modern marketing & sales: best practices for talent acquisition leaders | talent connect vegas...
TRANSCRIPT
![Page 1: Modern Marketing & Sales: Best Practices for Talent Acquisition Leaders | Talent Connect Vegas 2013](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d53102bb61eb3b3f8b4597/html5/thumbnails/1.jpg)
Mike Derezin Sales
Best Practices of Modern Sales and Marketing for Talent Acquisition
Brendan BrowneRecruiting
Francois Dufour Marketing
![Page 2: Modern Marketing & Sales: Best Practices for Talent Acquisition Leaders | Talent Connect Vegas 2013](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d53102bb61eb3b3f8b4597/html5/thumbnails/2.jpg)
Recruiters are Sales &
Marketing Professionals
@frfrdufour
![Page 3: Modern Marketing & Sales: Best Practices for Talent Acquisition Leaders | Talent Connect Vegas 2013](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d53102bb61eb3b3f8b4597/html5/thumbnails/3.jpg)
Transformation
![Page 4: Modern Marketing & Sales: Best Practices for Talent Acquisition Leaders | Talent Connect Vegas 2013](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d53102bb61eb3b3f8b4597/html5/thumbnails/4.jpg)
Discovery PreferenceConsideration Transaction
@frfrdufour
![Page 5: Modern Marketing & Sales: Best Practices for Talent Acquisition Leaders | Talent Connect Vegas 2013](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d53102bb61eb3b3f8b4597/html5/thumbnails/5.jpg)
Discovery PreferenceConsideration Transaction
@frfrdufour
![Page 6: Modern Marketing & Sales: Best Practices for Talent Acquisition Leaders | Talent Connect Vegas 2013](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d53102bb61eb3b3f8b4597/html5/thumbnails/6.jpg)
Discovery PreferenceConsideration Transaction
@frfrdufour
![Page 7: Modern Marketing & Sales: Best Practices for Talent Acquisition Leaders | Talent Connect Vegas 2013](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d53102bb61eb3b3f8b4597/html5/thumbnails/7.jpg)
Discovery PreferenceConsideration Transaction
![Page 8: Modern Marketing & Sales: Best Practices for Talent Acquisition Leaders | Talent Connect Vegas 2013](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d53102bb61eb3b3f8b4597/html5/thumbnails/8.jpg)
![Page 9: Modern Marketing & Sales: Best Practices for Talent Acquisition Leaders | Talent Connect Vegas 2013](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d53102bb61eb3b3f8b4597/html5/thumbnails/9.jpg)
The quality & accessibility of quality content is exploding
@frfrdufour
![Page 10: Modern Marketing & Sales: Best Practices for Talent Acquisition Leaders | Talent Connect Vegas 2013](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d53102bb61eb3b3f8b4597/html5/thumbnails/10.jpg)
70%
* Source: Sirius Decisions
The buyer’s journey is 70% complete by the time a sales person is contacted *
Discovery PreferenceConsideration Transaction
@frfrdufour
![Page 11: Modern Marketing & Sales: Best Practices for Talent Acquisition Leaders | Talent Connect Vegas 2013](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d53102bb61eb3b3f8b4597/html5/thumbnails/11.jpg)
What does that mean
for Talent Acquisition?
@frfrdufour
![Page 12: Modern Marketing & Sales: Best Practices for Talent Acquisition Leaders | Talent Connect Vegas 2013](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d53102bb61eb3b3f8b4597/html5/thumbnails/12.jpg)
When they go through their discovery
journey, will top candidates prefer you
or your competitors?
