1. Modern MediaRelationsAmanda & Zeke ChangurisFrederick New Media & Technology ConferenceFebruary 21, 2013 2. Getting the Medias Attention Know a great story when you see it. Compelling characters Interesting circumstances Fascinating visuals 3. Getting the Medias Attention THINK. Which medium is best suited to tell the story? Who is most likely to run with the idea? If you have control over when the story happens, choose a traditionally slow day of the week. 4. Getting the Medias Attention Be judicious in your use of press releases. Send your release about five days inadvance. 5. Getting the Medias Attention Know what to do when its NOT a greatstory. Facebook Twitter YouTube Blog 6. Getting the Medias Attention Write a great press release. Use human language Again, keep your target in mind Get to the point Provide quotes Include information on whos available for an interview For events, make sure those details stand out 7. Attention: Secured. Now What? Think like a reporter. Interviews? Visuals? 8. Attention: Secured. Now What? Think like a reporter. Interviews? Visuals? Special access? Technical requirements? 9. Attention: Secured. Now What? Coach your interview subjects. A mock interview can calm nerves Identify key points/messages No no comment Dont make it up as you go Off the record means nothing Expect some silence and resist filling it 10. Media DayPhoto Courtesy: liveapartmentfire.com Be on time. Remember parking. Dont go off-topic. 11. Media Day Be clear about the rules. 12. The After Party Be available. Stay in touch. 13. The After Party 14. Happily Ever After Its a relationship. Do your part. Its all you can do. 15. Modern Media Relations Questions? @AmandaChanguris @ZekeChanguris