Blogger, consultant and CEO Teemu Arina, Dicole Ltd.November 2008

Three stories of the mobile future.RADICAL MOBILIS

Moving or changing quickly from one state or condition to another

ROUND1

Mobile

Corporations of the Past

Focus. Purpose. Clarity. Commitment.

Speeding on a Tightrope

Throwing DartsPhoto: Will hybrid

Linear Cause and Effect

We Move From the Mechanical Age of Speed to the Digital Age of Real-Time

Ivan Illich (1996)

“ We might already be beyond the age of speed, by moving into the

age of real-time. The move towards real-time is one way out of the

world of speed”

Novelty

Com

plex

ity

LinearKnown

ComplicatedKnowable

ComplexPerceive and adapt

Electronic Mycelium

Technology as extension of man.Man as extension of technology.

Man-Machine Symbiosis– J. C. R. Licklider, 1960

Organic Enterprise

Agile + Adaptive + Real-time

(Commons-based) Peer Production

Open Innovation

Crowdsourcing

www.realtimeeconomy.net

Quadruple Helix Principle

PublicPrivateResearchCrowd

Marshall McLuhan (1967)

“Ours is a brand-new world of allatonceness. 'Time' has ceased, 'space' has vanished. We now live in a global village...a simultaneous

happening. Electric circuitry profoundly involves men with one another.

Undergoing a shift in status

ROUND2

Mobile

Symbian/IPhonedevelopers

Webdevelopers

Open Sourcedevelopers

Interactiondesigners

etc...

Tribalism and mobile developers

Need for Cross-pollination

Tribes

Concepts

Devices

Designers

Events

WHAT’S WRONG WITH EVENTS

TOP DOWN EVENTS – ONE WAY

SOME ARE EVEN WORSE...

BOTTOM UP EVENTS – TWO WAY

PASSIVE – STATIC

PARTICIPATIVE – ALSO ONLINE

RESULTS INEFFECTIVELY SHARED

RESULTS EFFECTIVELY SHARED

Various Event Types

S C A L E

FO

RM

B u d g e t a n d r e a c h

L A R G E E V E N TS M A L L E V E N T

CO

NF

ER

EN

CE

UN

CO

NF

ER

EN

CE

Plan

Spark

Confirm

I wish there was anevent for...

Let’s plan an eventtogether...

Extended event website

Bantora main site

Extended event sites

A g g r e g a t e A g g r e g a t e

?

Before

Iterative Planning

Planners Participants

‣Checklists‣Dates‣RSVPs‣Topics

‣Schedule‣Presenters‣Methods‣Venue

During

Extended Events

Online Face-to-face

Blogs Wikis Networking

Seeds Media Feeds

Tags

After

Online Sharing

‣Presentations‣Notes and recordings‣User-generated content‣Lessons learned‣Social media marketing

Experience Reflection

Before During After

Iterative Planning

Planners Participants

Extended Events Online Sharing

Planner Community

‣Best practices & methods‣Sponsors‣Speakers‣Service providers‣Content

Online Face-to-face Experience Reflection

DEVELOPER

participate!initiate!

make it happen!contribute!

PLANNER

smoother!faster!

cost-efficiently!social website!

Coming in 2009

Changeable in appearance, mood, or purpose

ROUND3

Mobile

ZeitgeistTomorrow is our Permanent Address

If Henry Ford had asked people what they wanted, they would

have said “faster horses”.

IncrementalSafe

DisruptiveUncertain

Forging SampoElias Lonnrot¨

Fabricator - Magic Wand

YggdrasilTree of knowledgeMindsphereSocial Web

Pattern Recognition

Photo: Andrew Mason

Organizational Neuroplasticity

How experience leads to change.

Communities Blur

Long-termShort-termAd-hoc }

Communities Blur

PhysicallyIdeologicallyVirtually } Connected

Yourspace

Wespace

AVATAR(A)an embodiment, a bodily manifestation of the Divine. The descent of God.

Neal StephensonSnow Crash (1992)

METAVERSEHumans (as avatars) interacting with each other and software agents, in a three-dimensional space that uses the metaphor of the real world.

Personas and Masks

Mobiles as Mirrors of Ourselves

Holoself“Mobile” sensory input

"It is the framework which changes with each new technology and not just the picture within the frame."

Marshall McLuhan

Contactteemu@dicole.comtarina.blogging.fiwww.dicole.com

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Company

Teemu Arina

CEO, Dicole Ltd.

“Imagination is more important than knowledge”

– Albert Einstein