@frfrdufour
![Page 13: Modern Marketing & Sales: Best Practices for Talent Acquisition Leaders | Talent Connect Vegas 2013](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d53102bb61eb3b3f8b4597/html5/thumbnails/13.jpg)
Best Practices of Marketing & Sales3
![Page 14: Modern Marketing & Sales: Best Practices for Talent Acquisition Leaders | Talent Connect Vegas 2013](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d53102bb61eb3b3f8b4597/html5/thumbnails/14.jpg)
Best Practice #1
Segmentation
Best Practice #2
Content Marketing
Best Practice #3
Warm’em up
@frfrdufour
![Page 15: Modern Marketing & Sales: Best Practices for Talent Acquisition Leaders | Talent Connect Vegas 2013](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d53102bb61eb3b3f8b4597/html5/thumbnails/15.jpg)
Segmentation
Be ultra-relevant to your core-target audience Spend your time on the right prospects
Best Practice #1
@frfrdufour
![Page 16: Modern Marketing & Sales: Best Practices for Talent Acquisition Leaders | Talent Connect Vegas 2013](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d53102bb61eb3b3f8b4597/html5/thumbnails/16.jpg)
Segment your Market
1Segment
2Segment
3Segment
4Segment
@frfrdufour
![Page 17: Modern Marketing & Sales: Best Practices for Talent Acquisition Leaders | Talent Connect Vegas 2013](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d53102bb61eb3b3f8b4597/html5/thumbnails/17.jpg)
Segment your Market
1Segment
2Segment
3Segment
4Segment
Your target
@frfrdufour
![Page 18: Modern Marketing & Sales: Best Practices for Talent Acquisition Leaders | Talent Connect Vegas 2013](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d53102bb61eb3b3f8b4597/html5/thumbnails/18.jpg)
Persona: character representing a group’s needs & behaviors
Put a human face on your target
Get your team on the same page
Inform content & comms plans
Product Marketing Manager
Java Engineer
Sales Manager
@frfrdufour
![Page 19: Modern Marketing & Sales: Best Practices for Talent Acquisition Leaders | Talent Connect Vegas 2013](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d53102bb61eb3b3f8b4597/html5/thumbnails/19.jpg)
Profile your best customer / candidate
1Segment
2Segment
3Segment
4Segment
your sweet spot
@frfrdufour
![Page 20: Modern Marketing & Sales: Best Practices for Talent Acquisition Leaders | Talent Connect Vegas 2013](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d53102bb61eb3b3f8b4597/html5/thumbnails/20.jpg)
Stacey Sales Manager
“I share industry best practices to drive real
impact for my customers.”
![Page 21: Modern Marketing & Sales: Best Practices for Talent Acquisition Leaders | Talent Connect Vegas 2013](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d53102bb61eb3b3f8b4597/html5/thumbnails/21.jpg)
Stacey Uchida Vice President, Sales
Current
North WidgetsEducation
Michigan State University
Case studies, Analyst briefings In-person demo
In person conferences Blog posts & Videos
How she researches a new role:
Content type:
Content format: Former managers Peers Industry Analysts
Influencers of her career decisions:
LinkedIn (Influencers & groups) Facebook Social Selling Conferences Sales Insider
Where she hangs out:
Build her skillset. Help customers succeed
Become youngest ever VP of Sales at LinkedIn
Miss quarterly quota Not meet her customers’ expectations
Drivers
Goal:
Motivators:
Fears:
![Page 22: Modern Marketing & Sales: Best Practices for Talent Acquisition Leaders | Talent Connect Vegas 2013](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d53102bb61eb3b3f8b4597/html5/thumbnails/22.jpg)
We focus at account level and consider “how big?” & “how likely?”
Size of PrizeHow Big?
Temperature How Likely?
Low
High
High
@mikedfresh
![Page 23: Modern Marketing & Sales: Best Practices for Talent Acquisition Leaders | Talent Connect Vegas 2013](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d53102bb61eb3b3f8b4597/html5/thumbnails/23.jpg)
We focus at account level and consider “how big?” & “how likely?”
Size of PrizeHow Big?
Temperature How Likely?
