moncler the light technology…..like a feather! - engitel.com · moncler the light...
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monclerthe light technology…..like a feather!
Moncler is more than a quilted jacket. It is the symbol of protection against the cold winter, the
jacket par excellence.
After the success recorded in the last 50 years worldwide, Moncler needed in 2003 a high-class
relaunch of its brand: the Web was one of the channels chosen for communication.
Moncler wished a minimal, appealing and animated website where collections were not merely
presented with a photo gallery and details of the items of clothing: the new quilted jackets had to
be introduced in an attractive and easy way.
A problem common to all fashion websites is updating: collection changes often need a total site
reorganization. Moncler, that already had such problems, asked Engitel to develop a system that
could allow to update collections and the whole site in an easy, independent (that is without the
intervention of programmers) and inexpensive way.
Engitel has personalized the Spin&Go.net content management platform so that it is suitable to
update sites based on flash technology.
All the splash page and collections animations, developed with flash technology, retrieve from the
database the images required to create animations. Thanks to this special device, it is possible to
replace images by selecting the new ones from the relevant archive when collections change. The
layout and animations stay therefore the same, while collections are updated.
From the reserved area it is possible to download high-resolution images of the collections.
www.moncler.com
Client’s needs
Solution
company
Solution
advantaGeS
Founded in 1952, Moncler is appreciated for the quality of its products which have been enhanced with the help of mountain climbers like Lionel Terray.Moncler’s distribution network is exclusive and wide, taking in some of the most important shops in the world in addition to its 7 boutiques in St Moritz, Cortina, Courmayeur, Crans Sur Sierre, Megeve, Chamonix, the first city boutique in Paris and the soon-to-open stores in Milan, Gstaad, Hong Kong and Aspen.
Engitel has personalized the Spin&Go.net content management platform so that it is suitable to update sites strongly based on flash technology.
• 110,000 single visitors every month
• 3.4 million pages viewed every month
• 3 language versions
via A. Zarotto, 6 - 20124 Milanot +39 02 6693 337 f +39 02 6707 7880
Engitel Spa
AdvantagesThis solution allows Moncler to independently update its website and to modify flash animations by simply changing the planning of each screen without
developing the site again.
Our system also allows to manage the three language versions through one single flash file. The images of the collections are changed through this
single file, while texts, that are very short, are specifically managed for each version.
From the reserved area press agents can download the images of the collections without asking the corporate press office, thus saving time and improving
the service.
via A. Zarotto, 6 - 20124 Milanot +39 02 6693 337 f +39 02 6707 7880
Engitel Spa