monster showerhead softrong company introduction

Monster Showerhead Softrong Company Introduction

A revolution in spray technology!

The new frontier of water conservation technology!

A pioneering company developing eco-friendly, low carbon emission products.

I. Company Introduction

1. Company Overview

2. Company History

3. Organization

4. Company Certifications & Intellectual Property Rights

5. Softrong’s Registered Patents

6. Softrong’s Registrations and Certifications

7. Legal Stability of Domestic Patents –

Preventing Risk of Patent Infringements

8. Legal Stability of International Patents

9. List of Major Supplied Clients

10. Softrong in the Press

1. Company Overview

Softrong

Jang-Woo Lee

244-28 Seokwon Building 3rd Fl.,Gwangjang-dong, Gwangjin-gu, Seoul, Korea

Manufacture & Sales of Softrong Monster Showerheads

Tel) 82-2-453-3110 Fax) 82-2-453-6115

www.softrong.co.kr

Company Name

CEO

Address

Area of Business

Contact Info

WEBSITE

2. Company History

2013 04 _ Japan Patent registration for “Water Spray Plate”(No.5254496)

04 _ Renewal of Environment-friendly certification acquired from

the Republic of Korea’s Ministry of Environment

03 _ The 1st shipment was on board to SLI LANKA & New Zealand

03 _ Japan Patent registration for “Water Spray Plate and Water Saving Shower Using the Same” (No.5226806)

03 _ New product(SH-60) launching

02 _ Product launching for GS Shop Home Shopping

2. Company History

2012

2011

2010

2009

2008

2008 이전

11 _ Product launching scheduled for GS and CJ Home Shopping 09 _ Product launching for Lotte and NS Home Shopping09 _ Launched new version for Kitchen(SKJ-50&SKC-50)09 _ The 1st shipment was on board to Brazil 08 _ Product launching for Hyundai Home Shopping06 _ Company name changed to Softrong Co., Ltd. Transition to incorporation.

10 _ Acquisition of CSA certification in Canada05 _ “Patent registration for the “Clover Hole Spray Nozzle Plate”

10 _ 2010 Participation in the Green Growth Exposition06 _ Individual patent applications submitted in China, U.S.A., Europe and Japan

06 _ Conclusion of sales contracts with 3 country of South America06 _ Conclusion of sales contracts with the Canada, the UK & the France04 _ Supply contract for apartments in Uganda, Africa03 _ Patent registration for “Showerhead (body system)”

04 _ Conclusion of contract for nationwide sales rights with Recon Continental Energy Co., Ltd. 02 _ Individual patent application submitted in China

10 _ Patent registration for the “water conservation showerhead spray nozzle plate”03 _ PCT international application

03 _ Environment-friendly certification acquired from the Republic of Korea’s Ministry of Environment01 _ ISO9001, ISO14001 certifications

11 _ Launching of Softrong water conservation showerhead products to supply to major hotels in Alberta, Canada for guestrooms10 _ Patent registration for the “Spray nozzle plate with adjustable spray angles”08 _ Participation in the MBC Construction Exposition

06 _ Company name changed to Recon Korea03 _ Supply and installation Softrong water conservation showerheads in the Facilities Management Corporation of Dongjak-gu District, setting a new precedent in Korea

2007. 03 _ Began development of water conservation showerhead related products

2006. 12 _ Establishment of Etienne

3. Organization

Overseas DistributionBusiness Division

• Identifying & recruiting business

partners

•Development of overseas agencies

• Pioneering new markets

Customer Support

Team

• Operation of the customer

satisfaction center

• Implementation of special projects

• Handling inquiries on large-quantity

purchases

Softrong Organization

R&DCenter

• New product development

• New business development

• Quality management

Domestic Distribution

Business Division

• Open market

• Internet shopping malls

• SNS business

• Home shopping networks

Registration / Applica-tion

TitleRegistration/Patent Application No.

4. Company Certifications & Intellectual Property Rights

Patent 10-0867486 Spray nozzle plate for showerheads with adjustable spray angles Patent registration

Patent 10-0022634 Water conserving spray nozzle plate for showerheads Patent registrationPatent 10-1132596 Showerhead Patent registration

Patent 10-1036156 Spray nozzle plate Patent registration

Overseas patents

PCT/KR2009/001643 Spray nozzle plate and water conserving showerhead equipped with the spray nozzle plate Overseas patent application

PCT/KR2010/003370 China, U.S.A, Japan, Europe Overseas patent application

Japan Patent No.5226806/No.5254496Water Spray Plate and Water Saving Shower Using the Same& Water Spray Plate

Utility model patent 20-2009-000781 Showerhead with reinforced structure in the hose connect-ing section

Utility model patent applica-tion

Design

30-0511074 Showerheads for use in standing or sitting positions Design registration

30-0511075 Showerheads for use in standing or sitting positions Design registration

30-0559475 Showerhead Design registration



Trademark

40-0809734 SOFTRONG Trademark registration

40-0811132 RECON Trademark registration

40-2012-0021563 Monster Trademark application

Certificate

Certificate no.6411 Environmental Product Declaration Certification Certification completed

Certificate no.2368082 CSA Certificate Certification completed

EI3852/09 (ISO14001) Environmental Management System Certification Certification completed

QI9133/09 (ISO 9001) Quality Management System Certification Certification completed

Category


Softrong currently holds 4 patents related to spray nozzle plates,and our company’s intellectual property is internationally protected through overseas patent applications.