Low
High
High
Tele-Sales
“Red Carpet” Nurture
Build Awareness
Marketing Sales
@mikedfresh
![Page 24: Modern Marketing & Sales: Best Practices for Talent Acquisition Leaders | Talent Connect Vegas 2013](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d53102bb61eb3b3f8b4597/html5/thumbnails/24.jpg)
We also leverage the social graph on LinkedIn to assign the socially connected rep to every single account
@mikedfresh
![Page 25: Modern Marketing & Sales: Best Practices for Talent Acquisition Leaders | Talent Connect Vegas 2013](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d53102bb61eb3b3f8b4597/html5/thumbnails/25.jpg)
Content MarketingInform or Entertain rather than advertise
Best Practice #2
@frfrdufour
![Page 26: Modern Marketing & Sales: Best Practices for Talent Acquisition Leaders | Talent Connect Vegas 2013](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d53102bb61eb3b3f8b4597/html5/thumbnails/26.jpg)
Audiences can filter out the
authentic from the inauthentic.
– Jeff Weiner, CEO, LinkedIn.
@frfrdufour
![Page 27: Modern Marketing & Sales: Best Practices for Talent Acquisition Leaders | Talent Connect Vegas 2013](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d53102bb61eb3b3f8b4597/html5/thumbnails/27.jpg)
@frfrdufour
![Page 28: Modern Marketing & Sales: Best Practices for Talent Acquisition Leaders | Talent Connect Vegas 2013](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d53102bb61eb3b3f8b4597/html5/thumbnails/28.jpg)
Content Marketing is Everywhere
@frfrdufour
![Page 29: Modern Marketing & Sales: Best Practices for Talent Acquisition Leaders | Talent Connect Vegas 2013](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d53102bb61eb3b3f8b4597/html5/thumbnails/29.jpg)
@frfrdufour
![Page 30: Modern Marketing & Sales: Best Practices for Talent Acquisition Leaders | Talent Connect Vegas 2013](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d53102bb61eb3b3f8b4597/html5/thumbnails/30.jpg)
Relevant TimelyAuthentic
3 golden rules of Content Marketing
Worth Sharing@frfrdufour
![Page 31: Modern Marketing & Sales: Best Practices for Talent Acquisition Leaders | Talent Connect Vegas 2013](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d53102bb61eb3b3f8b4597/html5/thumbnails/31.jpg)
Create content nurturing your full candidate journey
What does this company dothat is unique?
Videos Blog Exec interviews
Discovery PreferenceConsideration
@frfrdufour
![Page 32: Modern Marketing & Sales: Best Practices for Talent Acquisition Leaders | Talent Connect Vegas 2013](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d53102bb61eb3b3f8b4597/html5/thumbnails/32.jpg)
Create content nurturing your full candidate journey
Why should I be interested? What
opportunity for me?
Job description Product demos
Discovery PreferenceConsideration
@frfrdufour
![Page 33: Modern Marketing & Sales: Best Practices for Talent Acquisition Leaders | Talent Connect Vegas 2013](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d53102bb61eb3b3f8b4597/html5/thumbnails/33.jpg)
Create content nurturing your full candidate journey
Why is it right for my career?
