monetizing hosted unified communications
DESCRIPTION
Statistics on monetization of hosted unified communications and how moving your pbx to the cloud can not only add functionality like instant messaging and presence, but also save money through both decreased opex and increased productivity.TRANSCRIPT
Monetizing Hosted Unified Communications
Malachi ThreadgillSr. Director – Digital Marketing
Confidential and Proprietary. Subject to Non-Disclosure Agreement.
HI, MY NAME IS MALACHI THREADGILL
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About me
Malachi Threadgill
Sr. Director Digital Marketing
ANPI – Leading Hosted UC Provider
Reside in Dallas
10+ Years Digital Experience
8+ Years SaaS Experience
6+ Years Telecom Experience
I met the WOZ
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Confidential and Proprietary. Subject to Non-Disclosure Agreement.
HOW MANY PEOPLE KNOW WHAT HOSTED UC IS?
Quick Question
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SOME INTERESTING STATISTICS
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The Case for Hosted UC
Today, the communications market for businesses with under 100 lines is a roughly $15 billion.
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The Case for Hosted UC
Hosted Unified Communications will grow from $2.8b in 2010, to $5.5b in 2014. (Radicati Group)
Margins for UC range from 40% to 70%.
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The Case for Hosted UC
$377 billion to be spent on VoIP, UC and business hosted services over thenext 5 years. (Infonetics)
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The Case for Hosted UC
The number of seats for hosted business VoIP and UC is on track to more than double between 2013 and 2016. (Infonetics)
Market lifecycle stage is early adopter with weak barriers of entry.
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WHY WOULD A BUSINESS TRANSITION TO HOSTED UC?
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Hosted UC Business Drivers
Eliminate/Reduce Capital Expenditures
• Redirect capital to other business considerations
• Lower / Remove Maintenance Costs
• Improve ROI
• Lowered TCO
Confidential and Proprietary. Subject to Non-Disclosure Agreement.
Hosted UC Business Drivers
Eliminate/Reduce Capital Expenditures
• Redirect capital to other business considerations
• Remove Maintenance Costs
• Improve ROI
• Lowered TCO
Avoid Technology Obsolescence
• Remain current with regard to features and services
• Reduce time to implement, train and activate new services
• Staff expertise is allocated to business-centric applications
Confidential and Proprietary. Subject to Non-Disclosure Agreement.
Hosted UC Business Drivers
Eliminate/Reduce Capital Expenditures
• Redirect capital to other business considerations
• Remove Maintenance Costs
• Improve ROI
• Lowered TCO
Avoid Technology Obsolescence
• Remain current with regard to features and services
• Reduce time to implement, train and activate new services
• Staff expertise is allocated to business-centric applications
Attain Business Continuity
• Replace the PBX, which is a single point of failure
• Access the cloud from any location over a carrier-grade network
• Support mobile workers, home workers and remote offices
Confidential and Proprietary. Subject to Non-Disclosure Agreement.
Hosted UC Business Drivers
Eliminate/Reduce Capital Expenditures
• Redirect capital to other business considerations
• Remove Maintenance Costs
• Improve ROI
• Lowered TCO
Avoid Technology Obsolescence
• Remain current with regard to features and services
• Reduce time to implement, train and activate new services
• Staff expertise is allocated to business-centric applications
Attain Business Continuity
• Replace the PBX, which is a single point of failure
• Access the cloud from any location over a carrier-grade network
• Support mobile workers, home workers and remote offices
Improve Productivity and
Mobility
• Unified Messaging
• Mobility tools and applications
• Audio/Web/Video Collaboration
Confidential and Proprietary. Subject to Non-Disclosure Agreement.
Why these Benefits?
1. Five of the six most stated UC benefits are on the list of highest priority goals for SMBs
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Confidential and Proprietary. Subject to Non-Disclosure Agreement.
Why these Benefits?
2. They resonate with SMBs because they are measurable & relate to either an improvement in revenue or noticeable reduction in costs
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Confidential and Proprietary. Subject to Non-Disclosure Agreement.