Patent No.10-0867486


Spray nozzle plate


Spray nozzle plate


Spray nozzle plate with adjustable spray angles

Water conserving shower-head

spray nozzle plate


Japan Patent



Water Spray Plate and Water Saving Shower Using the Same

Water Spray Plate

6. Softrong registrations and certifications

Softrong registered trademarks and design registrations

Various certifications and test reports

7. Legal stability of domestic patents

No other technology was found to exist using clover-shaped or inverted quadrangle spray holes.

Research has been conducted into pre-existing showerheads of any potential competitors, focusing on identifying shower-heads in which the water spray holes are created in the form of clover shapes or quadrangles with one inverted side and ar-ranged in water spray groups with installed with mesh filters.

Patent application technology

Spray nozzle plate with adjustable spray direction

Maximum le-gal stability

Very few competing

technologies

Extensive range of patent

rights

8. Legal stability of international patents

The invention specified in the independent claim articles, namely arti-cle 1 and article 7, consists of spray holes with adjustable direction and as such differs from the invention specified in the above reference document D1. This difference is not specified in any other reference documents, and is not self-evident to individuals with common knowledge.Therefore, the claims submitted in article 1 and article 7 constitute a novelty and inventive step. (PCT article 33 paragraphs (2) and (3))The invention specified in claim articles 2 and 6, which are subordi-nate to claim article 1, and also specified in claim articles 8 and 12, which are subordinate to claim article 7,is significantly different from the invention specified in the above ref-erence document D1,and this cited difference is not specified in any other reference docu-ment, and is not self-evident to individuals with common knowledge. (PCT article 33 paragraphs (2) and (3))

The invention specified in claim articles 1 and 12 can be used for industrial purposes. (PCT Article 33(4))

Main emphasis on the international research report on PCT applications

Novelty and Inventive Step

Industrial Utility

9. Major Supplied Clients

• Korea District Heating Corporation• Bucheon Polytech II College Dormitory• Daewoong Institute for Management Development• Jongno School in Yongin• Dongnam Institute of Radiological and Medical Sciences in Busan(Cancer Center)• Kori Nuclear Power Headquarters (Korea Hydro and Nuclear Power Co., Ltd. Headquarters)• 4 Cultural Centers of the Facilities Management Cor poration of Dongjak-gu District• Samsung Electricity Busan Site Female Dorm• Youngnam University Dorm• Doosan Seokkwan We’ve

KOREA

SOFTRONG

• Clark Angeles Palace Hotel in the Philippines • Rainbow Hotel in Alberta, Canada• Conclusion of supply contract for apartments in Uganda, Africa (10,000 sets) • Conclusion of supply contract with three South American countries (Brazil, Paraguay, Argentina), with expected annual sales of 10,000 sets or more • Canada/England exclusive Contract • SriLanka/Newzealand exclusive contract

Domestic Supplied Clients Overseas Supplied Clients

Softrong’s Monster Showerheads is a global product beloved by clients worldwide.

10. Softrong in the Press

Softrong’s Monster Showerheads have been highlighted the press for its environmental friendly innovations.

II. Products and Technology

1. Monster Showerhead Softrong

2. Product Types

3. Product Composition

4. Worldwide Patent! Micro-hole spray nozzle plate

5. Front / back image of the micro-hole spray nozzle plate

6. Types of spray nozzle plates and special beneficial features

1. Monster Showerhead Softrong

2. Product Types

Softrong’s showerheads are available in a line of diverse products customized for the bathroom and the kitchen.

Photo

Usage Handheld type for bathrooms Fixed type for bathrooms

Cobra type for kitchens

Handheld type for kitchens

Color Beige Chrome Chrome Chrome Chrome

Material Exterior : PC(Polycarbonate)/ABS spray nozzle plate: Stainless SUS

Weight(without box) 112g 116g 183g 84g 146g

Shower allow-able pressure Max 10kgf/cm²

Size 195*65Φ*42 mm 195*65Φ*42 mm 65Φ*110 mm 65Φ*65 mm 65Φ*65*180 mm

Item No. SH-50 SH-50 SS-50 SKC-50 SKJ-50

Easy Access for Washing and Cleaning The net connected to the interior of the main head body filters microscopic impurities contained in the water, and this additional filtering purifies the water to offer even greater cleansing effects. The majority of other kitchen showerheads in the market have heads that are fixed in assembly, making it im-possible to clean. Softrong kitchen heads enable easy one-touch disassembly so that users can conveniently clean the head of any pollutants and impurities that may accumulate over the course of long term usage, such as water impurities and fungi.