Employee reviews Manager’s profile Customer testimonials
Discovery PreferenceConsideration
@frfrdufour
![Page 34: Modern Marketing & Sales: Best Practices for Talent Acquisition Leaders | Talent Connect Vegas 2013](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d53102bb61eb3b3f8b4597/html5/thumbnails/34.jpg)
Most of this content already exists
@frfrdufour
![Page 35: Modern Marketing & Sales: Best Practices for Talent Acquisition Leaders | Talent Connect Vegas 2013](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d53102bb61eb3b3f8b4597/html5/thumbnails/35.jpg)
Sales Reps are turning into mini-marketers
![Page 36: Modern Marketing & Sales: Best Practices for Talent Acquisition Leaders | Talent Connect Vegas 2013](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d53102bb61eb3b3f8b4597/html5/thumbnails/36.jpg)
Content Marketing is critical for Sales Reps too Drivers of sales reps out performance
Uses Social Media as Critical Channel1
2 Leads with Insight
@mikedfresh
![Page 37: Modern Marketing & Sales: Best Practices for Talent Acquisition Leaders | Talent Connect Vegas 2013](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d53102bb61eb3b3f8b4597/html5/thumbnails/37.jpg)
Resume to Reputation
Leading with Insights
![Page 38: Modern Marketing & Sales: Best Practices for Talent Acquisition Leaders | Talent Connect Vegas 2013](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d53102bb61eb3b3f8b4597/html5/thumbnails/38.jpg)
Warm’em upNurture prospects “down the funnel”
Always go in warm
Best Practice #3
![Page 39: Modern Marketing & Sales: Best Practices for Talent Acquisition Leaders | Talent Connect Vegas 2013](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d53102bb61eb3b3f8b4597/html5/thumbnails/39.jpg)
12
3Use content that
resonates with her
Industrialize your
nurturing
Profile your target “persona”
@frfrdufour
![Page 40: Modern Marketing & Sales: Best Practices for Talent Acquisition Leaders | Talent Connect Vegas 2013](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d53102bb61eb3b3f8b4597/html5/thumbnails/40.jpg)
Instrument your funnel for effective nurturing
Discovery PreferenceConsideration
30% 10%
10 days 15 days 5 days@frfrdufour
![Page 41: Modern Marketing & Sales: Best Practices for Talent Acquisition Leaders | Talent Connect Vegas 2013](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d53102bb61eb3b3f8b4597/html5/thumbnails/41.jpg)
Instrument to measure and execute
Align various teams Prioritize & classify your prospects
Understand your performance & forecast better
@frfrdufour
![Page 42: Modern Marketing & Sales: Best Practices for Talent Acquisition Leaders | Talent Connect Vegas 2013](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d53102bb61eb3b3f8b4597/html5/thumbnails/42.jpg)
What signals to use to tailor your content?
Discovery PreferenceConsideration
@frfrdufour
Started following your company
![Page 43: Modern Marketing & Sales: Best Practices for Talent Acquisition Leaders | Talent Connect Vegas 2013](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d53102bb61eb3b3f8b4597/html5/thumbnails/43.jpg)
Discovery PreferenceConsideration
What signals to use to tailor your content?
@frfrdufour
Replied to
InMail
![Page 44: Modern Marketing & Sales: Best Practices for Talent Acquisition Leaders | Talent Connect Vegas 2013](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d53102bb61eb3b3f8b4597/html5/thumbnails/44.jpg)
Discovery PreferenceConsideration
Applied for a job
What signals to use to tailor your content?
@frfrdufour
![Page 45: Modern Marketing & Sales: Best Practices for Talent Acquisition Leaders | Talent Connect Vegas 2013](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d53102bb61eb3b3f8b4597/html5/thumbnails/45.jpg)
Right content, right channel, right timing
Discovery PreferenceConsideration
@frfrdufour
Following your company
Answered InMail Applied for a job
Con
tent
Thought leadership Job description Recent coverage
Cha
nnel
Status Updates InMail Direct mail
Sig
nal
![Page 46: Modern Marketing & Sales: Best Practices for Talent Acquisition Leaders | Talent Connect Vegas 2013](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d53102bb61eb3b3f8b4597/html5/thumbnails/46.jpg)
Holy Grail of Marketing
Send the right content at the right time, to the right prospects, at scale
@frfrdufour
![Page 47: Modern Marketing & Sales: Best Practices for Talent Acquisition Leaders | Talent Connect Vegas 2013](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d53102bb61eb3b3f8b4597/html5/thumbnails/47.jpg)
No one likes it cold
![Page 48: Modern Marketing & Sales: Best Practices for Talent Acquisition Leaders | Talent Connect Vegas 2013](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d53102bb61eb3b3f8b4597/html5/thumbnails/48.jpg)
Social Selling Evolution Doesn’t happen overnight
@mikedfresh
![Page 49: Modern Marketing & Sales: Best Practices for Talent Acquisition Leaders | Talent Connect Vegas 2013](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d53102bb61eb3b3f8b4597/html5/thumbnails/49.jpg)
Social Selling Evolution Doesn’t happen overnight
@mikedfresh
![Page 50: Modern Marketing & Sales: Best Practices for Talent Acquisition Leaders | Talent Connect Vegas 2013](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d53102bb61eb3b3f8b4597/html5/thumbnails/50.jpg)
Social Selling takes you from Serendipity to Science
Serendipity Science
vs.
