monitor social? nope. social leads. yup
TRANSCRIPT
Monitor Social? Nope. Social Leads. Yup.
Aseem Badshah Founder & CEO of Socedo @aseemb
@aseemb
Use social media to drive new leads and sales.
@aseemb
Broadcast Reactive Engagement
ProactiveOutreach
Marketing & PR Customer Service Sales & BizDev
@aseemb
@aseemb
@aseemb
BioBio
Interest SignalsInterest Signals
@aseemb
• Job Title (VP)• Company (Microsoft)• Profession (Marketing)• Interests (Hiking)• Location (Seattle)
Bio Criteria
@aseemb
• Competitors• Events• Keywords / Hashtags • Influencers• Articles
Interest Signals
@aseemb
@aseemb
@aseemb
Get contact information:
•Start a conversation•Send them to gated content
@aseemb
• Follow• Favorite• ReTweet• Like• Share• View
Light Touch
@aseemb
• Use the lead’s name• Ask a question• Use context
Medium Touch
@aseemb
• LinkedIn InMail• Direct Call• Email• FB Message
Heavy Touch
@aseemb
@aseemb
@aseemb
Leads Discovered
Review for Relevancy
Tweet is Favorited
1 hr. Later
Lead is Followed
Lead Follows
Back1 hr. Later
Direct Message is Sent
Did they respond or
fill out form?
@aseemb
@aseemb
