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© Copyright 2016 Dell Inc. 2

Modernize with All Flash Horia Constantinescu Dell EMC CEE Director of Modern Infrastructure



Efficiency

Agility Speed Modern business

requirements


DIGITAL TRANSFORMATION Risk or Opportunity?

Have no idea what

their industry will

look like in 3 years

48%

Fear they will

be obsolete in

3-5 years

45%

See digital business

initiatives as critical

to success

92%


Traditional APPLICATIONS

IT IN

VE

ST

ME

NT

S $

Cloud-native APPLICATIONS

2030 2000 2015

IT Transformation Optimize IT For The Business

Digital Transformation IT Is The Business


IT TRANSFORMATION MATURITY INDEX

STAGE 1: Legacy

(0-25 points)

STAGE 2: Emerging

(25-50 points)

STAGE 3: Evolving

(50-75 points)

STAGE 4: Transformed

(76-100 points)

2017 IT Transformation Maturity Study

6x Faster Time

To Provision

3x IT Projects Ahead

Of Schedule

4x Faster App

Delivery

$44M

2x More Likely

To Beat Earnings

8x More Coop

With LOB

More On New

Innovation Projects

Stage 4 Organizations…


IT TRANSFORMATION MATURITY CURVE

12%

41% 42%

5%

Stage 1 - Legacy Stage 2 - Emerging Stage 3 - Evolving Stage 4 - Transformed

View IT as a

Competitive Weapon

Respondent Organizations by IT Transformation Maturity Stage (percent of respondents, N=1,000)

View IT as a Burden

and a Cost Center



DIGITAL TRANSFORMED COMPANIES


*CAGR through 2020IDC Data. % Rounded

IS IT HELPING THE BUSINESS… • Make Money?

﹣More Business Transactions Per Second

﹣Higher Employee to Customer Interactions

﹣ Faster Application Development

﹣ Improved Business Insight and Decision Making

• Save Money?

﹣ Far Fewer Storage Devices

﹣ Lower Energy & Floor Space

﹣ Less Refresh, Less x86 Servers, Less SW Licences

﹣ Lower Administration Costs

• Gain A Competitive Edge?

﹣ IT is a strategic weapon

﹣Better customer experience

﹣Amazon Prime/Uber

﹣Attracting best talent in IT

ALL FLASH

CONVERGED INFRASTRUCTURE

CLOUD

+21%*

+33%*

+22%*

+20%*

SOFTWARE DEFINED



Transforming the business We help organizations reinvent themselves and

realize their digital future.

Digital

Transformation

Security

Transformation Workforce

Transformation

IT

Transformation


Reduce costs (# of drives,

power, floor space, etc.)

Consistent and predictable

performance

Lower entry costs and

scale as you grow

Manage massive capacity

with fewer resources

Automated provisioning

and business agility

Flexible and programmable

data services

Policy driven service delivery

On/off premises data and/or

application mobility

Pillars of the modern data center

Scale-out Software-defined Cloud-enabled Flash

Protection and trust Security/Governance | Encryption | Data Protection | Services/Support



Go Faster Go Faster

Architecture matters

It’s about the right architecture It unlocks unique business value

=

Get Smarter

+

Business Agility

=

Use Flash

© Copyright 2016 Dell Inc. 13 © Copyright 2016 Dell Inc. 13

Mid-range

All-flash Array

Powered by Intel® Xeon® Processors

High-end

All-flash Arrays

SMB

All-flash Arrays



1 Net usable capacity price with 5 years of support, after 4:1 data reduction, vs. major competitors net of data reduction. Street price analysis is based on a variety of sources including analyst data, price sheets when available, and public information as of May 2016.

2 Over 90% of SC arrays are sold into PowerEdge environments. Source: Dell internal analysis of worldwide known end customer SC array sales, as of August 2016, for the four previous quarters.

Built-in business continuity solution

Auto-tiering, auto-RAID

provisioning

Lowest $/GB AFA

1 All-flash or

hybrid options

Great choice for PowerEdge installs Leverages Dell server design, 90% PowerEdge attach2

SC series flash arrays Value-optimized, mid-market proven solutions


Major upgrade to

popular SC4020 array

0-100% Flash Architecture

Intelligent Dedupe, Compression

Data Progression, RAID tiering

Built-in Federation, Data Mobility

Business Continuity, QoS, Encryption

8-core Intel

processors

New 3U

form factor (30 internal

drive bays)

Introducing the Dell EMC SC5020 Array

Simplified

SW licensing

ProDeploy

services option (lower cost install)

2x max raw

capacity (2PB)

