monetizing fast it - cisco€¦ · presentation_id © 2015 cisco and/or its affiliates. all rights...
TRANSCRIPT
Monetizing FAST IT
Adam Radford
Distinguished Systems Engineer
© 2015 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public
Change….
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Change….
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Two Things
Bespoke Prescriptive
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Two Things
BeSpoke Prescriptive
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Caution…
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Data Center Campus/Wan Collaboration
ON-PREM – SIMPLIFIED/AUTOMATED
© 2015 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public
Data Center Campus/Wan Collaboration
ON-PREM – SIMPLIFIED/AUTOMATED
Public Cloud Cloud Managed Cloud Collaboration
CLOUD MANAGED/DELIVERED
© 2015 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public
Data Center Campus/Wan Collaboration
ON-PREM – SIMPLIFIED/AUTOMATED
Inte
rclo
ud
Hybrid
Fusio
n
Public Cloud Cloud Managed Cloud Collaboration
CLOUD MANAGED/DELIVERED
© 2015 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public
FAST IT is…
Simple:89% complexity is big issue
48% "very significant challenge"
46% "spend outside IT" complexity
Smart:90% "agile" future of IT
83% agile infrastructure demand
94% FAST key to future
Secure:75% increased threats
42% volume of data
97% network important
Source: Cisco FAST IT Study. 1414 respondees
http://www.cisco.com/c/dam/assets/sol/exec_persp/futureofit/fast-it-socialpaper/pdf/Fast_IT_Full_Study_Findings_081414FINAL.pdf
"Where there is Mystery there is margin"
© 2015 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public
© 2015 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public
AS-IS
TO-BE
Monetizing Plans
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Not Monetizing Complexity Really NOT… Please NOT!
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Monetizing "Simple"
Simple <> Dumb
Simple = Integrated
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What is an Application Programming Interface (API)?
Your
App
Their
AppAPI
REQUEST
DATA
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APIs Platforms -> Smart
60%
15,046
23,186
75%
34,722 - 2010
© 2015 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public
Monetizing API/Platforms
Integration
Data Center Campus/Wan Collaboration
horizontal
vertical
ON-PREM – SIMPLIFIED/AUTOMATED
Eureka Skydeck
"Platform": Increase Consumption
© 2015 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public
Implications of Conway's Law
Customer Structure?
Your Structure?
Your "Partners"
Distribution?
Org Structure <-> Technology Solution
Image credit: http://www.bonkersworld.net/organizational-charts/ Manu Cornet
© 2015 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public
Hard Slog
Winner
LoserEasy Win
Change is Easy?
Familiarity
CapabilityP
latfo
rms
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Change Stability "Config" as "Code"
Monetizing Change
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Philosophical and Cultural Change
Monetize Process Change
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Monetize Proof
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Monetizing Secure
Every company is
a security company
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Libre
not
Gratis
Richard Stallman - 1983
Monetizing "Free"
Community of One
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Monetizing Skills
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Don't Believe Me?
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Summary
Change… SimpleSmartSecure
Monetize:• Plans• Simple• Smart• Change• Proof• Secure• "Free"• Skills
Thank you.