@mikedfresh
![Page 51: Modern Marketing & Sales: Best Practices for Talent Acquisition Leaders | Talent Connect Vegas 2013](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d53102bb61eb3b3f8b4597/html5/thumbnails/51.jpg)
Warm introductions work
Series1
X%
Win rate when reps go
in cold
Win rate when reps go in warm
X% + 63%X
![Page 52: Modern Marketing & Sales: Best Practices for Talent Acquisition Leaders | Talent Connect Vegas 2013](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d53102bb61eb3b3f8b4597/html5/thumbnails/52.jpg)
What it means for the TA organization
![Page 53: Modern Marketing & Sales: Best Practices for Talent Acquisition Leaders | Talent Connect Vegas 2013](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d53102bb61eb3b3f8b4597/html5/thumbnails/53.jpg)
Embrace and Change
or Be Obsolete
@LinkedinCareers
![Page 54: Modern Marketing & Sales: Best Practices for Talent Acquisition Leaders | Talent Connect Vegas 2013](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d53102bb61eb3b3f8b4597/html5/thumbnails/54.jpg)
Segmentation#1
@LinkedinCareers
![Page 55: Modern Marketing & Sales: Best Practices for Talent Acquisition Leaders | Talent Connect Vegas 2013](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d53102bb61eb3b3f8b4597/html5/thumbnails/55.jpg)
Understand the “Addressable Market” Mindset
@LinkedinCareers
![Page 56: Modern Marketing & Sales: Best Practices for Talent Acquisition Leaders | Talent Connect Vegas 2013](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d53102bb61eb3b3f8b4597/html5/thumbnails/56.jpg)
In Sales and Marketing
Low
High
High
Tele-Sales
“Red Carpet”Nurture
Build Awareness
Size of PrizeHow Big?
Temperature How Likely?
@LinkedinCareers
![Page 57: Modern Marketing & Sales: Best Practices for Talent Acquisition Leaders | Talent Connect Vegas 2013](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d53102bb61eb3b3f8b4597/html5/thumbnails/57.jpg)
In Recruiting
QualityWho has expertise in skills we need?
Temperature Which prospects are most likely engage?
Low
High
High
Tele-Sales
“Red Carpet”Nurture
Build Awareness
@LinkedinCareers
![Page 58: Modern Marketing & Sales: Best Practices for Talent Acquisition Leaders | Talent Connect Vegas 2013](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d53102bb61eb3b3f8b4597/html5/thumbnails/58.jpg)
In Recruiting
QualityWho has expertise in skills we need?
Temperature Which prospects are most likely engage?
Low
High
High
Tele-Sales
“Red Carpet”Nurture
Build Awareness
1:Many 1:1
@LinkedinCareers
![Page 59: Modern Marketing & Sales: Best Practices for Talent Acquisition Leaders | Talent Connect Vegas 2013](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d53102bb61eb3b3f8b4597/html5/thumbnails/59.jpg)
In Recruiting
QualityWho has expertise in skills we need?
Temperature Which prospects are most likely engage?