3. Product Components

Showerhead for the kitchen

3. Product Components

Our ergonomic design with elegant curves max-imizes convenience when using the shower-head.

The spray nozzle plate is made of SUS (Steel Use Stainless) material, ensuring semi-permanent us-age, and the microscopic holes (0.23~0.26mm) have the property of increasing the water pressure , enabling the shower water to be directed in a straight spray out from the nozzle plate.

Fine micro filter (fiber material)Our fine micro filter imported from Europe pre-vents internal pollution and can be easily cleaned.

Design registered showerhead

Ergonomic design

264 micro holes

Showerhead for the Bathroom

4. Globally Patented! Micro-hole spray nozzle plate

The benefits of Softrong including increased water pressure, water conservation effects, and negative ion benefits are the result of the core technology embodied in our micro-hole format spray nozzle plate. Unlike the holes of spray nozzle from other companies that are circular or triangular, our nozzles have been created with ultra-precision holes in clover, heart or polygon form that are arranged optimally to enable the instant internal pressure within the showerhead to reach 250% or more higher than pre-existing water conservation showerheads. This cutting edge scientific technology is protected under our global patent application.

Globally Patented! A Revolution in Spray Technology! Micro-hole format spray nozzle plate

Heart-shaped holesThe unique properties of the microscopic holes (0.23~0.26mm) shaped as quadrangles one inverted side increase the water pressure, di-agonally ejecting the water from the spray nozzle plate and also enabling the user to ad-just the direction of the spray. The holes also finely shatter the water particles to maximize the generation of beneficial negative ions.

Clover-shaped holesThe unique properties of the microscopic holes (0.23~0.26mm) shaped as hexagons with three inverted sides increase the water pressure, eject-ing the shower water in a straight spray, and shat-ters the water particles into a finer spray than heart shaped holes to maximize the generation of beneficial negative ions.

5. Front and back images of the micro-hole spray nozzle plate

The spray nozzle plate is made of SUS(Steel Use Stain-less) material, ensuring semi-permanent long-lasting us-age. The microscopic holes (0.23~0.26mm) eject shower water with powerful pressure but with relatively gentle sensations, offering optimal skin cleansing and massage effects.

The back of the plate is equipped with specially designed holes (in heart and clover shapes), which merge together 5~7 powerful streams of sprayed water, thereby increasing water pressure while shattering water particles to maximize beneficial negative ions. The plate enables the water to emit natural negative ions at a level 250 times higher than the level of ions near waterfalls, ensuring the most plea-surable showering experience.

Frontal view of the spray nozzle plate - micro-holes

Back view of the spray nozzle plate –specially design holes unique in the global market

6. Types of spray nozzle plates and special beneficial features

The shapes and arrangements of the holes in the spray nozzle plate are customized ac-cording to the usage purpose to feature a variety of water dispersion or concentration effects, making our product applicable to a wide variety of industrial purposes.

Middle Level

Bathroom (Handheld type) Bathroom (fixed type)

Water Pressure LowLarge Q’ty of discharged waterConserve water but not much

Water Pressure HigeSmall Q’ty of discharged water

Conserve water very much

III. The Unique Benefits

1. Powerfully increased water pressure

2. Water conservation effects

3. Technological comparison

4. Generation of natural negative ions and massage benefits

5. Convenient usage based on standardized specifications

6. An economic product ensuring long-lasting usage

1. Powerfully increased water pressure

The micro-sized holes enable the shower to maintain a water pressure of 2.4kgf/cm² even in facilities with low water pressure, and sprays are emitted from across the entire nozzle plate to ensure effective cleansing using a small quantity of water.

2.5 times stronger increased water pressure!

The frustration experienced by users under weak sprayswhen a shower that should take 10 minutes lasts 20 minutes, 30 minutes …

Water pressure may differ by floor level even within the same apartment building. The amazing Softrong showerhead has been developed for the benefit of all those users who have been frustrated by weak sprays in the shower!

The micro-sized holes featured in the Softrong showerhead maintains water pressure of 2.4kgf/ ㎠ even under low pressure conditions and emits sprays across the entire nozzle plate, ensuring effective cleansing with even a small quantity of water.

Frustrating showers Incredible water pressure!

2. Water conservation effects

Softrong’s exclusively patented product that represents a completely innovative approach to water conservation! Our spray nozzle plates feature microscopically designed hole shapes that reduce water discharge and have the effect of conserving 60% of water.

