moments full of€¦ · latest trends in fashion, beauty and lifestyle for the younger generation....
TRANSCRIPT
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MOMENTSFULL OF...
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PASSION
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LIFE
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STYLE
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A brand identity and publishing know-how based on an original editorial
formula:
With unique human interest stories
With exclusive celebrity access
With unrivalled coverage of current news
With the aim of informing, entertaing and inspiring
LEADERSHIP
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PRESTIGEA prestige brand based on solid values:
RespectCredibi l ity
AccuracyGood taste
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INNOVATION
A brand that let`s readers choose how them reach:
magazine tablets web smartphone social networking sites
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is an editorial brand with one of the largest global presences,
with 26 international editions,
10 web sites and presence in 120 countries.
We share the lives of over 20 million readers all over the world.
SUCCESSEcuador
ColombiaDom Rep.Venezuela
Central-America Hungary
ArabiaIndo-Arabia
SpainUnited-Kingdom
MexicoRussiaIndia
Serbia PakistanGeorgia
Middle East
USATurkeyGreece
ThailandCanada
Argentina
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AND DATA THAT OTHERS DO NOT
HAVE MOMENTS THAT SAY
EVERYTHING
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294.201 copies sold
magazine
1.777.000 weekly readers
13.081.280unique visitors monthly. Multiplatform Spain
web
over 11 millonsfollowers on social networking sites
social
21.300 monthly copies
tablets
9.321.000 unique visitors monthly.Multiplatform Spain
mobile+tablets
FUENT E : EGM, O JD, COMSCOR E , I TUNES , Z INI O Y R R S S .
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THE MAGAZINE
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32F U E N T E : D A T O S E N M I L E S . E G M 1 A C 2 0 2 0
I n s p a i n , m a g a z i n e h o l d s a
u n i q u e p o s i t i o n w i t h i n t h e
p r i n t m e d i u m ;
o f f e r i n g t h e a d v e r t i s e r
e d i t o r i a l c o n t e n t o f u n r i v a l e d
q u a l i t y c o u p l e w i t h a l a r g e
r e a d e r s h i p .
DIFFERENCES2500
2000
1500
1000
500
0
LECTURAS
SEMANA VOGUE
GLAMOUR
TELVA
MARIE CLAIREWOMAN
COSMO
YO DONA
XL SEMANAL
ELLE
VANITY FAIR
AUD IENC IA
ALTAGAMAED ITOR IAL
EL PAÍS SEMANAL
INSTYLE
MAGAZINE
DIEZ MINUTOS
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34
is the best-selling magazine in the upscale celebrity,
fashion and beauty segments, and is also the landmark
publication for weedings and special events, selling millions
of copies in these instances.
UNBEATABLE CIRCULATION
F U E N T E : O J D . E N E19 - D I C 1 9
suplemento y gratuitoformato pocketformato grande
MUJER HOY
294.201
42.342
11.436
30.202
54.545
46.625
58.345
17.904
23.296
471.765
94.659
26.445
45.812
26.445
64.658
32.553
19.180
25.261
18.405
YO DONA
VANITY FAIR
IN STYLE
VOGUE
COSMOPOLITAN
ELLE
MARIE CLAIRE
WOMAN
TELVA
GLAMOUR
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AUDIENCE LEADERS
We b e a t o u r c o m p e t i t o r s e v e r y
w e e k i n t e r m s o f a u d i e n c e
n u m b e r s . We r e a c h ove r 4 . 3
m i l l i o n r e a d e r s p e r m o n t h , w h i c h
m e a n s a 16 ,62 % a u d i e n c e
p e n e t r a t i o n i n t h e f e m a l e r e a d e r
t a r g e t .
S O U R C E : D A T O S E N M I L E S . E G M 1 A C 2 0 2 0
VOGUE
COSMOPOLITAN
ELLE
GLAMOUR
TELVA
WOMAN
MARIE CLAIRE
VANITY FAIR
INSTYLE
172
MUJER HOY
YO DONA
783
1.777
765
603
567
424
257
223
158
111
90
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T o m a t c h ’ s a u d i e n c e n u m b e r s , y o u
w o u l d n e e d t o t a p i n t o t h e c o m b i n e d
r e a d e r s h i p o f m a n y o t h e r m a g a z i n e s .
1 . 4 5 3 .000 r e a d e r s e x c l u s i v e l y r e a d
r a t h e r t h a n a n y o t h e r w e e k l y m a g a z i n e s .
EXCLUSIVE READERS
S O U R C E : E G M 1 A C 2 0 2 0
VOGUE
ELLE
COSMOPOLITAN
MARIE CLAIRE
TELVA
WOMAN
GLAMOUR
VANITY FAIR
INSTYLE
1.747.000
1.777.000
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40
With you can reach the target you are
looking for without compromising a large audience
figures. We are leaders in the female audience
segments with the highest disposable income.
THE BEST TARGET
S O U R C E : E G M 1 A C 2 0 2 0
20-244,0%
25-349,0%
35-4415,9%
45-5420,5%
55-6417,2%
65 + 28,7%
14-194,8%
edad
HOMBRE18,8%
sexo
MUJER81,2%
IE114,5%
IE27,2%
IA19,6%
IA216,7%
ID11,6%
índicesocio-
económicoIB
13,6%
IC26,8%
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42S O U R C E : E G M 1 A C 2 0 2 0
WE REACH ALL SPANISH
HOMES
O u r a u d i e n c e i s
p r o p o r t i o n a l t o t h e
p o p u l a t i o n
132.000
103.000
84.000 27.000 90.000
14.000
28.000
54.000
257.000
37.000
44.000
309.000
271.000
29.000
71.000
58.000 168.000
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OTHER PRODUCTS OF THE BRAND
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48
C e l e b r i t y m u m s a n d b a b i e s l o o k i n g t h e i r b e s t , a n d t h e
l a t e s t t r e n d s i n f a s h i o n , b e a u t y a n d l i f e s t y l e f o r t h e
y o u n g e r g e n e r a t i o n . F o r 289.000 women with c h i l d r e n w h o
w a n t t o k e e p u p - t o - d a t e .
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50
O r i g i n a l p r o p o s a l s t o d i s c ove r u n i q u e d e s t i n a t i o n s ,
a n d p l a c e s o f e x t r a o r d i n a r y b e a u t y i n S p a i n a n d t h e r e s t o f
w o r l d , i n c l u d i n g a l l t h e i n f o r m a t i o n yo u n e e d f o r t h e t r i p .
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N u m e r o u s f e a t u r e s w i t h c e l e b r i t i e s , c h e f s a n d t h e b e s t
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31.758 ejs.
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O v e r 1 4 0 p a g e s o f w o m e n ´ s f a v o r i t e f a s h i o n , k e e p i n g
t h e m u p t o d a t e w i t h t r e n d s a n d g l a m o u r , i n a f u n
a n d i n t i m a t e w a y . Circulation 87.463 copies
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g e n e r a t e s i t s o w n c u r r e n t a f f a i r s a n d l i f e s t y l e c o n t e n t s a n d
o f f e r s t h e m i n i n n o v a t i v e , m u l t i m e d i a a n d m u l t i - c h a n n e l f o r m a t s . T h e
r e s p o n s i v e d e s i g n o f i t s w e b s i t e s a l l o w s f o r t h e b e s t ex p e r i e n c e o n a n y
d e v i c e , A n d r o i d a n d I O S a p p s , a n d s o c i a l n e t w o r k s .
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FILL OF GOOD TIMES YOUR MEDIA PLANS