Low
High
High
Tele-Sales
“Red Carpet”Nurture
Build Awareness
1:1 Approach Direct outreach via a
recruiter or hiring manager Contact via a connected LI
employee [Inside opinion]
1:Many Approach Persona-based targeting Content strategy Sponsored & follower updates
@LinkedinCareers
![Page 60: Modern Marketing & Sales: Best Practices for Talent Acquisition Leaders | Talent Connect Vegas 2013](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d53102bb61eb3b3f8b4597/html5/thumbnails/60.jpg)
We are marketers#2
@LinkedinCareers
![Page 61: Modern Marketing & Sales: Best Practices for Talent Acquisition Leaders | Talent Connect Vegas 2013](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d53102bb61eb3b3f8b4597/html5/thumbnails/61.jpg)
Marketing throughout full candidates journey
Research Warm UpTargeting Outreach
Targeting OutreachYESTERDAY
@LinkedinCareers
TODAY
![Page 62: Modern Marketing & Sales: Best Practices for Talent Acquisition Leaders | Talent Connect Vegas 2013](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d53102bb61eb3b3f8b4597/html5/thumbnails/62.jpg)
P.O.P. Profile Optimization Project
Before
![Page 63: Modern Marketing & Sales: Best Practices for Talent Acquisition Leaders | Talent Connect Vegas 2013](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d53102bb61eb3b3f8b4597/html5/thumbnails/63.jpg)
After
P.O.P. Profile Optimization Project
![Page 64: Modern Marketing & Sales: Best Practices for Talent Acquisition Leaders | Talent Connect Vegas 2013](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d53102bb61eb3b3f8b4597/html5/thumbnails/64.jpg)
New professional photo
Summary section with rich media
New headline
Increased reach
![Page 65: Modern Marketing & Sales: Best Practices for Talent Acquisition Leaders | Talent Connect Vegas 2013](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d53102bb61eb3b3f8b4597/html5/thumbnails/65.jpg)
Built out work history with rich media
Added Volunteers & Causes Section
![Page 66: Modern Marketing & Sales: Best Practices for Talent Acquisition Leaders | Talent Connect Vegas 2013](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d53102bb61eb3b3f8b4597/html5/thumbnails/66.jpg)
Added additional skills
Rich media in Education section
![Page 67: Modern Marketing & Sales: Best Practices for Talent Acquisition Leaders | Talent Connect Vegas 2013](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d53102bb61eb3b3f8b4597/html5/thumbnails/67.jpg)
Social Recruiting#3
@LinkedinCareers
![Page 68: Modern Marketing & Sales: Best Practices for Talent Acquisition Leaders | Talent Connect Vegas 2013](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d53102bb61eb3b3f8b4597/html5/thumbnails/68.jpg)
“Connectedness” Matters…
@LinkedinCareers
![Page 69: Modern Marketing & Sales: Best Practices for Talent Acquisition Leaders | Talent Connect Vegas 2013](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d53102bb61eb3b3f8b4597/html5/thumbnails/69.jpg)
Who You Need on Your Team
Peter R Data and Insights Ninja
Skills
SQL, Hadoop, R, Excel, TableauEmily BOnline Marketing and Demand Gen
Skills
Marketing Automation, Email Marketing
Scott AContent and Social Strategist
Skills
SEO Copywriting, Blogging, Content Planning
Liz WProgram Manager
Skills
Analysis, Online Marketing, SEM
![Page 70: Modern Marketing & Sales: Best Practices for Talent Acquisition Leaders | Talent Connect Vegas 2013](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d53102bb61eb3b3f8b4597/html5/thumbnails/70.jpg)
Today is YOUR lucky day!
@LinkedinCareers
![Page 71: Modern Marketing & Sales: Best Practices for Talent Acquisition Leaders | Talent Connect Vegas 2013](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d53102bb61eb3b3f8b4597/html5/thumbnails/71.jpg)
20132014
20152016
20172018
20192020
2021
![Page 72: Modern Marketing & Sales: Best Practices for Talent Acquisition Leaders | Talent Connect Vegas 2013](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d53102bb61eb3b3f8b4597/html5/thumbnails/72.jpg)