money making marketing - marketing that gets you money, not just "likes"
DESCRIPTION
Are you tired of marketing that gets you no results or results that don't translate into money in your pocket? Are you sure half your advertising isn't working - but don't know which half? Are you ready to transform your marketing into an engine that brings people to you who are already interested in buying what you offer? If you are - you need to review these slides - if you are happy with your marketing or don't need interested prospects - spend your time somewhere else.TRANSCRIPT
© 2014 Malcolm T. Upton
Marketing That Makes MoneyMoney Making
Marketing
© 2014 Malcolm T. Upton
I know that half myadvertising doesn’t
work. The problem is,I don’t know which half…
- John Wannamaker
© 2014 Malcolm T. Upton
© 2014 Malcolm T. Upton
The most important business benefit I have received from Dr. Malcolm … is consistent constructive feedback on any marketing question I have had. Marketing is such a vast, complex field, in which I felt completely lost. Shortening the learning curve has saved me a lot of headaches, time and money. His insight and advice has been invaluable.Eva RosenkrantzOwner, WellYes Today
Shortening The Learning Curve…
© 2014 Malcolm T. Upton
What Is Marketing?
Find CustomersCreate Demand
Get Your Name Out
Sell Stuff
Build Brand
Generate Leads
Educate
Convince People
© 2014 Malcolm T. Upton
Marketing Is…
Art DemandCreation
BrandBuilding
ProspectAttraction
© 2014 Malcolm T. Upton
Alice asked, “Cheshire Puss, Would you tell me, please, which way I ought to go from here?
“I don’t much care where-” said Alice
“Then it doesn’t matter which way you go,” said the Cat
“That depends a good deal on where you want to get to,” said the Cat.
© 2014 Malcolm T. Upton
Goal In Business
Help PeopleHave Freedom
Control of my TimeGive Back
Financial Goals
© 2014 Malcolm T. Upton
Operations
Provide More Value Than The
Customer Expects
Sales
Convert Interested Prospect To
Buying Customer
Marketing
Attract Interested Prospects (Repel
Uninterested)
© 2014 Malcolm T. Upton
© 2014 Malcolm T. Upton
1. Results Rule – Period2. Thou shalt have an
offer or offers3. Thou shalt have a
reason to respond now
4. Thou shalt provide clear instructions on how to respond
5. Thou shalt track and measure
6. Thou shalt follow-up
7. Thou shalt have strong copy
8. Thou shalt not pay for brand building
9. Thou shalt continue, change, or stop based solely on results (see first commandment)
9 Commandments Of Money Making Marketing
© 2014 Malcolm T. Upton
Marketing Piece Checklist
Attention capturing headline
Second read◦ Subheadlines◦ Bullets◦ Bolds
Focused on Benefits Keep It Super
Simple Wise use of
graphics/ images
Wise use of white space
Clear, enticing offer Clear, specific call
to action Reason to respond
now Tracking information Follow-up
information
© 2014 Malcolm T. Upton