Conserve water to save on heating and water bills !

Under identical conditions, lifting the showerhead resulted in increased water pressure but 60% less water discharge.

The following is an example of a utilities bill reduced at a commercial venue by conserving hot water usage. Decreasing water discharge is an extremely effective means to reducing the cost of utilities.

Example of reduced utilities costs for hot water usageWater conservation test

Category

3. Technological comparison

Number of holes 240~300 holes, or 44~54 holes using the merging function 45~60 Holes 36 Holes

Water conserva-tion effect 30~60% Available for gen-

eral usage; the reference for com-

paring products designed for water

conservation

Conserves 30~40% of water compared to ordinary showerheads, but not by means of technological innovation but by merely reducing the number of holes. The number of holes is approximately 70% of the number in ordinary shower-heads.

Increased water pressure

Micro-sized holes result in 2~3 times stronger water pressure

Increased around twofold using atmo-sphericpressure vacuum suction technology

Pros & Cons

Can be installed regardless of water pressure level, emits an abundance of negative ions, conserves water and offers well-being shower benefits.

ㅡWater pressure is increased only when ex-isting water pressure conditions are ade-quate. In locations with low water pressure, causes severe noise levels and fails to in-crease water pressure

Intellectual Prop-erty Rights

Four patent registration in Korea for related technologies, International PCT application, Patent application in individual countries including China

ㅡ ㅡ

Cleansing bene-fits

Powerful yet gentle water sprays emitted from 240 holes maximize cleansing effects.

ㅡCan offer stronger sprays compared to or-dinary showerheads, but the low number of spray holes result in decreased cleans-ing effects

Softrong spray nozzle plate

Ordinary showerheads

Showerhead by other companies

4. Generation of natural negative ions and massage benefits

The water emitted through our specially designed holes are sprayed through nozzle plate which maximizes the shattering of water particles, which results in generating natural negative ions at a level equivalent to 200 times the level of negative ions emitted near waterfalls. The gentle yet powerful shower sprays facilitate blood circulation, stimulate the scalp, and help maintain the elasticity of skin.

Massage benefits & showers enhancing well-being with negative ions!

Specially designed holes (in heart or clover shapes) that are unique in the global market have the function of merging the water into 5~7 power-ful sprays, increasing the cleansing effect and di-rectly stimulating the scalp and skin to ensure a pleasurable shower experience.

The greatest feature of Softrong is the ability to generate natural negative ions at a level 200 times more powerful than natural waterfalls (using the Leonard effect) and to offer a powerful mist shower spray that ensures a gentle (water soften-ing effect) yet optimal cleansing experience.

It is also referred to as the water-fall effect. The potential energy that is generated when water falls from a high location is con-verted into electrical energy which has an effect on the water molecules, resulting in negative ions. The spray nozzle plates on Soft-rong showerheads utilizes this Leonard effect at a level exceed-ing natural conditions, by maxi-mizing the shattering of water sprays and water droplets to generate negative ions at a level 200 times higher than found near waterfalls (480.000/cc).

Leonard EffectGentle yet powerful massage!

Well-being shower experience!

5. Convenient usage based on standardized specifications

Softrong showerheads have been designed to maximize user convenience by using standardized specifications and by enabling easy replacement of the showerhead by hand without any special equipment. Users can rely on our trustworthy 1 year warranty.

Easy replacement / installation for everyone!

Turn the installed Softrong showerhead as shown in the image to easily disassemble the head for ultra-convenient replacement.

The cobra-type head can be turned and disassembled by hand for easy replacement.

With the connecting hose in a fixed position, hold and turn the head section for re-placement.

Easy replacement Cobra type Handheld type

6. An economic product ensuring long-lasting usage

Softrong showerheads contain highly durable plastic micro fine filters, with a convenient system enabling users to easily disassemble the showerhead by turning the head and clean out any impurities, etc. This design ensures long-lasting usage with one purchase, maximizing value for customers.

Long lasting usage with one purchase!

Turn in a counter-clockwise direction to open the head

The internal filters of the majority of other showerheads available in the market are made of felt-type fabric that collect impurities over the course of long use and are difficult to clean, which necessitates the replacement of the entire showerhead. By contrast, Softrong’s internal filter is a plastic dual filter made using ultrasonic deposition, which can be cleaned of any impurities, ensur-ing economic, long-term usage.

The head opens and disassembles.

Separate the silicon ring from the body of the showerhead.

The inner filter is easily removed by hand. Re-move the filter and begin cleaning. The spray nozzle plate can also be cleaned under flowing water.

After cleaning, slip the filter into place inside and replace the silicon ring into the Softrong rounding hole.

Turn the head clock-wise, in the opposite direction from when separating, to re-assemble the head.

What is a micro fine filter? Replacing the micro fine filter

Thank you

monster showerhead softrong company introduction

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