Katy Widrick | KatyWidrick.com | @kwidrick

{without selling out}

Monetize Your Blog

Katy Widrick | KatyWidrick.com | @kwidrick

"I am not interested in money. I just want to be wonderful."

By Los Angeles Times [Public domain], via Wikimedia Commons

Katy Widrick | KatyWidrick.com | @kwidrick

sourcesAd networks !Private ads !Affiliate sales !Sponsored posts !Event sponsorships !freelance/contract

Katy Widrick | KatyWidrick.com | @kwidrick

ad networksCompanies or organizations that organize a group

of bloggers then connect them with a group of advertisers.

Katy Widrick | KatyWidrick.com | @kwidrick

Example: $2 per 1,000 page views ($2 CPM)

1,000 page views a day x 30 days X $2 CPM = $60/month

CPM can range from $.25-$8+ CPM (average is in the low end)

CPC (cost per click) is performance based

ad networks

Katy Widrick | KatyWidrick.com | @kwidrick

private adsAds that are arranged for between one blogger

(or a few, but not a large group) and one organization.

Katy Widrick | KatyWidrick.com | @kwidrick

Private Ads

Example: $1 per 1,000 page views ($1 CPM)

1,000 page views a day x 30 days X $1CPM X 4 ads = $120/month

Flat fees can range from $5-????

impression guarantees with flexible timelines

blogger provides analytics

Katy Widrick | KatyWidrick.com | @kwidrick

sponsored posts

Compensated with:

Cash (avg. $25-75; can go as high as $500-750)

Products

Giveaways

one-off or recurring

Brands or organizations compensate bloggers — in cash or product — for a post or posts.

Katy Widrick | KatyWidrick.com | @kwidrick

affiliate salesFor each product that the blogger sells, via

personalized and exclusive tracking code or link, the blogger gets a percentage of that sale.

Katy Widrick | KatyWidrick.com | @kwidrick

Affiliate Sales

Example: 10% of product sales

$200 product x 1 X 10% = $20 for blogger

$10 product x 200 X 10% = $200 for blogger

Earn credits for referrals/sales

Katy Widrick | KatyWidrick.com | @kwidrick

Product SalesDirect sales, usually of e-books, apparel and

services.

event sponsorships

Brands or organizations contract with a blogger for representation and/or product ambassadorship

at conferences, travel events, seminars, etc.

freelance/contract work

Bloggers are paid for writing posts (or doing graphics, Web development, etc.) on sites that are

not their own.

Katy Widrick | KatyWidrick.com | @kwidrick

best practices (aka: make your partners

happy but don’t drive your readers away)

Katy Widrick | KatyWidrick.com | @kwidrick

Your portfolio: Media Kit

Rate Sheet Cover letter

Katy Widrick | KatyWidrick.com | @kwidrick

Design- Your Full Name

- Your Website

- A Brief

Description

- Social Media

- Analytics/

Statistics

- Contact Info

Info- Photo and/or

Logo - Clean and Classy - Representative - Typo-Free! - Third Person

- Ad Rates/Sizes - Testimonials - Proof of

Performance

Optionalss

s

Katy Widrick | KatyWidrick.com | @kwidrick

- Recent Photo

- Blog Header

- Short Bio and

About Sections

With Keywords

- Social Icons

- Statistics, Services,

Benefits

Katy Widrick | KatyWidrick.com | @kwidrick

best practicesBe open and honest

Post your policies

Know the law(s)

Be selective

Go Above and Beyond

Learn How to Measure

regular roundups/thank yous

easy-to-find media kit

solicit (and respond to!) reader feedback

Pay it forward

Haters Gonna Hate

Katy Widrick | KatyWidrick.com | @kwidrick

a few of my favorite things

Katy Widrick | KatyWidrick.com | @kwidrick

a few of my favorite things

Fitfluential

clever girls collective

the sits girls

sway group

swerve

izea/socialspark

commission junction

share a sale

she heard

shopsense/shopstyle

Katy Widrick | KatyWidrick.com | @kwidrick

questions?