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  • Jan. 15th, 2015

    Welcome, App Devs! Wi-Finetwork: Studentpassword: Improving

  • Introduction

    Nick Culbertson - www.appstore.com/nickculbertson nickculbertson@gmail.com

    Next Months Meetup:

    SHOW & TELL - Thursday, Feb 19th @ 7pm

  • Overview App Market Statistics* Monetization Options How the Pros Monetize Tips to Earn More in 2015

    *Charts from AppAnnie.com & statista.com

    Monetization: How the Top Free Apps Make Money

  • App Market Statistics: Questions

    1. Has the App Store plateaued? 2. Which earns more: Paid or Free apps? 3. Which revenue model ranks supreme? 4. Is the game category too crowded? 5. Is Apple still the top dog?

  • Apple App Download Growth

  • Apple App # Growth

  • Google Play # Growth

  • Google Play vs. Apple

  • Mobile App Downloads: The Future

  • App Revenue

  • Top Grossing Apple Apps Top 10 Apps = All Free Top 25 Apps =

    2 Paid (Trivia Crack* &

    Minecraft) Top 100 Apps =

    Only 6 Paid (3 contain IAP) No IAP for "Removing Ads

    * Trivia Crack Free ranks

    higher than Trivia Crack Paid

  • Top Grossing Google Play Apps

    Top 100 Apps =

    Only 2 Paid (Trivia

    Crack* and Minecraft)

    98/100 Are Games

    22/100 Casino Games

  • Top Grossing Windows Phone AppsOf the top 50 highest grossing Windows Phone apps, 44 used in-app purchases.

  • Top Free iOS App Earners

  • IAP Revenue in The Future

  • Apple App Store Games Growth

  • Apple Top Categories (find a niche)

  • Google Play Trends

  • iOS Trends

  • App Market Statistics: Wrap-Up 1. Has the App Store plateaued? 2. Which earns more: Paid or Free apps? 3. Which revenue model ranks supreme? 4. Is the game category too crowded? 5. Is Apple still the top dog?

  • App Market Statistics: Wrap-Up 1. Has the App Store plateaued? No, the App Store is GROWING! 2. Which earns more: Paid or Free apps? 3. Which revenue model ranks supreme? 4. Is the game category too crowded? 5. Is Apple still the top dog?

  • App Market Statistics: Wrap-Up 1. Has the App Store plateaued? No, the App Store is GROWING! 2. Which earns more: Paid or Free apps? Free apps are the top

    earners! 3. Which revenue model ranks supreme? 4. Is the game category too crowded? 5. Is Apple still the top dog?

  • App Market Statistics: Wrap-Up

    1. Has the App Store plateaued? No, the App Store is GROWING! 2. Which earns more: Paid or Free apps? Free apps are the top

    earners! 3. Which revenue model ranks supreme? IAP has the highest

    yield & compound growth is expected. 4. Is the game category too crowded? 5. Is Apple still the top dog?

  • App Market Statistics: Wrap-Up 1. Has the App Store plateaued? No, the App Store is GROWING! 2. Which earns more: Paid or Free apps? Free apps are the top

    earners! 3. Which revenue model ranks supreme? IAP has the highest

    yield & compound growth is expected. 4. Is the game category too crowded? Yes, but there is still room to

    grow. Finding a niche will be increasingly crucial. 5. Is Apple still the top dog?

  • App Market Statistics: Wrap-Up 1. Has the App Store plateaued? No, the App Store is GROWING! 2. Which earns more: Paid or Free apps? Free apps are the top

    earners! 3. Which revenue model ranks supreme? IAP has the highest

    yield & compound growth is expected. 4. Is the game category too crowded? Yes, but there is still room to

    grow. Finding a niche will be increasingly crucial. 5. Is Apple still the top dog? Yes, but Google Play is too big to

    ignore anymore. Windows Phone is silently growing.

  • Monetization Options: Questions

    1. How can you monetize your app? 2. Which earns more; Ads or IAP? 3. Which ad network should you use?

  • Monetization Options: Defined Native Ads - i.e. Facebook Banner Ads - i.e. Flappy Bird Interstitial (Video & Overlay) - i.e. Angry Birds Epic List Ads - i.e. Coin Dozer ;) More Apps - i.e. Chartboost Mediation - i.e. Admob Affiliate Links - i.e. Apple Affiliate Program In-App Purchases - i.e. Most Top Earning Apps

  • Which Platform to Use

    Numerous Options Banner Ads - Admob Interstitial - Chartboost, AppLovin, iAd, Tapjoy Implementation - CodeCanyon

  • In-App Purchases

    Extra Content - i.e. Bonus Maps in Angry Birds Consumables - i.e. Extra health or Currency Subscriptions - i.e. Spotify

  • Monetization Options: Wrap-Up

    1. How can you monetize your app? 2. Which earns more; Ads or IAP? 3. Which ad network should you use?

  • Monetization Options: Wrap-Up 1. How can you monetize your app? There are several

    options to monetize your apps through Ads & IAP. 2. Which earns more; Ads or IAP? 3. Which ad network should you use?

