monica cornetti gamification 101 - 2020 workforce presentation for private client
DESCRIPTION
This slide deck is from a webcast that I prepared for a Fortune 500 company earlier this year. Because of a prior booking, I was unable to be at their event live, so we decided on an interactive webcast. I added soft-core gamification elements to the webcast to demonstrate the power of even these simple techniques, and also to help keep the audience engaged with the information. Access the script for this presentation Gamification 101: Are You Ready for the Gamers? at: http://www.slideshare.net/monicacornettientreprenow/gamification-101-2020-workforce-script-for-private-client-40828443 Annual Sales Meeting June, 2014 Webcast for Sales Directors and their teams Gamification 101: Are You Ready for the Gamers? At its core, Gamification is simply the use of game mechanics to make learning and instruction more fun. A well-designed and well-implemented Gamification program promotes engagement, meaning, mastery, and autonomy. If you’re like most people the term Gamification is new … but Gamification is simply about taking game mechanics and the spirit of games – fun, competition, and challenge, and applying it to real-world, non-game situations. Organizations that learn how to effectively use gamification to strengthen the intrinsic motivators of their employees will have a competitive edge in the marketplace. About The Presenter: A gamification keynote speaker and curriculum designer, Monica Cornetti is rated as the #1 Gamification Guru in the World by UK-Based Leaderboarded. She is the author of the book Totally Awesome Training Activity Guide: Put Gamification to Work for You. Monica’s niche is gamification used in the corporate environment. Contact Monica for information about hiring her to work with your group and learn how to apply gamification strategies that produce measurable, value-added ROI to your employee or client engagement strategies. [email protected] Connect with Monica (@monicacornetti) www.monicacornetti.comTRANSCRIPT
Workforce 2020Are You Ready for the
Gamers?
Gamification 101:
Hosted by International Speaker and AuthorMonica Cornetti
www.monicacornetti.com
Tweets:@monicacornetti#gamification
Here’s the challenge …
Take notes and list any questions that you have.
Listen for the top 3 ideas that you’d like to take back to your team.
I’ll be asking you to share these near the end of our time together.
Learning About Gamification
“The New Normal…” Bing Gordon, Venture Capitalist
The Gamers!
The G Generation
There’s always an answer Trial and error is the best approach It’s all about competition Make your own way in the world
The Lessons that Games Teach
The G Generation
Combination of Gen Xers and Millennials
USA - 40 million active social gamers 30% are over 45 50% of gamers are female 200 million gamers on Facebook
Are You a Gamer?
1. Yes! I play games at least 5 hours per week.
2. I am a social gamer, I play at least 1 hour a week
3. I played games growing up ... not so much as an adult
4. Who has time for games?
Do We All Play Games?
Boring tasks or chores
Rush Hour Roulette
Treadmill Alliteration
Activity Game
Tweets:@monicacornetti#gamification
Gamification is the use of game-thinking and game mechanics in a non-game
context in order to engage users and solve problems.
WHAT IS GAMIFICATION?
Familiar Examples of Gamification
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Tweets:@monicacornetti#gamification
What are Your Business Objectives?
What are Your Business Objectives?
Help employee:• Understand company's values and priorities • Build optimistic attitude towards company• Set performance expectations• Avoiding misunderstandings• Decrease learning curve • Feel valued
Game Mechanic: Progression
User Centered Design
Tweets:@monicacornetti#gamification
Bartle’s Player Types
Achievers
Explorers
Socializers
Killers
http://www.gamerdna.com/quizzes
Daniel Pink - Drive
Self Determination Theory:• Autonomy• Mastery• Purpose
Tweets:@monicacornetti#gamification
A Test…
A new-hire safety training course in which students group up and head out into the plant to question workers on the ground about their own experiences on the job.
The new hires return and report their findings to one another, and even have a little fun while they’re at it.
Autonomy
Let’s Try Another…
Company goals are clearly explained to new employees. Using the principle of “cascading information,” new workers are then given goals one at a time. A second goal is given only when the first is finished. Cascading information delivery gives the employee incentive to get to the “next” goal.
Purpose
Think About It…
Do work and fun need to be mutually exclusive in a professional and profitable company
such as yours?
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Tweets:@monicacornetti#gamification
Gamification Simplified
Gamification is the use of game elements
and game-design techniques
in non-game contexts.
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Tweets:@monicacornetti#gamification
Game Elements
1.Avatars2.Badges3.Collections4.Game Boards
5.Leaderboards6.Levels7.Narrative8.Points
Game Mechanics1.Challenge2.Chance3.Competition4.Cooperation5.Feedback
6.Resource Acquisition7.Rewards8.Transactions9.Turns10.Win States
Non-game Contexts
Internal Gamification
improve productivity encourage innovation
enhance teamworktraining/
development
External Gamification
improve relationships
increase engagement
brand awarenesscustomer loyalty
Behavior-Change
Gamificationlower obesityexercise more
reduce health costseffective education
Comments or Questions
Let’s Talk: What comments, concerns, or questions do you have on the information we’ve covered so far?
Gamification – A Learning and Design Adventure
Business ObjectivesEpic Story or Adventure
Game Elements & Design
Behaviors & Motivators
Is it Fun?
Here’s the challenge …
Take notes and list any questions that you have.
Listen for the top 3 ideas that you’d like to take back to your team.
I’ll be asking you to share these near the end of our time together.
We’re Learning About Gamification
Gamification Keynote Speaker and Curriculum Designer
Acclaimed Author & International SpeakerRecognized Player in Thinking Differently
Connect with Monica
monicacornetti.com
Twitter: www.twitter.com/monicacornettiLinkedIn: www.linkedin.com/in/monicacornettiFacebook: www.facebook.com/monicacornetti.entreprenow
www.monicacornetti.com