monetizing your event technology
DESCRIPTION
Event technology can bring in more, higher-paying sponsorship and participation opportunities. Discover the range of opportunities available across event solutions and find out how you can empower your sales team to sell them.TRANSCRIPT
Monetizing your Event Technology
Agenda
Why?
Event tech can bring in more, higher-paying sponsorship and participation opportunities
Where?
The range of opportunities across event solutions
How?
Empowering your sales teams to sell the opportunities
WHY? Event tech can bring in more, higher-paying sponsorship and participation
opportunities
Offer more value to your Stakeholders
Clicks, Impressions, Opens
Who has viewed their profile &
downloaded their content (types of
people/list of contacts)
Declared
CapturedInferred
Highly
targeted
WHERE? The range of opportunities
across event solutions
The Increased Opportunities
Enhanced Exhibitor/Company Listing• Give them the chance to get
an upper hand against competitors
• Offer highlighted longer profiles, products, more downloadables
Loading Screen and Home Screen• Prime location, when the
app is opened, the higher paying sponsor can be featured
The Increased Opportunities
Email Marketing• Straight to attendees’ inbox• Can be targeted by interest,
category and location to give the best results
• Your sponsors can be displayed as a recommendation to relevant attendees
Networking Emails• Promote sponsors’ news and
information when signing into a session
• Add sponsor logos to networking emails sent between attendees
The Increased OpportunitiesPush Messaging• Send to the users’ mobile
phone and desktop web portal inbox
• Notification pops up on their screen
• Send to targeted audiences
Gamification • Sponsor games and contests,
with a prize to increase interaction
• Use a Treasure/Scavenger Hunt to send attendees to sponsors’ booths to enter the competition
• Track all interaction
The Increased Opportunities
On your Event Map (Portal and Mobile App• Sponsors can appear on the
venue page• Sponsor logos can be added to
both booths and exhibition zones with their brand colours
On-Site Event App Support• Give your sponsors a chance to
feature on the booth and on touch-screens that demonstrate the app and portal
Transactional Opportunities
Set up Meetings for SponsorsSend Meeting Requests for your SponsorsSupply Sponsors with Meeting Credits so that they can set up a certain amount of meetings before they attend your event
Coming Soon…….
Geo Ring Fencing• Each zone of the exhibition or event
floor could be sponsored by an exhibitor • Attendees entering the zone could be
pushed information to encourage a visit to the sponsor’s stand
HOW?Empowering your sales teams to
sell the opportunities
Tips to Empowering your Sales Team
Sell Early• Before the app is live
Create Sponsorship Packages – • Basic Listing, Enhanced Listing, Bronze (extra opportunities
through gamification), Silver (include banners), Gold (home page banners, loading screens, push message & email sponsoring)
More than one Sponsor with the Package types above• Enhanced Listing – Unlimited• Bronze – 5• Silver – 3• Gold - 1
Use the Right Statistics• Demonstrate the reach of your event app and web portal.• Typically the percentage of attendees using our solution is:
Expos
40%-60%
Conferences
60%-80%
Corporate
90%-100%
Tips to Empowering your Sales Team
Tips to Empowering your Sales Team
Let them know WHO will be using it• From our experience there are five types of attendee:
Tell them WHY your attendees will use the event tech:
Tips to Empowering your Sales Team
Planning attendance on the web before the event: • Sending messages• Setting up meetings• Choosing exhibitors to
see• Sessions to attend
Mobile App on the go: • Finding their way around• Making Notes• Checking Schedule
Our Top Tip to Sponsorship
Make a list of your top exhibitors/partners to target with SponsorshipThose who are visibly focusing on mobile marketing as they will be more interested in mobile brand recognition
We’d love to hear from you!