C a S E S T u D YD e s i g n p o r t f o l i o

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M A L L O F I S TA N B U LC L I E N T T O R U N L A RL O C A T I O N I S TA N B U L , T U R K E Y

The Mall of Istanbul is designed to be a new ‘‘life center’’ for Istanbul. With retail, residential, offi ce and hotel space, as well as a large entertainment area, it will be one of the largest mixed-use projects in Turkey, appealing to high income and upper middle class clientele. The modern architecture uses smooth curves and rounded domes to acknowledge and celebrate Istanbul’s historic architecture while looking toward its future. Similarly the designs of the logo and signage take cues from the architecture of the project and the architecture of the past. The interior of the mall matches the life and energy of the exterior, using colorful patterns and vibrant woods to create a dynamic experience. Strong graphic patterns properly guide and orient people throughout the multiple decision points in the project. retail retail residential

offi ce residential

C a S E S T u D YD e s i g n p o r t f o l i o

©2016 DDG BCT, LLC. ALL RIGHTS RESERVED.

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M A L L O F I S TA N B U L | R E TA I LC L I E N T T O R U N L A RL O C A T I O N I S TA N B U L , T U R K E Y

A combination of retail, residential, offi ce and hotel uses, along with a large entertainment component, the Mall of Istanbul is Turkey’s newest “life center.” High income, upper middle class visitors will fl ock to the mall’s 139,500 square meters of retail and require a simple and clear wayfi nding system to navigate through such an active space. The signage design takes direct cues from the Mall of Istanbul logo, utilizing the oval as a characteristic graphic feature. Utilizing primarily neutral tones and incorporating strong pop colors makes for a dynamic signage system that sets a comfortable and inviting atmosphere for a relaxed shopping experience.

C a S E S T u D YD e s i g n p o r t f o l i o

©2016 DDG BCT, LLC. ALL RIGHTS RESERVED.

410.962.0505@

M A L L O F I S TA N B U L | O F F I C EC L I E N T T O R U N L A RL O C A T I O N I S TA N B U L , T U R K E Y

Istanbul’s new “life center,” the Mall of Istanbul is one of Turkey’s largest mixed-use developments. Appealing to the area’s high income and upper middle class the project combines retail, residential, offi ce and hotel elements with a large entertainment space. This family of signage utilizes a mixture metal and glass to convey a more modern, corporate environment in its 25,000 square meters of premium offi ce space. To maintain cohesion throughout the project the design repeats a variation of the oval graphic prevalent throughout the rest of the development. This offi ce signage family is appropriately restrained with the exception of the illuminated monument that marks the site.

C a S E S T u D YD e s i g n p o r t f o l i o

©2016 DDG BCT, LLC. ALL RIGHTS RESERVED.

410.962.0505@

M A L L O F I S TA N B U L | R E S I D E N T I A LC L I E N T T O R U N L A RL O C A T I O N I S TA N B U L , T U R K E Y

In addition to being one of the largest mixed-use projects in Turkey, the Mall of Istanbul is the ideal place to call home. The residential towers’ 687 units total 86,000 square meters of space and residents will be surrounded by shopping, offi ces and a hotel, not to mention a large entertainment area. As a component of a residential location this signage is meant to be seen but remain inconspicuous; unlike in a retail environment, here the same people will be seeing the same signs every day. The simple use of glass and wood tones lends itself to a clean, unobtrusive look for a clear, legible signage system. The oval theme carried throughout the signage in the entire project is reiterated in the residential signage program, a reminder that these are all parts of the same whole.