modelos de negocio de internet
TRANSCRIPT
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LA WEB VIVE EN CRISIS
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PERO…SIEMPRE HAY FAROS
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PERO…YO NO SOY…
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La Primera Burbuja
6
DECEPCIÓN
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Hard Data
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Hard Data
5.371.480
6.466.860
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Hard Data
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1.0
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NEGOCIOS DIGITALES 2.0
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¿QUÉ TIENEN EN COMÚN?
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LAS APARIENCIAS ENGAÑAN
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TODOS NATIVOS DIGITALES
1. google.com2. facebook.com3. yahoo.com4. youtube.com5. live.com6. wikipedia.org7. blogger.com8. msn.com9. baidu.com10.yahoo.co.jp11.myspace.com12.google.co.in13. twitter.com
NEGOCIOS DIGITALES 2.0
Fuente Alexa. Agosto 09
……….……….……….……….……….……….……….……….……….……….45. BBC56. CNN
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LONG TAIL
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LA ECONOMIA DE LO GRATUITO
FREE
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LA ECONOMIA DE LO GRATUITO
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LA ECONOMIA DE LO GRATUITO
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LA ECONOMIA DE LO GRATUITO
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LA ECONOMIA DE LO GRATUITO
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WEBOPOLIOS
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WEBOPOLIOS
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WEBOPOLIOS
F 295.378+1000 x día
F 1.856.984 F 1.906.344
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WIKINOMICS
In 2009Firefox = 31,86%Explorer = 52,36 %
In 2004Firefox = 2,66 %Explorer = 93,21 %
Data: W3 Counter
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FREEMIUM
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¿FREEMIUM?
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5.419 cargas durante el último minuto
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VIRTUAL GOODS
28 M en 2008
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TRADICIONAL PERO ONLINE
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TRADICIONAL PERO ONLINE
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LA PUBLICIDAD
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LA PUBLICIDAD
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FOLLOWERS
FRIENDS
TWEETS
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LA MANTA CORTA
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LA MANTA CORTA
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¿POR QUÉ NO?
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¿Y si los ISP les pagan a los proveedores de contenidos?
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¿Y si hay Internet Gratis para todo el mundo?
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¡Todo el contenido consumido será digital!
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http://www.youtube.com/watch?v=0USn7eufXps
http://www.youtube.com/watch?v=0USn7eufXps
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Santiago CapurroDirectorwww.santiagocapurro.com.ar Facebook.com/scapurro
GRACIAS