Why these Benefits?
3. They are directly influenced by the implementation and adoption of a Hosted UC solution
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MONETIZATION OF UC
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Monetizing Hosted UC Parameters
• Business Size
• 22 employees (average small business)
• 100 employees (midpoint between small and midsize business)
• Per Employee Compensation
• $51,000 per year
• $24.52 per hour
• $0.408654 per minute
• Per Employee Work Period
• 260 days per year
• 2080 hours per year at 8 hours per day
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Confidential and Proprietary. Subject to Non-Disclosure Agreement.
Monetizing Hosted UC Example22 Employees
Assumption: Savings is 30 minutes per employee per day:
• Minutes saved / year = 30*260 or 7800
• 22 employees save 7800*22 or 171,600 minutes per year
• 2,860 Hours Saved
• 357.5 Business Days Saved!
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Confidential and Proprietary. Subject to Non-Disclosure Agreement.
Monetizing Hosted UC Example100 Employees
Assumption: Savings is 30 minutes per employee per day:
• Minutes saved / year = 30*260 or 7800
• 100 employees save 7800*100 or 780,000 minutes per year
• 13,000 Hours Saved
• 1,625 Business Days Saved!!!
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Confidential and Proprietary. Subject to Non-Disclosure Agreement.
Monetizing Hosted UC Example
Assumption: Savings is 30 minutes per employee per day:
Monetary savings ($0.408654 per minute)22
22 employees save $70,125 per year
100 employees save $318,750 per year
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PRODUCTIVITY AND MOBILITY
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Increase ProductivityHosted Unified Communications
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With Integrated Messaging
• Reach the right people quickly
• Contact using a single number
• Establish ad hoc audio, web and video conferences
• Leverage mobile devices
5-15 Minutes / Event
16-30 Minutes / Event
31-60 Minutes / Event
0% 20% 40% 60%
Time Savings
*Forrester Research Inc.
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Increase MobilityHosted Unified Communications
Smartphones are used as the primary device for online access by 50% of users
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Increase MobilityHosted Unified Communications
43% of business owners use a cell phone as their primary communications platform
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Increase MobilityHosted Unified Communications
60% of small businesses owners now allow their workers to telecommute (NSBA)
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Increase MobilityHosted Unified Communications
Enterprise workers listed “Sharing Files” and “Participating in a Multimedia Conference” as the two most “painful” tasks to perform when working offsite
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Increase MobilityHosted Unified Communications
Smartphones now make up 69.6% of cell phone users (comScore); 42% of the population have tablets (Forbes).
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!=
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Increase MobilityHosted Unified Communications
• Only 20% of Smartphone usage in the US is for making phone calls; only 10% in Europe.
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!=
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Increase MobilityHosted Unified Communications
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=
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ALL OF THIS ON YOURSMART PHONE
Voicemail
Fax
IM / Presence
Collaboration
Integrated Mobility• Mobile Client• Chat• Presence• Desktop Sharing• Call Handling• Audio/Web/Video Collaboration• Outlook Integration
Confidential and Proprietary. Subject to Non-Disclosure Agreement.
COLLABORATION
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Increase CollaborationHosted Unified Communications
18% of projects are delayed because of ineffective team collaboration
16% of projects are delayed because a decision maker could not be reached
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Increase CollaborationHosted Unified Communications
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• Over 75% percent of organizations experienced improved productivity of employees across geographically-dispersed locations due to voice and video conferencing
Source: Chadwick Martin Bailey
Confidential and Proprietary. Subject to Non-Disclosure Agreement.
Increase CollaborationHosted Unified Communications
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• 46% of organizations realized travel savings of more than five days per employee annually
Source: Chadwick Martin Bailey
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Increase CollaborationHosted Unified Communications
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• 64% of organizations experienced reduced travel costs of over 10%.
Source: Chadwick Martin Bailey
Confidential and Proprietary. Subject to Non-Disclosure Agreement.
Increase CollaborationHosted Unified Communications
54% of organizations saved up to 20 minutes
per employee daily by escalating IM chats into phone calls.
