mommy & me; stroller fit program
DESCRIPTION
A program which was created for a Capstone Facility Project in Fitness Management.TRANSCRIPT
MOMMY & ME“STROLLER FIT”
Caleb SmithFitness Management Program Marketing Project
Facility Background
Caleb Smith
Local Motion Fitness & Athletic Enhancement
Vision – Get On Track To Get Your Body Back Objective – To promote a positive outlook on oneself, with a gain in
confidence and self-esteem Amenities
o Child Careo Personal Trainingo Weight Training Equipmento Cardio Equipmento Group Exercise Classeso Sports Enhancement Arena
• Sand Pit• Turf 50yds x 10yds
Fitness Management Program Marketing Project
Target Audience & Characteristics
Get a foot in the door
More revenue
Meeting instructors & members
Get comfortable with facility offerings
Get fit while having fun with children
Become more active as a member As child ages=opportunity for
sports enhancement
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Nonmembers
Mothers (0-18months)
Members
Mothers (0-18months)
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Is There a Need?
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Provide mothers with group therapy (support in numbers)
Promotion of positive recovery after pregnancy and birth
Positive guidance for children by setting a foundation of a healthy, lifelong exercise habit
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Purpose
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To engage new mothers in postnatal exercise activities via controlled environment that promotes positive physical, mental, and emotional change
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Goals
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Help prevent postpartum depression According to CDC out of 4.3 million births a year, about
950,000 women suffer from postpartum depression
Promote weight loss Improvement of cardiovascular fitness Restore muscle strength Boost your energy level Condition your abdominal muscles
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Goals Continued
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Better health Relieve stress Mood improvement Interaction and socialization both between mothers and
children Meet new people Set positive examples for your child
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Marketing
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Brochures Fliers
All of the above will be given to local hospitals, pediatricians, and daycares
Mailers Website
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Locations
Near the intersection of I-70 and Highway 40/61
270 Acres
2143 Creve Coeur Mill Rd Saint Louis, MO 63146
Caleb Smith
Quail Ridge Park Creve Coeur Lake
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Program Schedule
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Days Times
Monday 9:30am-10:30am
Tuesday
Wednesday
Thursday 9:30am-10:30am
Friday
Saturday 9:30am-10:30am
Fitness Management Program Marketing Project
Classes are one hour a week with three classes available to attend. The use of strollers, resistance training and body weight will promote the parents to achieve muscular strength and cardiovascular fitness. Songs, nursery rhymes, and visual stimulation will be used to entertain your children.
Class Prices
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Class Duration Member Cost Nonmember Cost
9 Class Package $85.00 $105.00
12 Class Package $115.00 $135.00
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Results
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Stroller Stride 9 Class Package
Class Size Members ($85) Nonmembers ($105)
10 $850.00 $1050.00
15 $1275.00 $1575.00
Stroller Stride 12 Class Package
Class Size Members ($115) Nonmembers ($135)
10 $1150.00 $1350.00
15 $1725.00 $2025.00
Fitness Management Program Marketing Project
Caleb Smith
9 week=10
groups
9 week=15
groups
12 week=10
groups
12 week=15
groups
$0
$500
$1,000
$1,500
$2,000
$2,500
MemberNonmember
Fitness Management Program Marketing Project
Result Assumptions
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12 Class Package 15 Individuals 60% (9) Nonmembers 40% (6) Members
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Results
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60% nonmembers 9x$135=$1,215 monthly nonmember
profits 40% members
6x$115=$690 monthly member profits
Fitness Management Program Marketing Project
Caleb Smith
Series1
$690$1,215
Monthly Profits for 12 Week Classes with 15 Participants
Member Nonmember
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Final Profits After 8 Months
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Nonmember Profit=$1,215 monthly Member Profit=$690 monthly
$1,215+$690= $1,905x8months=
$15,240 Eight Months - $1,200 Expenses Total Profit of $14,040
Fitness Management Program Marketing Project
Follow Up Program
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Follow up Mommy & Me classes are set during the winter season indoor Restore the Core Mommy Muscle Sculpt with baby weight
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Let me know when you’re ready to start
ROLLING!!!
Pilot My Program
Caleb SmithFitness Management Program Marketing Project