mongol rally introduction for coca cola
TRANSCRIPT
10,000 Miles | 3 Deserts | 5 Mountain Ranges | 19 Countries | 1/3rd of Globe | A 1000 cc car | 4 Indians
WHAT IS MONGOL RALLY?
MONGOL RALLY IN NUMBERS
MONGOL RALLY ROUTE
3 DESERTS TO BE COVERED
10,000 Miles | 3 Deserts | 19 Countries | 1/3rd of Globe | A 1000 cc car | 4 Indians
5 MOUNTAIN RANGES TO BE COVERED
10,000 Miles | 5 Mountain Ranges | 19 Countries | 1/3rd of Globe | A 1000 cc car | 4 Indians
INDIA TEAM XOXO F
IRS
T I
ND
IAN
TE
AM
T
O T
AK
E P
AR
T IN
MO
NG
OL R
AL
LY
’14
ON-CAR ADVERTISEMENT
BRANDING OPPORTUNITIES
Attire
Use of Flags
Distribution of Brochures
On-Car Advertisement
Get caught by 50 million eyeballs
Social Media Advertisement
International Media Coverage
National Media Coverage
MEDIA MILEAGE
July 19, 2014 August 30, 2014
20 Days 20 Days
PRE RALLY POST RALLY DURING RALLY
PR
Med
ium
s
• Preparation Tweets to build up Toofani craze
• Release of the car and its details
• Gathering Support for the spirit from India’s common people
• Inspirational Video/Pics of the experience.
• Friends and Parents speak about successfully completing the rally
• Who’s going to be the next
PR IDEAS
July 19, 2014 August 30, 2014
20 Days 20 Days
Introduction / About Team
Good Luck by Sponsors
Relatives Speak
Proud to Sponsor
PR
idea
s
PR
Med
ium
s
• Updation of the day’s most critical event/activity. • Updation of tough time Toofani pictures followed up by beautiful
pictures , translating as an effort to achievement cycle. • Gatherings and promotional activity and pictures from places we
stay at, people we meet through the trip and their good wishes to us and thanks to our sponsors for making the dream come true.
• Checking at four square or some website while entering a new country, desert, mountain etc.
PRE RALLY POST RALLY DURING RALLY
BIG TOOFANIS IN ONE MONGOL RALLY
Have to cover 5 Big Mountain
Ranges of the world Have to cover 3 Big Deserts of
the world
Have to cover 1 entire Sea in
Ferry
Have to cover 10000 Miles in a 1
Liter engine
The trip covers 1/3rd of the entire
globe covering >19 countries An
d M
any
Mo
re…
.
Define own Route to reach
Ulaanbatar, Mongolia
WHY THUMSUP?
• 40+ days trip - A new challenge everyday • 10,000 Miles - Build for young adventurer • 3 Deserts - Need confidence & masculine attitude • Covering 1/3rd entire Globe - It’s no boys game • Mongol Rally in short – Taste the Thunder
TARGET AGENCIES AND MEDIUMS
Newspaper Television Magazine Social Media
CARE has been working in India for over 60 years, focusing on ending poverty and social injustice . We do
this through well-planned and comprehensive programmes in health, education, livelihoods and disaster
preparedness and response. We are part of the CARE International Confederation working in 84 countries for
a world where all people live in dignity and security.
TEAM XOXO INDIA CHARITY PARTNER
Kushal Agrawal [email protected]
+91 8050750238
Dharmin Ghetia [email protected]
+91 9604047220
GET IN TOUCH WITH US
Siddharth Parab [email protected]
+91 9922957923