momoathens cross-screen_mobile participation in a connected world by sergio falletti
DESCRIPTION
This presentation was made at MoMo Athens Cross-Screen Development event by Sergio Falletti on October 22, 2012TRANSCRIPT
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Commercial Confidence © Future Platforms Ltd 2012
Live participationin a connected world@sergiofalletti
![Page 2: MoMoAthens Cross-Screen_Mobile participation in a connected world by Sergio Falletti](https://reader037.vdocuments.mx/reader037/viewer/2022102922/5484b3a6b4af9fed688b48c7/html5/thumbnails/2.jpg)
Commercial Confidence © Future Platforms Ltd 2012
Live participation
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Live participation
![Page 4: MoMoAthens Cross-Screen_Mobile participation in a connected world by Sergio Falletti](https://reader037.vdocuments.mx/reader037/viewer/2022102922/5484b3a6b4af9fed688b48c7/html5/thumbnails/4.jpg)
TV participationevent together
![Page 5: MoMoAthens Cross-Screen_Mobile participation in a connected world by Sergio Falletti](https://reader037.vdocuments.mx/reader037/viewer/2022102922/5484b3a6b4af9fed688b48c7/html5/thumbnails/5.jpg)
TV participationevent together
![Page 6: MoMoAthens Cross-Screen_Mobile participation in a connected world by Sergio Falletti](https://reader037.vdocuments.mx/reader037/viewer/2022102922/5484b3a6b4af9fed688b48c7/html5/thumbnails/6.jpg)
The digital revolution
event together
web
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The digital revolution
event together
web consoles
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TV gave it a go
event together
web consoles TV
Red button
![Page 9: MoMoAthens Cross-Screen_Mobile participation in a connected world by Sergio Falletti](https://reader037.vdocuments.mx/reader037/viewer/2022102922/5484b3a6b4af9fed688b48c7/html5/thumbnails/9.jpg)
TV gave it a go
event together
web consoles TV
Red button
![Page 10: MoMoAthens Cross-Screen_Mobile participation in a connected world by Sergio Falletti](https://reader037.vdocuments.mx/reader037/viewer/2022102922/5484b3a6b4af9fed688b48c7/html5/thumbnails/10.jpg)
TV gave it a go
event together
web consoles TV
Red button
![Page 11: MoMoAthens Cross-Screen_Mobile participation in a connected world by Sergio Falletti](https://reader037.vdocuments.mx/reader037/viewer/2022102922/5484b3a6b4af9fed688b48c7/html5/thumbnails/11.jpg)
Mobile participation
event together Red button
web consoles TV Mobile
![Page 12: MoMoAthens Cross-Screen_Mobile participation in a connected world by Sergio Falletti](https://reader037.vdocuments.mx/reader037/viewer/2022102922/5484b3a6b4af9fed688b48c7/html5/thumbnails/12.jpg)
Mobile participation
event together
web consoles TV
Red button
Mobile
• 4,500 participants• 91.72% opt-in to share their
name and location• Average session duration of
18.7 mins • Integrated within the show
![Page 13: MoMoAthens Cross-Screen_Mobile participation in a connected world by Sergio Falletti](https://reader037.vdocuments.mx/reader037/viewer/2022102922/5484b3a6b4af9fed688b48c7/html5/thumbnails/13.jpg)
Mobile participation
event together Red button
web consoles TV Mobile
![Page 14: MoMoAthens Cross-Screen_Mobile participation in a connected world by Sergio Falletti](https://reader037.vdocuments.mx/reader037/viewer/2022102922/5484b3a6b4af9fed688b48c7/html5/thumbnails/14.jpg)
Mobile participation
event together Red button
web consoles TV Mobile
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Mobile participation
event together Red button
web consoles TV Mobile
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Mobile participation
event together Red button
web consoles TV Mobile
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…in a connected world
event together Red button
web consoles TV Mobile
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…in a connected world
event together Red button
web consoles TV Mobile
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…in a connected world
event together Red button
web consoles TV Mobile
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event together Red button
…in a connected worldweb consoles TV Mobile
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event together Red button
Fragmentationweb consoles TV Mobile
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event
together Red button
We’ll need eventsweb consoles TV Mobile
broadcasters
producersbrands
OSs / OEMs
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Together
Red button
Bring people togetherweb consoles TV Mobile
event1 Switch to interactive
2 Feel part of the crowd
3 Stand out
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Together
Red button
1. switch to interactiveweb consoles TV Mobile
event
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Together
1. switch to interactiveweb consoles TV Mobile
event
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Together
2. feel part of the crowd
event
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Together
3. Stand out
event
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Together
Formats for live participationevent
1 Switch to interactive 2 Feel part of
the crowd
3 Stand out
web
consoles TV
Mobile