The Senate Group Conference

June 2014

Greg Prince

Who would like a better lifestyle?

• Understanding lifestyle enhancement• Engagement mechanism• Multiply value proposition• Responsible integration• Reward partner portfolio• Tangible lifestyle enhancement• Summary

Agenda

Multiply

A wellness and rewards

programme incentivising members

to strive towards

financial & physical wellness

• Lifestyle means different things to different people

What is lifestyle

Physical

EmotionalFinancial

• Need to focus on all 3 areas• Requires discipline• Requires consistent focus• Requires effort

Lifestyle enhancement

Everyone acknowledges the importance of living a balanced life

Multiply focus areas

Investment growth

Review•Review the client current portfolio & circumstancesInsight

•Provide information about the clients current situation and options

Plan•Design a plan of action to enhance the clients portfolioBenefit

Multiply philosophy

• Complete questionnaires, assessments & check-ups

Engage

Multiply points

• Objective mechanism for driving engagement• Incentives for FA and client engagement • Simple to engage• Points determine member status• Status determines member rewards

Multiply points

Multiply point categories

Single 10 000 points

Family 20 000 points

Single 30 000 points

Family 50 000 points

Single 30 000 points

Family 50 000 points

Single 30 000 points

Family 50 000 points

Physical Health & Wellness

Start-up

Physical Fitness

Financial Wellness

Benefits for Financial Advisers• Opportunity for proactive engagement• Platform for holistic financial planning• Significant up-sell and cross-sell opportunities

 

Benefit for Multiply members • Earn significant Multiply points • Focus on entire financial portfolio• Greater transfer of knowledge

Financial Advice Points

Join Multiply

Register on website

Update Multiply profile

myScore

Financial Advice

mySmarts

myFinTrack

myFiling

Physical Wellness Questionnaire

Health Assessment

Non-smoking declaration

General Physical

HIV declaration & test

Eye Test

Fitness Assessment

Online BiokineticistHealthcare ProfessionalDis-Chem

Get to Gold Status

Dental check-up

Multiply rewards value proposition

Combination value proposition

Momentum Product Benefits

Multiply Partner Rewards

Holistic Multiply value proposition

Holistic Client Value

Momentum Product Benefits

LIFE INSURANCE

✔

HEALTH ✔

EMPLOYEE BENEFITS

SHORT TERM

WEALTH

SAVINGS

Momentum

Product integration

Product Integration

Negative Value

Positive Value

High Engagement

Low Engagement

Momentum Responsible Integration

Up to

50% guaranteed

discount

Up to

10% fitness

discount

Up to 60%

discount

Momentum Myriad

10% 15% 20% 30%

Bronze Silver Gold Platinum

Guaranteed Discount

Private Club

50%

Fitness Discount

Level 1 Level 2 Level 3 Level 4

0% 2% 4% 7.5%

Level 5

10%

Momentum Myriad

Momentum Health

Normal HealthReturns

Up to R1 800 paid back annually per adult member

Multiply Booster

Up to R3 600 paid back annually per adult member

HealthReturns paid to HealthSaver

Up to R5 400 paid back annually per adult member

HealthReturns

Best of Activity Level

Level 1

Level 2

Level 3

Level 4

Level 5

Standard Monthly

HealthReturns

R0

R25

R50

R100

R150

Multiply Booster

R0

R25

R50

R100

R150

Paid into HealthSaver

R0

R25

R50

R100

R150

Total Monthly HealthReturns

R0

R75

R150

R300

R450

Up to R5 400 per adult member per year

Multiply Reward Benefits

Fitness Partners

Travel Partners

Online Shop Partners

Lifestyle Partners

Multiply partner rewards

Multiply

Multiply

Multiply

Tangible value proposition

Member details

Family membership Michael & Lauren – R184 p/m

Multiply status Gold status

Momentum Health Incentive option

Life insurance Myriad - Michael

Myriad - Lauren

Gym visits Michael (+12 visits p/m)

Lauren (9 – 12 visits p/m)

Travel One long weekend away to Cape Town

Online Shop Apple laptop

Movies Four movies per year

Magazines Four subscriptions

Multiply case study

Partner Description Normal HealthReturns

Multiply Booster

HealthSaver Booster

Monthly HealthReturns

Annual HealthReturns

Momentum Health Membership - Incentive plan with HealthSaver

Principal - Michael (Activity Level 5) R150,00 R150,00 R150,00 R450,00 R5 400,00

Spouse - Lauren (Activity Level 3) R50,00 R50,00 R50,00 R150,00 R1 800,00

Total benefit paid per year R7 200,00

Partner Description Retail Rate Gold Status Discount

Monthly Multiply Saving

Multiply Cost Annual Multiply Saving

Recurring expenses Myriad - Michael Myriad personal life, disability and critical illness cover R1 356,45 30,0% R406,94 R949,52 R4 883,22Myriad - Lauren Myriad personal life, disability and critical illness cover R420,73 24,0% R100,98 R319,75 R1 211,70Virgin Active - Michael Premium membership - visits the gym >12 times p.m. R679,00 80,0% R475,00 R204,00 R5 700,00Virgin Active - Lauren Club membership - visits the gym 8 times p.m. R499,00 40,0% R199,60 R299,40 R2 395,20Dis-Chem Monthly health and beauty essentials R2 150,00 9,0% R288,00 R1 862,00 R3 456,00Woolworths Monthly grocery and clothing R1 500,00 7,0% R150,00 R1 350,00 R1 800,00

TOTAL R19 446,12Once-off expenses

Mango Return weekend holiday flight from Johannesburg to Cape Town R5 828,00 30,0% R4 079,60 R1 748,40

Avis Weekend holiday car rental R524,00 25,0% R393,00 R131,00Protea Hotel Weekend holiday accomodation in Cape Town R5 155,00 35,0% R3 350,75 R1 804,25Apple Personal MacBook Air laptop R14 999,00 14,0% R12 899,14 R2 099,86Nu Metro Movies for two, once a quarter R480,00 R20 R160,00 R320,00Magazines Four annual magazine subscriptions for him and her R1 489,00 50,0% R744,50 R744,50

TOTAL R6 848,01           

GROSS SAVINGS R26 294,13Annual Multiply contribution -R2 028,00NET SAVINGS R24 266,13

Unrivaled value

Gold Status

R24 200Lifestyle enhancement

Private Club

R33 500Lifestyle enhancement

2014 Multiply contributions

R159Single Member

R184Family of two

R194Family of three or more

Summary

1. Objective of incentivising holistic wellness

2. Responsible integration - No down side

3. Substantial core product discounts

4. Members incentived to engage with their FA more regularly

5. Extract significant value from the reward partners

6. Enjoy a better lifestyle

Thank you