Up to 45%

more IOPS

12Gb SAS,

modular I/O 4X more

memory


The New Unity All-Flash Line-Up

350F

Optimized for All-Flash Performance and Simplicity

MORE FIREPOWER

4 NEW ALL FLASH BROADWELL MODELS

40% more cores; 2X the memory

SUPER DENSE DISK SHELF

500TBe per rack unit All-Flash density

New 80 drive 3U disk shelf

4X MORE FILE POWER

256TBu File System

Inline Compression for File

SMARTER COPY DATA MANAGEMENT

AppSync support and snapshot mobility

Combined with thin clones - application integration for iCDM

Block snapshot archive to Cloud

DYNAMIC POOLS

Newer, simpler Mapped RAID protection

Enables single-drive additions to new systems

SECURE

D@RE External Key Manager

450F 550F

650F

All-Flash Storage

Efficiency Guarantee


• Scale-out IOPS & bandwidth

• Inline all the time data services

• Purpose-built all-flash array


The all flash market leader


Multi-dimensional scaling

Active Controller

Active Controller

SSD FLASH

SSD FLASH

SSD FLASH

SSD FLASH

SSD FLASH

SSD FLASH

SSD FLASH

SSD FLASH

SSD FLASH

SSD FLASH

SSD FLASH

SSD FLASH

Scale-up X-Brick to

138TB raw

Active Controller

Active Controller

SSD FLASH

SSD FLASH

SSD FLASH

SSD FLASH

SSD FLASH

SSD FLASH

SSD FLASH

SSD FLASH

SSD FLASH

SSD FLASH

SSD FLASH

SSD FLASH

Active Controller

Active Controller

SSD FLASH

SSD FLASH

SSD FLASH

SSD FLASH

SSD FLASH

SSD FLASH

SSD FLASH

SSD FLASH

SSD FLASH

SSD FLASH

SSD FLASH

SSD FLASH

….........

Scale-out a cluster to 8 X-Bricks of

1.1 PB raw

Up to

5.5PB

of effective capacity*

*6:1 Data reduction


Dell EMC XtremIO Fundamentals

Scale-out and Scale-up Consistent & predictable

Inherently balanced

Data services Inline, all the time

Copy Data Management Instant & high performance

Application & ecosystem Integration & automation

Thin

Provisioning

Deduplication

Compression

XDP Data

protection

Encryption

Writeable

Snapshots

Deep integration with VMware

Dell EMC Protection Continuum

CLI and Rest API access


Biggest all-flash array

on the planet

150 GB/s Throughput

4 million IOS per second


½ Millisecond Response time


VMAX All Flash Family

250F/FX

*

6.7M IOPS*

4PBe Capacity

192** FC/FICON/iSCSI

1-8 V/Z-Bricks

*RRH @ 8K ** 192 Open / 256 MF only

450F/FX 850F/FX 950F/FX

4M IOPS*

4PBe Capacity

192 FC/iSCSI

1-8 V-Bricks

1.5M IOPS*

2PBe Cap.

96 FC/iSCSI

1-4 V-Bricks

1M IOPS*

1PBe Cap.

64 FC/iSCSI

1-2 V-Bricks

SnapVX NDM

Compression Open Replicator

F Software

SRDF

D@RE

FX Software Includes F Software Plus

PowerPath/VE

ViPR Suite

eNAS

and more…


Modern business model

All inclusive

software licensing

Maintenance =

10% of net per

year

Modern pricing

approach

Promoting 2X

longer storage

lifecycle


Flash is the foundation for the future



But it doesn’t solve everything



Always-on

availability

Insight &

analytics Automation

Storage

efficiency

What about?

24



World-class data protection

No Impact

Consistent

Performance

Almost

Unlimited

In the array Instant copies

In the datacenter ProtectPoint

• 20 times faster

backups

• Reduces backup

storage requirement

by 10-30 times

• Eliminates

production impact

• Active/Active

• Sync/Asynch replication

• Metro & Geo

• Multi Site

• Heterogeneous Replication

• Continuous availability

• Federated Live Migrations

• Zero RTO

Across datacenters

24


Copy data management approaches … And the new integrated CDM option

Traditional

snapshots 3rd party

CDM

Tools

DELL EMC

In-memory

integrated

CDM

Full

copies Subsets

“clones” “copy/

redirect-on-

write”

Costs

Performance

Agility

Scalability

$$$$ $ $$ $$$ Free

Limited Moderate Limited Moderate Limitless

Limited Limited Limited Very limited Massive


DELL EMC integrated copy data management Workflow consolidation and self service

More Copies? Why Not?

Development

Data analytics

Operations

Data protection

Consistent scale-up or scale-out

performance & data services

DELL EMC all-flash copies

App integration

and orchestration

App

self-service


DELL EMC ViPR SRM Visualize. Analyze. Optimize.

Capacity utilization Infrastructure monitoring Performance analysis


DELL EMC ViPR Controller Improve efficiency & increase agility

Realizing Software-Defined Storage with DELL EMC ViPR, Principled Technologies, 2014

Reducing Operating Expense with DELL EMC ViPR Controller and ViPR SRM, Principled Technologies, 2014

<60 seconds

Discover and ingest

new storage

5 Simple Steps

End-user self-service

access to storage

resources

63%

Average reduction in

time to provision

storage

Up to 73%

Reduction in storage

provisioning costs

100%

Savings in SAN zoning

task costs

to 63%

Reduction in VM

provisioning costs


Modernize without compromise

reduction in provisioning tasks

reduction in planning & architecture

Agility

Speed

Efficient



Agility

Speed

Efficient

reduction in batch processing

improvement in application performance



Agility

Speed

Efficient

reduction in floor space

reduction in power & cooling

reduction in physical storage capacity


#GetModern Go To Market

A revolution, new software platform to drive demand

Velocity Based Value Based

#GetModern Proposal

Highly Customized #GetModern Proposal

#GetModern Assessment Detailed Assessment Output • Server – Network – Storage Tools

• Send Output to off shore team

• Detailed Assessment in 48 Hours

#GetModern MODERNIZE AUTOMATE TRANSFORM

Generic Assessment Output • Uses Averages from Real World Completed Assessments

• KPI Summary Table Deliverable on Technical/Operational Benefits

Generic #GetModern Proposal

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