mogul business plan u pdate
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MOGUL
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FOUNDER/CEO
Education
• MBA, Harvard Business School• BA in Economics and International Relations
from Yale
Career• FORBES 2014 “30 Under 30”• Formerly Director of Strategic Partnerships
and Business Development at CBS• Co-Founder and Global Head of Marketing for
2012 Beijing Screen Writing Festival• Author of “From Business Strategy to IT
Roadmap: A Practical Guide for Executives and Board Members”
• Board Members of No Limits Media & Provincetown International Film Festival
• BuzzStarter Tech Startup Advisor
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MISSION
MOGUL is a worldwide platform connecting you to the Internet’s top trending content – personalized to
your career and educational interests.
Our Mission: Enable women to share knowledge and discover new
opportunities around the world.
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VISION
The #1 worldwide career, business, education and entertainment
platform for girls and women in the USA in the next two years and then
in the rest of the world
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CURRENT STATE
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SOME OVERLAPPING OFFERINGS
Social Networks
General Women’s
Sites
Jobs Sites
• Reddit• Pinterest• Twitter• Facebook
• The Li.st• Women
2.0• 85
Broads• DailyCan
dy• PureWow
• LinkedIn• Monster• Indeed• The
Muse• Levo
League• Udemy• Slideshar
e
. Forbes
.Entrepreneur
. WSJ
. NYTimes
Etc.
Media
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MOGUL
SOME OVERLAPPING OFFERINGS
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MOGUL DESKTOP AS OF TODAY
ARTICLES
VIDEOS EVENTS JOBS LEARN
• MOGUL provides original reporting, curates content from 3rd parties, and enables users to contribute content as well
• MOGUL users gain a highly personalized experience, accessing information and opportunities personalized to their interests
SHOP?
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RAMPING UP….
Q2 2014 Q3 2014 Q4 2014
• • Original
Content Launch
• Weekly Newsletter
Launch
• Social Media Growth
• 2014 MOGUL Awards Launch
• Curate 3rd Party Content via Partnerships
• Events (PIFF Sponsorship,
alongside HBO & Comcast)
• Sweepstakes
• Press Promotion
• Thought Leadership
(FORBES, WSJ)
• Original Content
Distribution via Partnerships
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STATISTICS• After coding the platform from the ground up and officially
launching in 2014:
• MOGUL gained 1,000,000 unique users and 2,500,000 pageviews within our first month, growing at an average rate of 690% month-over-month
• MOGUL is being accessed by over 189 countries and 13,852 cities around the world
• MOGUL has acquired 100,000 email subscribers• MOGUL has formalized partnerships with 5
organizations, with 40 more currently in negotiation• Already profitable
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FUTURE STRATEGY
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STRATEGY BLADE
Reve
nue
Gen
erati
on
User
Acquisition
Alliances
Content
production Technology
roadmapH
uman
Re
sour
ces
BUSINESS STRATEGY
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PRODUCT TECHNOLOGY ….
Q2 2014 Q3 2014 Q4 2014
• Launch of iPhone app
. Add local US events
functionality
.xx
.xxx
. Shopping
. Focus on making the
platform completely
personalized upon sign-in
• Launch of Android app
. Add local foreign events
. Xxx
. Xxx
Cost: Cost: Cost: :
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ALLIANCES
Q2 2014
MOGUL has wrp up on partnerships
with the other 40 organizations
currently under negotiationcurrently
in negotiation Q3 2014 Q4 2014
Cost: Cost: Cost: Cost:
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USER ACQUISITION
Q2 2014 Q3 2014 Q4 2014
. What and how we are going to
do…
What and how we are going to
do…
What and how we are going to
do…
Cost: Cost: Cost:
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CONTENT PRODUCTION
Q2 2014 Q3 2014 Q4 2014
• What are we going to focus on producing?
• What are we going to focus on producing?
• What are we going to focus on producing?
Cost: Cost: Cost:
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REVENUE GENERATION
Q2 2014 Q3 2014 Q4 2014
• How are we going to generate enough
revenue ?
• How are we going to generate enough
revenue ?
• How are we going to generate enough
revenue ?
Cost Cost: Cost:
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HUMAN RESOURCES
Q2 2014 Q3 2014 Q4 2014
Who to hire??? What qualifications? At what salary?
Cost: Cost: Cost:
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FINANCIALS
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PRO-FORMA INCOME STATEMENT