  • Monetization Options: Wrap-Up

    1. How can you monetize your app? There are several options to monetize your apps through Ads & IAP.

    2. Which earns more; Ads or IAP? IAP earns more than Ads but is more risky. Try both!

    3. Which ad network should you use?

  • Monetization Options: Wrap-Up 1. How can you monetize your app? There are several

    options to monetize your apps through Ads & IAP. 2. Which earns more; Ads or IAP? IAP earns more than

    Ads but is more risky. Try both! 3. Which ad network should you use? Banner ads try

    Admob/Interstitials try Chartboost, Admob, AppLovin, Tapjoy, iAd, or others

  • How the Pros Monetize: The List

    1. Clash of Clans (Ranked 1 in Grossing) 2. Candy Crush (Ranked 3 in Grossing) 3. Big Fish Casino (Ranked 7 in Grossing) 4. Trivia Crack (Ranked 11 in Grossing/1 in Downloads) 5. Kim Kardashian (Ranked 20 in Grossing)

  • Number of IAPs & Costs

    1. Clash of Clans - 6 from $4.99 to $99.99 2. Candy Crush - 10+ from $.99 to $74.99 (top 10) 3. Big Fish Casino - 10+ from $1.99 to $99.99 (top 10) 4. Trivia Crack - 10+ from $.99 to $99.99 (top 10) 5. Kim Kardashian - 10+ from $1.99 to $99.99 (top 10)

    * Median - 10+ from $1.99 to $99.99 (top 10)

  • How the Pros Monetize: iPad Case Study

    1. Clash of Clans2. Candy Crush

    3. Big Fish Casino4. Trivia Crack

    5. Kim Kardashian

  • Ad Networks Used 1. Clash of Clans - Interstitial Image & Videos (Earn

    Gems) 2. Candy Crush - None 3. Big Fish Casino - None (Interstitials for IAP) 4. Trivia Crack - AdMob Banner, Interstitial Image &

    Videos 5. Kim Kardashian - Interstitial Images & Videos, List

    Ads, No Banners

  • First IAP Prompt

    1. Clash of Clans - Ran out of Gems 2. Candy Crush - First Loss (Also on Level Select) 3. Big Fish Casino - Hit with Sales Immediately 4. Trivia Crack - Waiting for Other Player 5. Kim Kardashian - When Buying 1st Free Upgrades

  • How the Pros Monetize: Conclusion

    1. They Use Multiple Non-Obtrusive IAPs with Clear Benefit/Value

    2. They Reward User Retention & Social Sharing 3. They Provide a Way to Earn Consumables 4. Ads Dont Interfere with Gameplay 5. They Use Frequent Notifications

  • 5 Tips to Get More Revenue in 2015

  • 5 Tips to Get More Revenue in 2015 1. Implement Interstitial/List Ads & IAP. Test Results.

  • 5 Tips to Get More Revenue in 2015 1. Implement Interstitial/List Ads & IAP. Test Results. 2. Incentivize Users to Share, Rate & Keep Coming Back

    with In-App Rewards.

  • 5 Tips to Get More Revenue in 2015 1. Implement Interstitial/List Ads & IAP. Test Results. 2. Incentivize Users to Share, Rate & Keep Coming Back

    with In-App Rewards. 3. Reach More Users i.e. Localize Your Apps, Put Your App

    on Other Platforms

  • 5 Tips to Get More Revenue in 2015 1. Implement Interstitial/List Ads & IAP. Test Results. 2. Incentivize Users to Share, Rate & Keep Coming Back

    with In-App Rewards. 3. Reach More Users i.e. Localize Your Apps, Put Your

    App on Other Platforms 4. Implement Trending ASO Practices i.e. App Name,

    Keywords, Developer Name, Artwork

  • 5 Tips to Get More Revenue in 2015 1. Implement Interstitial/List Ads & IAP. Test Results. 2. Incentivize Users to Share, Rate & Keep Coming Back

    with In-App Rewards. 3. Reach More Users i.e. Localize Your Apps, Put Your

    App on Other Platforms 4. Implement Trending ASO Practices i.e. App Name,

    Keywords, Developer Name, Artwork 5. Release More Apps!

  • Thank You Questions or Announcements?

    Next Meeting:

    SHOW & TELL - Thursday, Feb 19th @ 7pm

    Chartboost Meeting - Thursday, January 29, 2015 6:00 PM Global Game Jam 2015 - Friday, Jan 23 @ 4 PM to Sunday, Jan 25 @ 4 PM Dev Night Out - www.meetup.com/DevsNightOut/ Wednesday, Feb 4 @ 7 PM