momo june: trio adiono - indonesian wimax chipset
DESCRIPTION
Presentation from Trio Adiono @ MobileMonday Indonesia, June 2008. Topic: "WiMAX Chipset Indonesia"TRANSCRIPT
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Indonesia WiMAX Chipset:
Why and Why not?
15 January 2007 IC Design Lab - Pusat
Mikroelektronika
ITB & Versatile Silicon Technologies
Trio Adiono, PhD
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Dynamic Market of Telco
• Revenue of voice & data were split as
80% and 20% in 2000, now reversing
• Internet service in double digit growth
• Mobile service in rapid growth• Mobile service in rapid growth
• Every device want to enter the network
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New Trends
• Convergence of telecommunication,
entertainment, computation = new service
• Bandwidth expansion
• The great rate war• The great rate war
• Emerging role of consumer electronics
• Packet switching replacing circuit switching
• Service more content centric
• Core IP networks for cellular systems
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Technology Capabilities
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Value Chain & Players in
Telco Industry
• Electronics
Component
Provider
Original
Equipment
Manufacturer
(OEM)
Equipment
Vendor
Service
ProviderEnd
User
Nokia
Cisco
Vodafone
NTTDoCoMoFlextronics
Celestica Cisco
Alcatel
Ericson
Motorola
Nortel
Lucent
Siemens
NEC
NTTDoCoMoCelestica
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3G
Teknologi 3G vs WiMax:
Profit Opportunity
Profit
Margin
• 3G
– Profit still in services,
distribution and retail
– High growth
Manufaktur RetailSystem
Integrasi
Chipset distribution
WiMax
– High market potential
– Accelerate local industry
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Our Approach• Technology
– Technical advances allow us to do more, to do things
differently, or to do things less expensively
• User demand
– there is a demand coupled with a willingness to pay for the
new things that are being offered
• Economics
– The technology will be offered at a price that the users find
acceptable
– Developing countries issue
• Time Frame
– Moving to new Generation/Technology
– The services it offers become widely accepted
– 20 years evolution of 2G
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WiMax : Key Technology• OFDM is a complex modulation method
• Chipset is“Technology Enabler” of WiMax
• Core Technology
• Low Cost solution for “Mass Production”
• Chipset solution:• Chipset solution:
– Reducing BOM (more than 40%)
– Including new Indonesia specific features
– Application differentiation
– Based for 4G Technology
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Ecosystem
• Growing penetration is key for two-
way services
• We need a ecosystem
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Eco-System WiMAX
Government
Research Chipset Industry
ODM
Operators
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Fabless Semiconductor
Business Model
Chipset
Design
House
End Product
Chipset Design
House
Design
House
Foundary
Chipset Design
House
System Integrator
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WiMax SystemWiMax SystemWiMax SystemWiMax System
����
OSS Software
Antenna RF Chip Baseband Chip
MAC����
����
��������
(Analog) (Digital)
OSS Software
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Baseband Chipset
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The 1st Indonesia 2.3GHz Chipset
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Challenge and Opprtunity
• Challenge:• Emerging Standard
– Short time frame
– Complex technology
– Existing Technology
• Opportunity:• High chipset price
• High Potential market (Poor communication infrastructure in Indonesia)Indonesia)
• Small number of chipset vendor
• New Technology
• Indonesia WiMax ODM
• Eco-System WiMAXIndonesia