
away. Other’s will need some convincing.
The important part is that you have a strategy in place for all contingencies, and a way to
capture vital information along the way.