50% of organizations saved up to 20 minutes
per employee daily by escalating IM chats into Web conferences.
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CAPEX AND OBSOLESCENCE
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Eliminate/Reduce Capital ExpendituresHosted Unified Communications
By moving to hosted, Companies were able to reduce their 3-year TCO by 54%. IDC
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Eliminate/Reduce Capital ExpendituresHosted Unified Communications
Hosted can make the difference between an organization being 20% efficient and being 80% efficient. Diversity Limited
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Eliminate/Reduce Capital ExpendituresHosted Unified Communications
CAPEX per employment for premises-based UC ranges from $550 to $900 depending upon business size, with SMBs spending the most and enterprises the least. Phone Wire
IT maintenance is around 80% of total IT expenditure, thus the shift to hosted. Gartner
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Technology ObsolescenceHosted Unified Communications
• The Speed of Innovation is Dizzying
• Average lifespan for a handset in the U.S. is 21.7 months – Recon Analytics
• Average laptop life span is 2.5 years and dropping – Computer World
• Average server life span is 3 years and dropping – Computer World
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Confidential and Proprietary. Subject to Non-Disclosure Agreement.
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Technology ObsolescenceHosted Unified Communications
New IP PBXs are forecasted to last only 5–6 years, while traditional PBXs could be counted on for 8.5 or more years. – Network World
One study respondent indicated that they had to replace their PBX after only three years because the upgrade cost was almost equal to the original capital expenditure.
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Confidential and Proprietary. Subject to Non-Disclosure Agreement.
Prevent Technology ObsolescenceHosted Unified Communications
Hosted communications allows businesses to avoid wasting money:
• As much as 20% of money spent on upgrades is wasted Hopkins and Keller
• 71% of such projects did not meet the users’ expectations Standish Group
Confidential and Proprietary. Subject to Non-Disclosure Agreement.
Prevent Technology ObsolescenceHosted Unified Communications
Cost Elements
• IP PBX with UC features cost between $500 to $900 per employee
• Upgrade cost is 40% to 60% of the initial purchase price
• Two upgrades required over the life of the PBX
Confidential and Proprietary. Subject to Non-Disclosure Agreement.
BUSINESS CONTINUITY
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Achieve Business ContinuityHosted Unified Communications
50% of SMBs admit to not having Business Continuity or Disaster Recovery plans in place with only 28% having a plan in place
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Achieve Business ContinuityHosted Unified Communications
70% of small firms that experience a major data loss go out of business within a year. – Strategic Research Corp and DTI/PWC
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Achieve Business ContinuityHosted Unified Communications
43% of businesses that experience a disaster and have no emergency plan never reopen; of those that do reopen, only 29% exceed two years. – The Hartford Financial Services Group
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Achieve Business ContinuityHosted Unified Communications
46% of businesses stated employees could not access the necessary company resources to do their jobs during an outage.
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MONETIZATION ANNUAL SAVINGS
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What’s the Annual Savings/Benefit22 Employees
22 Employees
Productivity $70,476
Mobility $70,356
Collaboration $93,808
Travel $32,450
CAPEX $20,900
Obsolescence $3,046
Bus. Continuity “Priceless”
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What’s the Annual Savings/Benefit100 Employees
100 Employees
Productivity$290,804
Mobility$319,800
Collaboration $426,400
Travel$147,500
CAPEX $75,000
Obsolescence $11,538
Bus. Continuity “≈Priceless”55
Confidential and Proprietary. Subject to Non-Disclosure Agreement.
Hosted Unified Communications
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Increase Productivity Enable Mobility Increase
CollaborationAchieve Business
Continuity
Eliminate/Reduce Capital
Expenditures
Avoid Technology Obsolescence
Confidential and Proprietary. Subject to Non-Disclosure Agreement.
Hosted Unified Communications
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Now You know the Rest of the Story!
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www.anpi.com
Malachi Threadgill
Email: [email protected]
214.377.0919
@malachiii
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