Modern music distribution methods

Toni Häkkinen

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Contents

• Physical recordings– Vinyl– C-cassettes– CDs

• Digital music services– Social media sites– Digital music stores– Spotify– Hitlantis

• Future• Summary

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Physical recordings

• Phonograph 1877– Thomas Alva Edison

• Gramophone 1887– Emil Berliner

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Vinyl/LP

• 1948 Peter Goldwell• Even easier mass production • Good sound quality even now• Stylish, hip• Slim target audience

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C-cassette

• 1963 Philips• Coincidental success• Inexpensive• Simple to use• Low quality• Very small target audience

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CD-levyt

• 1982 • Digital• Does not wear• Inexpensive• Most selling recording media

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Digital music services

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Social sites

• Last.fm• YouTube• SoundCloud• Myspace• Facebook• Mikseri.net

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Digital music stores

• iTunes Store• Amazon MP3• Napster• Spotify• CDON• gogoyoko

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Spotify

• Public in 2008• Music streaming service/music store • Three user levels • Finland, Sweder, Norway, Netherlands, France,

Spain and Great Britain • Over 10m. users• 1.5.2011 a big JYTKY• Bad business for artists

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Hitlantis

• 2010 in Finland• Music streaming service/music store• For independent artists • For artists and listeners • Top 10 –bands perform 21.5.2011

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Future

• Death of physical recordings?– CD-sales going down– Piracy– New recording formats?

• Streaming services battle• Towards better sound quality

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Summary

• Artists have many ways to breakthrough – Consumers helping artist

• Streaming services are breaking through• Physical recordings keeping their ground for

now

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