monetization 101: how to make money blogging

Monetization 101:How to Make Money Blogging

By: Gina McCauley, “The Blogmother”

Sunday, March 29, 2015

MONETIZATION 101: HOW TO MAKE MONEY BLOGGING

HousekeepingAV Check

Intended Audience



Agenda

Why Bloggers Don’t Make

Money

Establishing a BASIC Blogging Business Plan

Survey of ways bloggers make

money

Case studies of successful

monetization strategies

One thing bloggers must do today if

they want to make money

Homework&

Registered Attendee Perk



About Me

Founder of the annual Blogging While Brown Conference.Speaker at BlogHer, SXSW Interactive, Blog World Expo.Blogging since 2006.

[email protected]

@bwbconference



Common Monetization Methods

Direct

On the Blog

Billboard

Blog Real Estate‹ ›

Indirect

Because of the Blog

Rocket Launcher

Leverage

VS.



Direct

Display Ads

Sponsored Posts

Affiliate sales



Indirect

Physical Products

Digital Products/ Information Products

Consulting/ Coaching

Speaking/ Hosting

Webinars/Teleseminars (Courses)

Affiliate Programs

Subscription Sites/ Continuity Products Events/Experiences Services (Helping other

Bloggers)


Case Studies of Bloggers Who are

Probably Making Money



Case Study: Black and Married With Kids

Display Ads

Site takeover

Affiliate Sales

E books

DVDs

E-courses

Other people’s books (affiliate sales)

Events (Retreats and Live Screenings)

Subscription Service



Case Study: FoodBabe.com

Recurring Subscription Service - meal planning, shopping list, nutrition tips.

Display Ads in sidebar

Book

Free E-Book give-a-way. (* List Building)



Case Study: Mimi G Style

Video sewing tutorials

Mimi G. Sewing Conference

Deal with Simplicity to Sell Mimi G. Branded sewing patterns

Sponsored posts and ambassadorships.

Affiliate sales - ( Fabric, sewing machines)



Why Bloggers Don’t Make (Enough) Money

Lack Focus

1

Lack Information

2

Lack Business and Social

Connections

3

Lack Action

4



Why This Matters To Me

#1 Question I get asked is “how do I make money blogging?” (Followed closely by how do I get people to read my blog)

Bloggers being exploited and abused.

In order for us to have diverse images and content in the Digital Age, creators have to be able to fund their work.

Blogs dying prematurely due to poor planning and execution.

Lots of wasted time and energy.



What Every Blogger Must Do If they Want to Make Money Online

Sell

ÄSomething

bTo Someone

ÜAt a price they

are willing to pay

$In an amount

that allows you to meet your

GOAL - it always comes

back to the GOAL

G



ONE thing you need to do from Day 1

LIST BUILDING



Email Marketing Terms You Need to Know

Autoresponder List Segmentation Lead Generation

Call to Action Copywriting



Homework

Fill out the one-page business plan within one

week.

1

Email your business plan to [email protected]

2

I will schedule a 30 minute call

with you to discuss your

plan.

3



One-Page Business PlanWhy do I want to have a blogging business?

What am I going to offer?

Who is going to buy what I am offering?

How much am I going to charge?

What facts do I have that indicate I can sell enough at that price to reach my goal?


[email protected]

Join me in Austin,TX, June 19-20th for the

2015 Blogging While Brown Conference!
