moderator: dr. ellen prager, earth2ocean, inc/orrap panelists:bill blakemore, abc news correspondent...
TRANSCRIPT
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Moderator: Dr. Ellen Prager, Earth2Ocean, Inc/ORRAP
Panelists: Bill Blakemore, ABC News CorrespondentCheryl Dybas, NSF/Freelance Science Writer
Mark Bauman, National Geographic Society
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“The public doesn’t know about dinosaurs because of the Discovery Channel. They know about dinosaurs because of Jurassic Park”.
NSF survey, 2004 - approximately 50% believed dinosaurs and humans lived at the same time!
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Public Opinion Polls:• People know very little about ocean issues;• Don’t think individual actions affect the ocean;• Believe industry is responsible for problems; • Think an average of 27% of reefs worldwide are fully
protected from damaging activities;• Care about the ocean, although political elites think
the general public doesn’t care (Latin American survey);
• Trust in Sources on The Environment, 1996• NGS (68%)• Zoos and Aquariums (51%)• NOAA (49%)• Public TV (42%)• President (10%)• Member of Congress (7%)
Sources: Mellman and Seaweb, 1996, 1998; Edge Research 2002; The Ocean Project & Belden, Russonello & Stewart, 1999; Glover & Earle, 2004;
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NSF Science and Engineering Indicators 2006
Sources of Information
Newspaper23%
Magazine3%
Internet12%
other print1%
Television53%
Radio8%
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NSF Science and Engineering Indicators 2006
0
10
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60
Internet Books Television Magazines Newspapers
Sources Specific Science Issues
2001
2004
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Relevant, Interesting, Entertaining, and AccurateCoverage Beyond Disasters
Challenges
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KATC Morning Program ExamplesOverall Dial Average 6.0 (All Viewers)
1 minute 2 minutes3 minutes4 minutes 5 minutes6 minutes7 minutes8 minutes9 minutes10 minutes
4
5
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8
9
Candice withheadlines
Top StoriesWeather
Net
Anchorson Couch
Tom & Suzanne
kiss
Weather
Ride for Autism
CookingSegment
TsunamiRelief
Suzanne withIce Gators
story
Dial Ratings
Wx Tease
Courtesy AR&D
Opportunities Local TV
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ENVIROCAST
• Place TSUNAMI here!
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ENVIROCAST
• Place TSUNAMI here!
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Sample Story w/Tag Sample Story w/Tag WKRG-TV Mobile, ALWKRG-TV Mobile, AL
Story with TagStory with Tag
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Envirocast® Web/TV Envirocast® Web/TV
News Features
Envirocast® On-Line
Featured Media
Upcoming Events
Volvo Ocean Race
Winter Weather
News Features
Envirocast® On-Line
Featured Media
Upcoming Events
Volvo Ocean Race
Winter Weather
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