8/12/2019 Mom Gamers Study: A New Generation of Gamer

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Mom Gamers Study: A New Generation of Gamer

IntroductionVideo games have evolved from a niche market to a mass medium enjoyed by an increasingly large anddiverse audience. According the Entertainment Software Associations(ESA) 2013 Essential Facts About

the Computer and Video Game Industry, 45 percent of gamers are women, and women age 18 or olderrepresent 31 percent of the game-playing population. Women who grew up playing are now in adulthood,many with children of their own.

To better understand the mom gamer, her attitudes towards playing video games, and her game-playingbehaviors, ESA commissioned a survey among a U.S. representative sample of females over age 18 withchildren under the age of 18 in the household. Survey respondents who qualified as mom gamers saidthey currently play video games on at least one system or device, such as a smartphone, video gameconsole, portable game console, computer, or other game system.

Key Finding #1: The vast majority of momsplay video games.

Key Finding #2: Mom gamers play on avariety of platforms. Smartphones and othermobile devices are the most popular.

Key Finding #3: The broad selection of gameplatforms makes it easy for moms to play.Three-fourths of mom gamers play video games

at least once a week, and more than one-third(38 percent) play daily.

Q8. Generally speaking, how often do you play videogames?

74

26 % Among Mom Gamers(n = 1,845)

Q6. Which of these systems or devices do youpersonally use for playing video games?

% Among All Respondents

(n = 2,486)

Plays video gameson at least onedevice

Does not play

video games

Q6. Which of these systems or devices do youpersonally use for playing video games?

Fast Fact: Thirty-five percentof mom gamers purchasedsome type of video gamesoftware, hardware oraccessory in the past threemonths.

8/12/2019 Mom Gamers Study: A New Generation of Gamer

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Key Finding #4: Mom gamers enjoy playinggames that challenge their critical thinking.Puzzle and logic games; card and title games;

and trivia, word, and traditional board videogames are among the most popular genres.

Key Finding #5: Mom gamers pay attentionto the games their children play. The majority(71 percent) report that they closely monitorvideo game content.

Key Finding #6: Video games play a varietyof roles in moms lives. For example, 30percent of mom gamers with children age 5-12say video games help them connect with theirkids.

Key Finding #7: More than half of momgamers agree that game play is a familyactivity that everyone can get involved in.

Q26. Please tell us your agreement on each of thefollowing statements.

Q25. Which of the following statements, if any,describe the role of gaming in your life (on anygaming system or device)?

Fast Fact: More than half (56percent) of moms who own avideo game console have eitherbrowsed the Internet or watchedmovies on their console in thepast three months.

% Among Mom Gamers(n = 1,845)

Q15. Please select your three favorite types ofgames from the list below that you typically like to

play online or offline, on any system or device?

Q26. Please tell us your agreement on each of thefollowing statements.

% Among Mom Gamers(n = 1,845)

% Among Mom Gamers Who Agree Completely/Somewhat(n = 1,845)

Fast Fact: Mom gamers withchildren between 5-12 yearsold are significantly more

likely to play games withtheir children (28 percent).