easypaisa - money.transfer

Anybody - Anytime – Anywhere

Omar Moeen MalikManager Financial Services

20th Nov 2009

Agenda

About easypaisamoney.transfer product Customer benefits

Target Market Target Market Product Pricing Product Details

About easypaisa

Pakistan’s First Branchless Banking solution

Providing the un-banked population with accessible financial servicesaccessible financial services

The innovative product umbrella of easypaisa will provide complete convenience and empowerment to the people of Pakistan

Introducing money.transfer!

Any person can send and receive money to/from their family, friends, etc from any easypaisa Merchant in the most efficient, secure and convenient way

Not limited to Telenor subscribers or other mobile operator subscribers. Even people with no mobile phones can use this service!!

No registration is required to use this product

Customer Benefits

Convenience More than 4000 outlets Late working hours/Holidays

Security Security GSM standards security Instant SMS confirmation messages

Instant Transaction Not restricted to Telenor subscribers 24/7 Customer Support

Target Market

Any and All Domestic Remittances Users

Any Pakistani (e.g. Migrant Workers, Household Staff, Drivers, Guards, etc) sending Monthly Salaries home to their families from Urban Cities to Rural Villages

Parents sending funds to their children at educational Parents sending funds to their children at educational institutions in other cities for tuition fee, monthly pocket money etc

Frequent Travelers who don’t want to carry cash using this service as Travelers Cheques by sending money to themselves from one city and collecting the money in another city

Product Pricing

6 simple slabs for the customers with prices stated upfront No hidden charges

Transactional Limits (SBP regulations):• At most 3 transactions per month

• Rs. 10,000 per month sending and receiving

money.transfer Pricing Table

Slab Start Slab End Fee (Rs.) FED (16%) Total

0 1000 50 8 58

1001 2500 100 16 116

2501 4000 150 24 174

4001 6000 200 32 232

6001 8000 250 40 290

8001 10000 300 48 348

Pricing Details

How will the fee be deducted for a Money Transfer?

Fee for the transaction (including taxes) will be charged on top of the Money Transfer amount

Fee will only be charged to the Sender and not the Receiver

Example: A person who wants to transfer Rs. 1000 to another person would end up

paying Rs. 1000 + 58 to the Merchant (where Rs. 50 = Money Transfer fee & Rs. 8 = taxes).

Receiver does not need to pay anything and will be able to pick up Rs. 1000 from any easypaisa Merchant.

What’s required for money.transfer?

The Sender needs to bring: original, valid Nadra CNIC and a photocopy Receiver's CNIC number

Sender to enter a 5-digit secret transaction pass-code during sendingduring sending

The Receiver needs to bring: original, valid Nadra CNIC and a photocopy Transaction ID (system generated) 5 digit secret transaction pass-code (entered by Sender)

Sender and Receiver’s Phone Numbers are optional

Sending Process Complete

Sender has to collect a filled out, stamped Receipt from the Merchant for his records - Mandatory

Confirmation Messages on Sending & Receiving

Sender receives a SMS from 3737

Merchant receives a SMS from 3737

Receiver receives a SMS from 3737

Trx ID 90772. You have sent Rs. 2000 to CNIC

4220365267929.The fee for this transaction is Rs. 116. Please pay Rs. 2116

to the merchant

Trx ID 90772. Please collect Rs. 2116 from the customer. Rs. 2000 have

been sent to CNIC 4220365267929 and your new MWallet balance is

Rs. 17926

Trx ID 90772. CNIC 6110165267929 has sent you Rs. 2000. You can withdraw/collect this

cash from any easypaisa merchant by giving your

CNIC, Trx ID and transaction Passcode

easypaisa Locations

Where can customers send/receive Money from?

All Telenor Sales & Service Centers (24) All Tameer Bank Branches (30) All Telenor Franchises (232)

All easypaisa Retailers (4117) All easypaisa Retailers (4117)

www.easypaisa.com.pk

easypaisa Info Services*(for Telenor subscribers only)

Send a SMS with text “ep” to 3737

- Find Nearest Merchant- Find Merchants by City

Customer / Dealer Support

24 / 7 Help Line for Customers and Merchants

Help Line for Telenor Customers (345) Help Line for non-Telenor Customers (111-345-100) Help Line for non-Telenor Customers (111-345-100)

Help Line for Merchants (345-545)

Q & A